Curated Video
What to Expect With Meta’s New Ad Formats
Meta is looking toward short-form video to increase new advertising revenue opportunities. Cheddar News breaks down how the tech giant will be rolling out new formats.
Curated Video
All Eyes on Big Tech Earnings Amid Economic Woes
Daniel Newman, principal analyst, Futurum Research, and CEO of Broadsuite Media Group joins Cheddar News to preview the earnings for social media giants Meta, Alphabet, and Pinterest in the wake of Snap's uneven showing.
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Apple Plans to Add More iPhone Ad Opportunities to Apps
Apple is reportedly planning to add more advertising opportunities to its iPhone apps to drive more revenue. This move will impact its first-party apps such as Maps, Podcasts, etc. Apple already generates roughly $4 billion in revenue...
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Lyft to Add In-Car Advertisements
Lyft has announced it will be adding advertisements on top of its cars — and in them, too. How will the riders react? Cheddar News’ Michelle Castillo reports that the ride-share company tested its in-car advertising tablets in the Los...
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Danny Trejo on Doing What He Likes, Partnering With Tostitos for Cinco De Mayo
Danny Trejo is teaming up with Tostitos the once again for Cinco de Mayo. The actor and restaurateur is starring in the tortilla chip brand's commercial with Sofia Reyes to inspire others on how to celebrate the holiday. The "Machete"...
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Canadian heritage minister outlines bill to make online giants compensate news outlets
Minister of Canadian Heritage Pablo Rodriguez says the Liberal government is introducing legislation to force digital giants to compensate news publishers for the use of their content.
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Switzerland voters approve near-total ban on tobacco advertising
Voters in Switzerland have approved a near-total ban on tobacco advertising despite strong opposition by the government.
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Brussels bids to make online political adverts more transparent
Big tech companies would have to reveal what data was used and refrain from using sensitive data to target people with political ads.
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Meta May Still Avoid Big Impact Despite Judge's Go-Ahead for Ad Lawsuit
A federal judge has given the go-ahead for a class-action lawsuit against Facebook parent company Meta over allegations it exaggerated its advertising reach and overcharged advertisers. Jon Swartz, a senior reporter for MarketWatch,...
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Yelp CFO on Q3 Results Matching Its Best Performance Ever
Yelp reported Q3 earnings on Thursday, matching its best quarterly performance in company history, according to CFO David Schwarzbach who joined Cheddar's "Between Bells" to break down the report and business forecast. He also talked...
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Facebook Reports Q3 Earnings, Sees Slight Beat
Facebook reported a beat on third quarter earnings on Monday, despite a miss on revenue. This comes as the company has found itself entrenched in negative headlines as of late. Timothy Lesko, partner and portfolio manager at Granite...
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Breaking Down Facebook Earnings Beat, Miss on Revenue
Facebook reported a beat on its Q3 earnings on Monday, despite a miss on revenue. This comes as the social media giant has found itself entrenched in negative headlines of late. Timothy Lesko, Partner and Portfolio Manager at Granite...
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Ad-Tech Company Innovid Goes Public on the NYSE
Online ad-tech company Innovid made its public debut on the New York Stock Exchange. CEO and co-founders Zvika Netter joined Cheddar's "Opening Bell" to discuss factors that drove the company to launch an IPO via a SPAC deal. He noted...
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Barstool Sports CEO on COVID-Related Growth Despite Canceled Arizona Bowl
Barstool Sports CEO Erika Nardini joined Cheddar's Kristen Scholer to discuss plans for the future even as COVID-19 upended Barstool's sponsorship of the Arizona Bowl featuring the Boise State Broncos and the Central Michigan Chippewas...
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DoorDash to Open Bidding to Restaurants for Search Page Ad Placement
DoorDash is getting into the advertising business and will list restaurant ads on the platform. Restaurants can compete for ad space through a bidding system, but DoorDash will only be paid if orders are placed at the advertised business.
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Digital Signage Company Broadsign on Targeted Marketing at DPAA Video Everywhere Summit
Adam Green, SVP of strategy at Broadsign, joined Cheddar from the DPAA annual Video Everywhere Summit and to discuss how the out-of-home advertising software solutions company has been able to engage and reach consumers amid the...
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Google fined €220m by French competition watchdog over online advertising market
Google said it had agreed on changes to improve its online ad market after being fined by France's competition watchdog.
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Washington Capitals Sees Big Opportunity in Caesars Sportsbook Advertising Deal
The profile of sports betting is growing after the NHL’s Washington Capitals agreed to advertise the Caesars Sportsbook patch on player jerseys beginning in the 2022-23 season. Jim Van Stone, the president of business operations and CCO...
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United Collective CEO on Engaging Hispanic Americans With Advertising
In celebration of Hispanic Heritage Month, John Gallegos, CEO of the creative communications group United Collective, joined Cheddar to talk about his experience as a Latino business leader in advertising. He also discussed spotting the...
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Instagram influencers must clearly label paid adverts, says German court
Social media influencers who receive money from companies to promote products must clearly label such posts as adverts, Germany's federal court has ruled.
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Facebook Publicly Downplayed Instagram’s Toxic Impact on Teenage Girls: Report
A report from the Wall Street Journal found that Facebook is aware that its Instagram platform is negatively affecting the mental health of its users, particularly teenage girls, while publicly minimizing its impact. Caleb Silver, the...
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Facebook Under Fire Amid Lack of Sex Trafficking Oversight, Targeted Ad Practices
Caleb Silver, Editor-in-chief at Investopedia, joined Wake Up With Cheddar to talk about where Facebook goes from here after a series of damning reports from the Wall Street Journal.
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Where Facebook Goes From Here After Damaging Report on Instagram Toxicity for Teens
Following the Wall Street Journal’s bombshell report alleging Facebook knowingly deceived the public about Instagram’s negative social impact on teenage girls and people with mental health issues, the social media giant has come out...
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Nielsen's New 'Total Audience Report' Shows Advertising on the Upswing
Nielsen's new 'Total Audience Report' shows more than half of Americans are expecting normal life to resume sometime in 2021. Peter Katsingris, Senior Vice President at Nielsen joined Cheddar to discuss.