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"Targets"
Students investigate how alcohol advertisers target young people. They watch and discuss a video, create a collage using alcohol ads, develop captions for each ad, and discuss and evaluate how young people are the targets of alcohol...
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Adbusting: A Media Literacy Unit
High schoolers examine the ethical issues regarding the role of advertising in our society. They watch a series of ads, analyze the messages of the commercials, and in small groups create a counter-ad.
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Convince Me!
Students analyze advertisements meant to persuade a reader to purchase a certain product or service to find out what stands out about the ad or what it is about the ad that persuade readers. They complete an analysis chart, and discuss...
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I Don't Pay Attention to Advertisements
Sixth graders examine the eight persuasive techniques, identifying them in all avenues of media including magazine, TV, Internet, and billboards, and making them aware of how advertising already influences them. They write an essay using...
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Paleo-Indian Traditions
Seventh graders, in groups, name and describe the three traditions of the Paleo-Indian period.
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Bias, Prejudice and Propaganda
Twelfth graders examine bias, prejudeice, and propaganda in reading selections. They view commercials and print ads, discuss how the advertisers are trying to convince them of something, and keep a commercial journal.
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GENDER STEREOTYPES AND ADVERTISEMENTS
Learners identify gender stereotypes in advertisements.
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Using Advertisements to "Read Between the Lines" Culturally
Pupils study and discuss various magazine advertisements, looking for target audience, attention-getting method, cultural differences, etc.
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Logos and Commercial Arts
Students identify popular logos and discuss the purpose they serve in advertising. They take a familiar logo and redesign it based on their own experience with the company it represents.
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Gender Bias in Advertising
Students view different paintings and discuss different advertisements that display gender bias, and redesign an advertisement found in a magazine, removing at least five aspects of the gender bias they find.
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The Price is Right - Advertisements
Fourth graders design written advertisements using cut out items from catalogs or newspapers in order to persuade consumers.
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Sold! Ageless Water
Students read "Tuck Everlasting" by Natalie Babbitt. They create an advertisement for the spring water described in the story.
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Those Convincing Commercials
Second graders study commercials and determine which cereal they feel is the most nutritious.
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I'll Take One!
Fourth graders collectively create a product, slogan, and advertisements for different types of media. They define different types of appeals such as bandwagon, emotional, glittering generalities, snob appeal, plain-folks appeal,...
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Create a Popstar
Students develop an awareness of one's media and consumer habits. They recognize advertising techniques, such as the use of celebrity spokespersons and music.
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What's In the Shopping Bag?
Students explore the techniques used by advertisers to sell toys and snack foods, increase awareness of consumer habits and media influences and differentiate between information and selling.
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Food Advertising Tricks
Students recognize techniques used to make food look appealing on television and in advertising, and explore the separate elements that compose media messages and products.
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Design Your Own Cereal Box
Students explore the ways in which media messages work and the ways in which consumers are targeted.
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Fuel for Thought
Students explore the mathematical concepts used to compare different types of vehicles. They create a print advertisement in which they persuade an audience to purchase a specific vehicle.
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Propaganda Techniques
Young scholars identify five propaganda techniques used in advertisements, then write their own ads using propaganda techniques that influence others to buy their products. They videotape their commercials, and write about recognizing...
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Facts vs. Opinions in Ads
Middle schoolers develop criteria for determining statements of opinion. They practice discerning statements of opinions in advertisements.
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Getting Under Your Skin
Students design advertisements that promote and explain the science of new transdermal drug therapies to the general public.
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The Last Resort
Young scholars rescue the Desert Mountain resort by designing a travel brochure that bring in the tourists.
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Trading Cards for the 21st Century
Students are introduced to sports trading cards that can be 'played' in a compact disc player. They discuss why improvements are made to entertainment products, why they often become successful, and then develop and market an innovative...