Curated OER
Fr ie n d s h ip, Self-esteem
Students brainstorm examples of activities that show friendship and illustrate them and explain below each picture what is happening. They hear a poem about friendship, watch a commercial about it, write a book about it and now they are...
Curated OER
Can You Sell Your Cereal?
Students evaluate television commercials about cereal and create their own cereal product. They watch cereal television commericals and evaluate cereal boxes to compare their features. As a class they create a T-chart to identify words...
Curated OER
Advertisements
Students compare aspects of daily life from the mid-19th century with those of today to contrast life then and now. They study newspaper advertisements for housing and clothing from then and now and create and illustrate their own...
Curated OER
Working With Job Ads
Learners examine abbreviations in newspaper advertisements. In groups, they cut out any unfamiliar abbreviations they come across. Once this is completed, they research the qualifications and education needed to hold the careers...
Curated OER
Persuasive Advertisement For A Novel
Sixth graders engage in a project to persuade classmates to read a certain novel. They create a poster using persuasive advertising language. Media can be included in the form of pictures and other graphics to make the visual...
Curated OER
Hidden Messages: The Growth of Product Placement
Students identify product placements they see in TV programs and movies. They build awareness of the pervasiveness of advertising in their culture. They develop critical skills necessary to think independently in a media saturated...
Curated OER
The Media and You
Seventh graders discuss the main purposes of media. Using various advertisements, they identify the method used by the advertisers in each example. They use these methods to create and sell their own product to the class. They use the...
Curated OER
Number Properties-Know'em, Like'em, Use'em
Ninth graders explore mathematical properties through the use of an advertising jingle. They produce a commercial that is digitized and presented to the class. Students write a jingle that simplifies each property and helps classmates...
Curated OER
Kids Are Consumers Too
Students investigate a chosen product. They use television, radio, print, and internet sources to investigate how the product is advertised. Students create a market research survey to determine which brand is preferred by their peers...
Curated OER
Target Audience
Students explore and describe various persuasive tools used in advertisements, analyze advertisements provided by teacher, and identify target audiences. Students then work in groups to find advertisements aimed at assigned target...
Curated OER
The Artist as Entrepreneur: Getting Down to Business: What's My Market?
Students create a marketing plan for their artwork by analyzing their potential customers. They consider the type of art they wish to produce, the price range for the art and the type of competition that they face then develop a low...
Curated OER
Analyzing Advertising
Learners critically examine advertising. They investigate how to become wiser consumers. They explore the topic of advertising more deeply by using the reports called "Web of Deception" and "Selling America's Kids: Commercial Pressures...
Curated OER
Selling Solutions
Young scholars identify, design and present specific information to sell their idea for reducing the impacts of climate change. Students create a television or print advertisement. Young scholars utilize technology to create a final...
Curated OER
Getting to Know the Candidates: Analyzing Their Campaign Ads
Young scholars examine the role of advertising in presidential campaigns. They analyze one candidate's advertising campaign ads for elements such as major issues, positivity, negativity, facts, and opinions.
Curated OER
The Commonwealth Games
Young scholars study the history, form, and function of the Commonwealth Games. Groups work to design an inclusive sporting event to add to the Games, and develop an advertising campaign for the 2006 Commonwealth Games.
Education World
Monster Mash
Students brainstorm ideas for an original product with the same name, "Monster Mash" and find a unique way to market their invention. They create a prototype of the package in which their product could be sold and focus on marketing...
Curated OER
The Teen Scene
Students explore the methods used by teen magazines to attract a variety of teenagers. They evaluate existing magazines and in small groups, students create their own magazine that is geared toward specific teen demographics.
Curated OER
Commercial Success?
Students share and discuss opinions regarding the tone and content of two commercials presented during Super Bowl XLI. They critique a commercial from past Super Bowls and a commercial that ran during a television show.
Curated OER
Character Education Poster
Students participate in a class discussion about what makes a poster promote a message. They explore topics from character education and make a poster to define and promote a desirable character trait.
Curated OER
WWI Propaganda
Learners research propaganda from World War I and compare it with propaganda used today. They define propaganda and discuss the five techniques used by advertisers, conduct Internet research, and create a project that compares how...
Curated OER
Fish food Comercials
Fifth graders, working in pairs, create 30-second commercials for fish food products. They create slogans and incorporate props, music, costumes, or illustrations in their spots. The commercials are videotaped and parents are invited...
Curated OER
Apartment Hunting
Learners use apartment classified ads to match abbreviations with their correct term. They practice using superlatives and comparatives when looking at apartments. They complete a worksheet to end the lesson.
Curated OER
Selling Spelling
Students participate in activities to practice their spelling words. They create advertisements to accompany their spelling words. They present their ads to the class and take a practice test. Their goal is to have everyone with a...
Curated OER
How Does Advertising Affect You?
Students examine advertisements from magazines. They are asked questions about each ad and what perceptions they get from the advertisement. They also identify the goal of the ad.