Curated Video
Still Lots of 'Guesswork' After Facebook's Account Purge
Facebook announced this week it removed 32 pages and accounts suspected of midterm election tampering. Buy New York Times reporter Kevin Roose tells Cheddar there's still not a lot of information about who's behind the meddling.
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Doug Ford's buck a beer announced with mixed reviews
The change is expected to come into effect by Labour Day. While it will lower the minimum price of a bottle or can by a quarter, it does not force brewers to lower prices.
Curated Video
Roku VP Wants to Be Top Free TV Destination
Roku is offering online and OTT viewers of its own channel fewer ads than linear TV, giving Roku users "Featured Free" content from partners including ABC, Fox, and the CW, says Rob Holmes, Roku's vice president of programming and...
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Roku Offers New Online Channel
Roku is offering online and OTT viewers of its own channel fewer ads than linear TV, says Rob Holmes, Roku's vice president of programming and engagement. The platform will also have "Featured Free" content from partners including ABC,...
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With New Online Channel, Roku Promises a 'Great Ad Experience'
Roku is offering online and OTT viewers of its own channel fewer ads than linear TV, says Rob Holmes, Roku's vice president of programming and engagement. The platform will also have "Featured Free" content from partners including ABC,...
Curated Video
With New Online Channel, Roku VP Promises a 'Great Ad Experience'
Roku is offering online and OTT viewers of its own channel fewer ads than linear TV, says Rob Holmes, the vice president of programming and engagement. The platform will also have "Featured Free" content from partners including ABC, Fox,...
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Facebook's Controversial Content Standards Are Better Than the Alternative
The social media platform has received a lot of criticism recently for how it handles fake news, particularly when it comes to conspiracy theorist Alex Jones. But censoring content would be a much worse strategy, said Axios reporter Sara...
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The Ad Campaign That Saved Old Spice
Old Spice has been around since the early 1900s, but how has the brand been able to stay current with a new generation? Their successful marketing campaigns have become legend, leading to a massive increase in sales.
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Facebook Hopes 'Stories' Can Save Its Stock
After losing $136 billion in market cap in less than a week, Facebook could look to its Instagram Stories platform to boost its slowing ad sales growth and improve the social media company's outlook, says Madison Malone Kircher, an...
Curated Video
Facebook Begins Testing AR Ads in Newsfeed
The feature allows users to virtually experience products through their cameras, including clothes or accessories. Michael Kors was the first company to test out AR ads, with other companies like Sephora and Bobbi Brown planning to roll...
Curated Video
Facebook Begins Testing AR Ads in News Feed
The feature allows users to virtually experience products through their cameras, including clothes or accessories. Michael Kors was the first company to test out AR ads, with other companies like Sephora and Bobbi Brown planning to roll...
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Gary Vee on Independent Shops vs. Ad Holding Companies
In Cheddar's interview with Gary Vaynerchuk, the CEO of VaynerMedia talks about the state of advertising, if it is the year of independent agencies, and what type of growth to expect.
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What a World Cup Without the US Means for FOX
Fox took a gamble and got the coverage for the next 2 FIFA World Cups, however, without the United States qualifying what does it mean for the network, advertising, and viewership?
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Two Reasons Why Advertisers Prefer Hulu Over Traditional TV
Hulu viewers have made the decision to watch something on the platform, meaning they are more engaged. And, since Hulu runs fewer ads than cable networks, viewers pay more attention to each one, says Peter Naylor, senior vice president...
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Ken Auletta: Ad Disruption Could Kill the Media Industry
The disruption of the advertising business will fundamentally alter the way Americans listen, read, and watch media in the future, according to the writer and media critic Ken Auletta.
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Author Ken Auletta on Advertising's Near-Death Experience
The disruption of the advertising business will fundamentally alter the way Americans listen, read, and watch media in the future, according to the writer and media critic Ken Auletta.
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Turning the Dial on Cable Advertising
In a bid to compete with streaming platforms like Netflix and Hulu for ad dollars, cable networks are crossing over to different platforms.
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Hulu Head of Advertising on State of Ads in OTT
Hulu has grown its subscriber base to 20 million users in the United States. Cheddar's Jon Steinberg spoke with Hulu SVP and Head of Advertising Peter Naylor at the Cannes Lions International Festival of Creativity about the role of...
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Closing the Gender Gap in Advertising
Joan is a female founded, and female led independent advertising agency. Cheddar's Jon Steinberg spoke with Lisa Clunie, Co-Founder and CEO of Joan, at the Cannes Lions International Festival of Creativity about how she is leading the...
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Snapchat Bans Cryptocurrency ICO Ads
Snap Inc. has banned advertising of so-called initial coin offerings (ICOs) in the Snapchat app, the company told Cheddar on Monday. The move is the first time Snap has cracked down on cryptocurrency advertising.
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Facebook's stock loses eight-month gain as users and advertisers drop support
Facebook's stock has lost an eight-month gain as users and advertisers drop their support for the social media company. Shares took another hit today amid news that the Federal Trade Commission is investigating the social media...
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Can Programmatic Advertising Save Pandora?
Consumers may be less aggravated by ads on audio platforms like Spotify and Pandora than ones on other digital platforms, says Jeff Green, CEO of ad tech company The Trade Desk. And programmatic advertising could help these companies...
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Exclusive: Snap VP of Sales Leaves the Company
Jeff Lucas became the seventh executive to leave the company since its IPO in March of last year. His departure comes less than a month after Tom Conrad, former VP of Product, announced his plans to leave Snap and the tech industry...
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New report concludes Russian social media interfered in UK's EU referendum
British communications agency 89up.org has concluded that there was significant pro-Brexit Russian social media interference during the referendum. A new report published by British communications agency 89up.org has concluded that there...