Curated Video
A Day in the Life of an Associate Marketing Manager
Caitlyn is an Associate Marketing Manager with PPG Industries, a global supplied of paints and specialty materials. She works closely with the Home Depot corporate office to ensure that customers have access to high-quality paint...
Curated Video
Navigating the Career Path From Public Speaking to Marketing
Caitlyn initially pursued a career in news reporting before transitioning to marketing after completing degrees in communication studies and marketing. She emphasizes the importance of a public speaking course in her undergraduate years,...
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Career Advice: Taking Initiative and Going After Your Goals
Caitlyn, an Associate Marketing Manager with PPG Industries, shares the importance of taking initiative and being fearless in pursuing opportunities. She encourages students to go the extra mile and have a clear vision of their goals to...
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Standing Out as a New Hire: The Power of Innovative Ideas
Caitlyn, an Associate Marketing Manager with PPG Industries, explains the importance of new hires bringing innovative ideas and a fresh perspective to stand out in the company. By contributing unique and valuable insights, individuals...
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A Journey of Mentorship and Growth at University of Toledo
Caitlyn, a University of Toledo student, reflects on the transformative impact of the university's support from pre-college programs through undergraduate studies. She emphasizes the continuity of mentorship and community connections...
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Embracing the Challenges and Rewards of Working with People in Marketing
Caitlyn is a passionate marketer who thrives on the diversity of working with different people and the opportunity to constantly learn from others. She finds the unpredictability of human reactions to marketing strategies to be a...
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Professional Scrum Master 2 (PSM II) Certification - A Crash Course - Forecasting and Release Planning - Part 2
In this video, we will explore how ChatGPT can be used to explain code and enhance code comprehension and how ChatGPT can assist in explaining complex code sections, providing insights and clarifications. We will leverage ChatGPT to...
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Exploring the Power of Widgets: Enhancing User Experience and Brand Exposure
Widgets are small applications that bring web content directly to your desktop, offering a convenient way to access information without constantly switching between websites. They can be both entertaining and practical, catering to...
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Top 20 Strategies for Persuasive Ad Copy: Advertising Copy Strategies
Your creatives want to develop compelling ad copy. So, what are the persuasive advertising copy strategies they can use? Let’s take a look…
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What is Advertising? And What are its Benefits?
Advertising is, perhaps, the most visible and obvious aspect of marketing. Yet it is also one of the least written about. In my 956-page copy of the Principles of Marketing (4th Ed), advertising gets just 24 pages (less than 3% of the...
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Planning an Advertising Campaign: Campaign Objective and Budget
Planning is an important task when you are spending a large amount of money – and hazarding your brand reputation – on advertising. In this video, we will focus on the two key activities of planning an advertising campaign: - setting the...
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All of the Advertising Media I Can Think of
The choice of media to host your advertising is vast. So, let’s inventory as many advertising media channels as I can think of…
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Media Buying: The Three Stages
You want to find the right time, place, and context to deliver relevant ads to your target audience, so you can increase conversion rates, sales, or brand awareness. Media buying is an important step in the advertising process. Your goal...
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David Ogilvy: The Father of Advertising
Salesman, intelligence officer, pollster, farmer, and founder of Advertising giant, Ogilvy and Mather. David Ogilvy is known as the ‘father of advertising’, but is really the man who modernized the advertising industry.
Curated Video
Vance Packard - The Hidden Persuaders
Vance Packard was not an advertising executive nor a marketer: he was a journalist. But, his book, the Hidden Persuaders, exposed the 1950s advertising industry. In many ways, Hidden Persuaders provides the background scenery of...
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Don Draper: In Mad Men, Advertising is Cool
Don Draper is a fictional character inhabiting a fictional representation of the 1960s US advertising industry, Mad Men. I don’t want to talk about the iconic social story lines, though. I want to identify some of the advertising...
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What is Public Relations (PR)?
How can your organization build the reputation it chooses? What it does and how the media represent it are important. So is advertising. But one way combines authenticity and control: good Public Relations, or PR.
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Advertising Campaign Monitoring & Evaluation
Advertising is a big investment. So, you need to be able to assess the return you get – your ROI. What are the outcomes? That’s the question we seek to answer with campaign monitoring and evaluation.
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Advertising Agencies: What They Offer and How to Select and Brief an Ad Agency
I guess the first question a business should be asking is ‘do I need an advertising agency?’ However, if the answer is ‘yes’, you’ll need to know what advertising agencies do, how to select one that’s right for you, and how to prepare a...
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The Creative Process: Developing, Writing, and Producing an Advert
Developing, Writing, and Producing an Advertisement involves a large creative team of creative thinkers, copywriters, designers, producers, editors, and many more. What are the main steps in the creative process?
Curated Video
What is Seth Godin's Permission Marketing? And How to Build Your Campaign
Permission Marketing has reached early adulthood. Born in 1999, it is a vibrantly fit and energetic part of the marketer’s toolset. We see it everyday, and think nothing of the revolutionary change it has created.
Curated Video
What Is Paid Media
Delve into the world of paid media in this informative video. Understand what paid media is and how it can amplify your brand's online reach. Explore various paid advertising channels, techniques, and strategies to drive targeted...
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Live IELTS Speaking Test with Student Mio - IELTS Energy Podcast 1305
Today we have a real student guest on the show! Mio got a 5.5 on Speaking the last time she took IELTS. Today, she'll do Speaking Part 2 and 3, find out if her score has improved, and what she can do for even higher speaking scores....
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Microsoft Excel 2021365 - Beginner to Advanced - Exercise 15
In this video, we will focus on Exercise 15 of this section, where we will be doing spell check and applying protection to the worksheet.