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Advertisements/ Propaganda
Tenth graders investigate different types of propaganda techniques that are used in advertisements by looking at print and Internet based ads. They create an original advertisement display that uses a specific type of propaganda.
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Creating an Advertisement
Students discuss the benefits of using alternative fuels. They work together to create a one-page advertisment listing these benefits. They share their ad with the class.
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To Arms!: Recruitment of Civil War Officers
Students read and compare two Civil War recruitment advertisements from different years in the war. They decide how people's feelings about the war may have changed over the years by examining the tone of the advertisements.
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Celebrate the Arts
Young scholars explore the responsibilities of people working in advertising. They create a campaign to support the arts including advertisements in several different media. Length of unit depends on number of projects completed.
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Advertisements
Learners access a variety of resources on the Internet regarding advertising and identifying intended messages conveyed through the media. They play interactive games, view video clips, read guidelines, and explore a student-created...
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Advertisements
Students create their own business and product, and must also create a 30 second advertisement to promote their product.
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Young Entrepreneur
Sixth graders learn about how easy it is to create a snack food and make people want to buy it.
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Advertising Project
Young scholars use word processing software to create slogans for products. They write their own jingles and create their own packaging for products they design. Then they write and act out their own television commercials for their...
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Advertisements
Student teams role-play advertising agencies competing for a contract. Winning team completes all tasks, spending the least money. Tasks include naming agency, creating a slogan, inventing a product and advertisement.
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Hoops! There It Is!
Fifth graders view and discuss the use of voice in writing through the in-your-face, aggressive, powerful messages of the Nike advertisements and the book Hoops as examples of the intensity words can have and how voice is expressed. A...
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See How They Run
High schoolers analyze non-print campaign advertisements for factual and persuasive information. They choose the advertisement they think is the most persuasive and identify the reasons why it is the most persuasive.
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Thinking About Shopping and Spending
Students list and discuss recent commercials they have viewed. They identify advantages and disadvantages of the advertised items, and write about the effects of advertising, planned spending and spontaneous spending.
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Better to Tell the Truth
Third graders distinguish between emotional and logical arguments in advertising. They, in groups, find ads in newspapers and magazines illustrating the various types of emotional and logical arguments in advertising discussed on day one.
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The Junk Mail Explosion
Students read direct mail advertising critically, identify persuasion techniques, employ intellectual defenses against persuasive techniques and neatly organize junk mail by persuasive technique.
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Market Research
Students examine the difference between primary and secondary market research, and the limitations of market research in developing marketing strategies. They list specific examples of products and services linked to television advertising.
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Diabetes
Students identify community cultural practices that enrich or challenge health behaviors. Students evaluate television commercials for their effects on health and initiate a survey of cultural and media influences that might affect health.
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Is the Price Right?
Students explore the techniques used by advertisers to sell goods, increase their awareness of consumer habits, differentiate between information and selling, and become aware of what motivates them to buy products.
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Toy Planet
Students design a toy store, supply it with merchandise (on paper) and create advertisements. They also manage the store's debits and credits by using a spreadsheet. They consider how to promote the sale of their merchandise.
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Running a School Bakery
Students explore marketing concepts while producing food items to sell.
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An Ad for an Element
Young scholars prepare an ad for an element, including properties and uses, in an attention getting format such as that used in the advertising business.
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Advertise With Geography...it's Free And It's Easy!!
Students establish awareness of how landforms/landmarks produce a visual image of a region and demonstrate how advertisers use the "positive geographical image" to sell their product by creating their own advertisements.
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Persuasive Writing
Seventh graders, in pairs, decide on a product they would like to advertise and design an advertising plan for said product. Using ClarisWorks, 7th graders create an advertisement using pictures, vote on their favorite and discuss what...
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Fritsch - Student-Led Lesson: Vacation Commercials (I-TESL-J)The Internet TESL Journal
Middle schoolers research, plan and present a commercial for a vacation spot of their choice.
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Ad Attack!
Young scholars analyze the hidden messages of advertisements targeted to their age group.