PBS
Pbs (Affluenza): What Are Advertisers Selling
What are advertisers really selling? Are there hidden messages in ads? In this lesson, students explore the concept of persuasive advertising and evaluate ads directed at young consumers. A timely lesson that would generate interesting...
Other
And Now, a Word From Our Sponsors: Teacher Guide
This complete unit plan includes an overview of student activities, a number of activities for the class, complete with handouts and rubrics, and a student guide that explains what will be learned and how.
Other
Biddington's: Pop Art
Includes a definition of Pop Art, artists who contributed to the movement, and where they did so.
Other
Creating Brochures That Sell
Quick review of purposes of company brochures, includes styles, copyediting, and other considerations in their production.
Other
A Practical Guide for Developing Marketing Brochures
This site provides a guide to creating a marketing brochure. Includes information on developing the theme, objectives, copy, design, layout, audience, objectives, and design mechanics of your brochure.
Other
Milwaukee Art Museum: You Can't Sell This Thing
Introduce learners to new product trademarks, logos, packaging, and advertising. Teams of students will design and create a logo or trademark, packaging box, and poster for original products.
Other
Constructing the Past: Shaping the American Women
This article from a history periodical looks at advertising aimed at women in the 1950s. After refuting conclusions made in a study in the 1970s that claimed that women in the 1950s were little more than domestic workers in their home,...
Other
Ad Up: Internet Advertising and Marketing Terms Glossary: Definitions
Extensive collection of marketing terms and definitions. Includes industry, nonprofit, and professional organizations as well as technical terms for approach, design, layout, copy, production, & distribution.
Other
Help for Growing and Starting Your Small Business
"From 200+ ways to be your own boss and how to calculate your start-up costs to sample business plans and more all from Business Know-How."
ReadWriteThink
Read Write Think: Propaganda Techniques in Literature: Ads
For this online lesson, students are introduced to various propaganda techniques that have been used by the media and political candidates. Students explore the propaganda and the effect it has on contemporary society.
PBS
Pbs News Hour Extra: Political Commercials Lesson Plan
Young scholars will have the opportunity to analyze political commercials for truths and misconceptions, then make one of their own.
University of Arizona
University of Arizona: Preparing and Distributing Press Releases
An excellent guide from the University of Arizona on writing press releases. Gives detailed information on content and format.
Other
Wall Street Journal: Mc Donald's Launches New Ads, Hoping to Tap Goodwill [Doc]
This article discusses McDonald's new ad campaign in 1997 to compete against Burger King, Wendy's, and other restaurants in a very competitive market. (10/02/1997)
Other
Top7 business.com: More Attention Grabbing Headlines
The premise is that brainstorming is effective as is focusing on the message. Discusses the advantages of "discovering" unique advantages of product & service, & what practice produces. Explanations are clear and easy to follow.
Other
Visualistan: Us Programmatic Ad Spending Statistics and Trends
This infographic provides statistics and trends related to programmatic and mobile programmatic advertisement spending and revenues.
Independence Hall Association
U.s. History: A Consumer Economy
The booming economy of the 1920s introduced new products and ways of paying for those products. Read about the increase in the kinds of household appliances, places to buy the appliances, and the financing of all those new consumer goods.
Other
Idea book.com: Step by Step Logo
This article features a designer's experience creating three logos for client. Explains process, thinking, and rationale behind each one. Also includes client reaction.
University of Virginia
Miller Center at Uva: u.s. Presidents: Warren G. Harding: American Franchise
Read about American culture and the culture of the Harding presidency in the beginning of the 1920s.
Biz Move
Bizmove.com: Business Customer Relationship Management
Comprehensive overview from bizmove.com focuses on understanding who your customer is, motivation behind purchase, when purchase takes place, and understanding that what they "buy" is not necessarily what they want. Good presentation....
Biz Move
Biz Move: Effective Advertising Campaigns
This site shows that satisfying consumer's desire rather than advertiser's desires makes ad successful. With that in mind, explores psychology of advertising & then discusses ad components, strategies, & approaches as well as...
Read Works
Read Works: Junk Food Ad Attack!
[Free Registration/Login Required] An informational text about companies marketing junk food to children. A question sheet is available to help students build skills in reading comprehension.
Read Works
Read Works: Is Big Tobacco Out to Hook Kids?
[Free Registration/Login Required] An informational text about the addictive nature of tobacco and the dangers teens face due to tobacco marketing strategies. A question sheet is available to help students build skills in reading...
Lin and Don Donn
Lin and Don Donn: Propaganda Techniques: Advertising, Media, Politics &War
Designed by a teacher, this extensive site covers definition, examples, quizzes and lesson plans for teachers.
Sophia Learning
Sophia: Your Turn Ad
In this persuasive media lesson, students will engage in viewing a Trix cereal advertisement and then engage in the process of "deconstruction" to analyze the use of propaganda techniques to attract customers. Then students will choose...