Curated OER
Is the Price Right?
Students explore the techniques used by advertisers to sell goods, increase their awareness of consumer habits, differentiate between information and selling, and become aware of what motivates them to buy products.
Curated OER
Toy Planet
Students design a toy store, supply it with merchandise (on paper) and create advertisements. They also manage the store's debits and credits by using a spreadsheet. They consider how to promote the sale of their merchandise.
Curated OER
Running a School Bakery
Students explore marketing concepts while producing food items to sell.
Curated OER
An Ad for an Element
Students prepare an ad for an element, including properties and uses, in an attention getting format such as that used in the advertising business.
Curated OER
Advertise With Geography...it's Free And It's Easy!!
Students establish awareness of how landforms/landmarks produce a visual image of a region and demonstrate how advertisers use the "positive geographical image" to sell their product by creating their own advertisements.
Curated OER
Persuasive Writing
Seventh graders, in pairs, decide on a product they would like to advertise and design an advertising plan for said product. Using ClarisWorks, 7th graders create an advertisement using pictures, vote on their favorite and discuss what...
Curated OER
Fritsch - Student-Led Lesson: Vacation Commercials (I-TESL-J)The Internet TESL Journal
Students research, plan and present a commercial for a vacation spot of their choice.
Curated OER
Ad Attack!
Students analyze the hidden messages of advertisements targeted to their age group.
Teachers.net
Smoking and the Advertising Industry (Middle, other) SMOK_AD.DOC
Young scholars study advertising techniques and the effects of smoking on health.
PBS
Pbs: American Experience: George Eastman: The Wizard of Photography
American Experience offers a comprehensive look at George Eastman and his development of photography. Included are a timeline, biographies of important people in Eastman's personal and professional life, discussions in the history of...
PBS
Pbs: The :30 Second Candidate
Great PBS site for the Democracy Project. This site is all about televisions role in political advertising. There is a timeline, step-by-step process of commercials, and a look at tricks of the trade.
Other
Massurrealism Gallery
An interesting gallery and description of Massurrealism and artwork that is part of the movement.
Other
Amos Web: A Pedestrian's Guide to the Economy
Exploring the economy can be a fun adventure with the Pedestrian's Guide to the Economy. Use this site to find your answers to economic topics in a user-friendly format with comic strip guides.
Harp Week
Harp Week: 19th Century Advertising
A collection of the advertisements that were published in Harper's Weekly between 1857 and 1872.
Georgia Department of Education
Ga Virtual Learning: Rhetorical Landscape: Commercials and Advertisements
This lesson focuses on commercials and advertisements including demographics, targeted audiences, and the three audience appeals: ethos pathos, and logos. It provides links to an analyzing ads assignment with rubric, a demographics...
Other
Annenberg Classroom: Flack check.org
FlackCheck.org is the political literacy companion site to the award-winning FactCheck.org. We provide resources to help students recognize flaws in arguments in general and political ads in particular. Explore politics, science and health.
TeachEngineering
Teach Engineering: Green Marketing
Students learn basic marketing concepts and use professional marketing techniques to compose an advertisement for a hybrid vehicle. In the process, they learn the principles of comparative analysis.
Duke University
Duke University: Ad* Access
Images and database information for more than 7,000 ads printed in U.S. and Canadian newspapers and magazines between 1911 and 1955. Five main subject areas: Radio, Television, Transportation, Beauty and Hygiene, and World War II.
Biz Move
Biz Move: Writing Advertising Ads
Comprehensive overview of how to write ad copy. Includes formula AIDA & explains differences between classified ads & display ads. Includes "assignments" & offers practice tips. Provides good & bad examples of each type...
Other
E Learners
ELearners.com allows people to find online courses and schools that offer those courses.
Other
The Norman Rockwell Museum at Stockbridge
This museum resource provides images, education resources, and a wonderful biography of artist Norman Rockwell.
Other
Museum of Health Care: Reading the Trade Cards
Trading cards were popular in the 1800s and 1900s as a way of advertising health and beauty products. This exhibit shows examples of various types and discusses the advertising techniques used. Younger children will especially enjoy the...
Other
Media Education Lab: Assignment: Media Literacy: Secondary School
A well-done set of units that helps teachers teach the importance of media literacy to their students. Click on Secondary School Introduction to see a video of teachers in the classroom instructing students in ways of using and...
Media Smarts
Media Awareness Network: Co Co's Adver Smarts
Co-Co's AdverSmarts is an interactive unit whose purpose is to help children ages five through eight recognize marketing techniques used on websites that target them. As kids assist in designing the new Co-Co Crunch website, Co-Co...