Curated Video
Typical Types of Advertising Schedules Explained
New ReviewDo you advertise all year round? Do you advertise only at certain times of the year? Do you advertise randomly? Here we talk about the basic overall advertising schedules that firms use to promote their products, continuous advertising,...
Curated Video
Should You Advertise on TV, Radio, Newspaper, or Online? The Media Mix Explained
New ReviewHave you ever wondered why companies advertise in strange locations? Or why they have billboard ads and not TV ads? Well here we go through the Media Mix to explain some of the differences, pros, and cons of different media that...
Curated Video
Advertising, Public Relations, & The Rest of the Promotion Mix
New ReviewWhen companies need to speak with their clients there are a number of ways, advertising to them, the sales team can reach out, digital marketing, direct marketing, so many different outreach methods. This is an explanation of the...
PBS
Buy Now, Pay Later
New ReviewBuy Now Pay Later loans are one the hottest new trends in the world of financial technology, touted as a less risky alternative to credit cards. Using one of several major apps, you're only asked for a fraction of the price at the point...
Curated Video
Push vs Pull Advertising
New ReviewAdvertisers can either advertise to the different levels of the supply chain or they can advertise to the end customer to inspire them to buy. Copyright Mark Wolters 2019 Filmed in Edinburgh, Scotland #marketing #advertising...
Curated Video
What people get wrong about marketing - Marketing Misconceptions
New ReviewIs advertising the same as marketing? Is telemarketing all marketing is? We look at some of the common misconceptions that people have about marketing and put things in a better light so you can better understand what marketing is,...
Curated Video
4 Ps of Marketing - Promotion Communicates the Value
New ReviewThe 4 Ps of marketing, product, price, place, and promotion. In this video we look at the most thought of P when people think of marketing, and that is Promotion. Whether it is advertising, sales force, or sales promotions all of these...
Curated Video
P&G Is Increasing Cross-Platform Advertising, Chief Brand Exec Says
Procter & Gamble, one of the largest television advertisers in America, is embracing new digital marketing channels as media habits change, according to Marc Pritchard, P&G's chief brand officer. At CES, he told Cheddar that Amazon and...
Curated Video
Vivendi looks to video games and advertising companies
French media giant Vivendi is reportedly to focus on buying video games and advertising companies this year. The move is intended to address investor concerns about its strategy, mixed results and poor share performance. Reuters quotes...
Curated Video
How to Prepare Ads for Upload to Advertising.com Ad Desk
Howcast - Make your digital ad campaign go smoothly with these tips.
Curated Video
How to Earn Money with YouTube Rentals
Howcast - Learn how to earn money with YouTube rentals from Fullscreen founder George Strompolos in this Howcast video on how to make money with YouTube.
Curated Video
How To Build a Display Campaign With Ad Desk
Howcast - Want to take control of your display advertising campaigns? You can with Advertising.com's Ad Desk -- a powerful, efficient, easy-to-use tool that puts you in the driver's seat.
Curated Video
How to Maximize Your Display Advertising Campaign Performance
Howcast - Want to deliver successful digital display ad campaigns again and again? Ad Desk does a lot of the work for you; its AdLearn optimization technology is designed to find the best consumers for your ad -- automatically. But there...
Curated Video
How to Give Your Dog Up for Adoption
Howcast - Follow these tips to give your dog the best chance for a happy, healthy life if you're faced with giving Fido up for adoption.
Curated Video
How to Sell Stuff at a Flea Market
Flea market vendor may not be your first career choice but, like many, you may find it's a lucrative full-time job or a profitable and fun sideline.
Curated Video
How to Start a Garden Club
Start a club to share your passion for gardening with other garden enthusiasts, and to exchange tips and resources.
Curated Video
How to Set Your Advertising Objectives: What do you want your ads to do?
When developing our ads we need to decide what we want our ads to do. Do we want them to get people to buy, do we want to let people know about our existence, do we want to change people's perspectives? There is a lot we need to consider...
Curated Video
What is an Advertising Campaign: An Overview
When we set up an advertising campaign there are some keys points we must consider, from our audience we wish to target with our ads to our budget and a lot more. Copyright Mark Wolters 2020 #marketing #advertising #principlesofmarketing...
Curated Video
How Shein Is Revolutionizing The Fashion Industry?
The rise of fast-fashion giant Shein
The Business Professor
Marketing - What is Publicity?
Professor Phillip Hartley discusses what is publicity and whether it can ever be a bad thing.
The Business Professor
Marketing - What is Promotion?
Dr. Phillip Hartley explains what is Promotion as one of the 4 Ps of Marketing.
The Business Professor
Marketing Concentration - Business School
Marketing Concentration - Business School
The Business Professor
The Power of Advertising: Reaching Mass Audiences
This video serves as an introductory overview of the concept of advertising and its purpose in marketing.