PBS
Career Connections | Advertising Director
Being an advertising director requires more than the ability to craft ads for products and services. The president of an advertising, design, and marketing agency details what he believes are the skills essential to becoming an...
GCFGlobal.org
How Ads and Clicks Shape the Internet
What impact do advertisements have on Internet users? Pupils explore the topic in the third video of the digital media literacy set. Scholars discover the tactics advertisers use to get people's attention (and clicks). They learn about...
Crash Course
The Dark(er) Side of Media: Crash Course Media Literacy #10
Has the media really turned to the dark side? Explore the magic of misinformation through a video from a media literacy series. Content includes wartime propaganda, political ads, and the entertainment industry.
Crash Course
Future Literacies: Crash Course Media Literacy #12
In what direction is our wired world going? Scholars prepare to interact with the technology of the future using a video from a series that focuses on media literacy. The narrator proposes viewers keep a skeptical mind as they interact...
Crash Course
Online Advertising: Crash Course Media Literacy #7
Ever notice how that pair of shoes you looked at online last week seems to be following you? Introduce young consumers to the world of online advertising with a well-written, media literacy video, part of an ongoing series. Viewers...
Crash Course
Influence and Persuasion: Crash Course Media Literacy #6
Heard any good jingles lately? Chances are, you thought of several while you read this! Part of an extensive media literacy series, the video explores the world of advertising. Viewers see examples of different types of advertising,...
Crash Course
Introduction to Media Literacy: Crash Course Media Literacy #1
How well does your class understand the types of media they use every day? Introduce them to the concept of media literacy with the first video in a Crash Course series on media literacy. Viewers discover the definition and types of...
TED-Ed
How Do Focus Groups Work?
Do you have a favorite candy bar? Or cereal? Or brand of ice cream? You may be an ideal participant in a focus group! A short, informative video teaches high schoolers about the history of focus groups in both the political and...
Macat
An Introduction to Roland Barthes's Mythologies
Teenagers are the first to agree that they are the frontrunners in popular culture. But how much of their image is constructed by individualism, and how much of it have they bought from capitalistic sources? Roland...
Crash Course
Game Theory and Oligopoly
Competition makes the economy go 'round! Learn about non-price competition and other elements of game theory, along with the details of oligopolies, with a video from Crash Course Economics.
TED-Ed
How Americans Got Stuck with Endless Drug Commercials
On average, 80 commercials for prescription drugs appear on American television every hour. Such commercials are illegal in most other countries. So why are these ads so much a part of US TV? Check out a video that presents the...
Crash Course
Crash Course Media Literacy #2: History of Media Literacy, Part 1
In order to understand the history of media literacy, we have to go all the way back to straight up literacy. In the first half of our look at the history of media literacy, Jay takes us all the way back to Ancient Greece and forward...
Crash Course
Crash Course Media Literacy #5: Media and Money
Media isn't just movies and newspapers and TV shows, it's also a part of society that involves a lot of money. And all that money has implications for the media that gets created. Media is created by people -- a range of people, making a...
Crash Course
Crash Course Media Literacy #6: Influence and Persuasion
We've mentioned already that there's a lot of money in media and a huge chunk of that money is spent on trying to get you to do something - buy something, vote a certain way, change a behavior. How does advertising work? And what's the...
Genius Brands International
Secret Millionaires Club: Webisode 2: Car Wash Capers
Second episode of the Secret Millionaires Club. Featuring Warren Buffett, this animated series follows a group of entrepreneurial kids as they solve business and financial problems. In this episode, the group examines why advertising is...
NPR: National Public Radio
Npr: Present at the Creation: Burma Shave Signs
National Public Radio's page on American culture considers the Burma Shave signs that graced American roadways from the late 20s through the early 60s and became an advertising success story.
NPR: National Public Radio
Npr: The Marlboro Man
National Public Radio documents the rise of the Marlboro Man, "the icon that helped to transform Marlboro from the lowliest of brands in Philip Morris' stable of cigarettes into the company's prize money winner." Interesting views of the...
Sophia Learning
Sophia: Brand Recognition
Article with discussion questions provides information about advertising to children. Students gain an understanding of the number of brands toddlers and pre-schoolers are able to recognize, even those who can't read.
Sophia Learning
Sophia: The Importance of Vision and Visual Culture: Lesson 2
This lesson will explore the importance of vision and visual culture as a way of understanding the importance of studying art history. It is 2 of 3 in the series titled "The Importance of Vision and Visual Culture."
Sophia Learning
Sophia: Advertising: Lesson 2
In this lesson, you will learn how design influences Advertising. It is 2 of 4 in the series titled "Advertising."