The Business Professor
Marketing Metric - What is Time to Profit
This Video Explains Marketing Metric - What is Time to Profit
The Business Professor
Marketing Budget
What is a Marketing Budget? A marketing budget is an outline of the costs that a company will spend to market its product or service. The marketing budget covers a finite period of time, the length of which can be anywhere between a...
The Business Professor
Marketing Action Plan
What is a Marketing Action Plan? Marketing strategy is an organization's promotional efforts to allocate its resources across a wide range of platforms, channels to increase its sales and achieve sustainable competitive advantage within...
The Business Professor
Marketing - Why Pricing Discrimination is Harmful?
Marketing - Why Pricing Discrimination is Harmful?
The Business Professor
Marketing - What is Return on Investment
This Video Explains Marketing - What is Return on Investment
The Business Professor
Marketing - What is Indirect Distribution
This Video Explains Marketing - What is Indirect Distribution
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Make or Buy Decision in Accounting
A routine decision faced by all managers is the decision to make a product or to purchase that product. This generally arises when the product is just one part of a larger product. This video explores the Make or Buy decision faced by...
The Business Professor
Understanding Lump-Sum Purchases in Accounting
In this video, the teacher explains the concept of lump-sum purchases, which occur when multiple assets are purchased in a single transaction. They discuss how to allocate the cost of the purchase among the different types of assets...
The Business Professor
Marketing - How Many Segments to Target
This Video Explains Marketing - How Many Segments to Target
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Marketing - Charging for Product Transportation
Marketing - Charging for Product Transportation
The Business Professor
Manufacturing Firms - Importance of Unit Costs
Unit cost is an important metric for manufacturing firms to judge efficiency, profitability, and pricing
The Business Professor
Managerial Accounting - Cost Orientation
Cost orientation is a strategic approach that focuses on costs of operations and reducing the per unit costs.
The Business Professor
Understanding and Applying Lower of Cost or Market (LCM) Adjustments for Inventory
The video explains the concept of LCM (lower of cost or market) adjustment in inventory accounting. The speaker discusses how LCM ensures that inventory is reported at the lower of cost or market value and how this adjustment is made...
The Business Professor
Loss Leader - Strategy
A loss leader strategy prices a product lower than its production cost in order to attract customers or sell other, more expensive products. Loss leading is a controversial strategy that is considered predatory. Some companies use a loss...
The Business Professor
Limitations of Internal Controls - Financial Accounting
Limitations of Internal Controls - Financial Accounting
The Business Professor
Overview of Financial Projections
This video discusses the importance of financial projections in a business plan, particularly for start-up ventures. It emphasizes the significance of the income statement in outlining revenue and expense projections, as well as the need...
The Business Professor
Methods of Carrying on International Business
Methods of Carrying on International Business for US based businesses
The Business Professor
Overfished Ocean Strategy
The Over-Fished Ocean strategy is an alternative to red and blue ocean strategies that addresses resource limits and the need to focus on conserving and maximizing resources along the value chain. Resources refers to any of the inputs...
The Business Professor
Introduction to Object Costing and its Benefits
In this educational video, we delve into the concept of object costing. The video explains various types of object costing, such as output-related costing, operational objects, and business relationship costs. By understanding the costs...
The Business Professor
Understanding Normal Costing and its Relationship to Overhead Allocation
In this video, the concept of normal costing is explained as a means of allocating costs to a product, specifically focusing on overhead costs. The speaker discusses how a derived overhead rate is determined based on the driver of an...
The Business Professor
Niche Market Strategy
A niche marketing strategy is an approach that focuses on serving a particular segment of the market with unique needs and preferences. It involves identifying a specific group of customers with distinct requirements and tailoring...