Unit Plan
Museum of the Moving Image

Museum of the Moving Image: Type of Commercial Backfire

For Students 9th - 10th
Sometimes commercials backfire. The words, or image, of a candidate can be used against him or her to show that the candidate cannot be believed, has broken a promise, or has "flip-flopped" on an important issue. Here, you can view some...
Unit Plan
Museum of the Moving Image

Museum of the Moving Image: Living Room Candidate (Campaign Ads)

For Students 9th - 10th
Online exhibition of presidential campaign ads, 1952-2008, organized by election year, theme, and political issue. Audio/video presentations of ads can be viewed alongside written transcripts, making Living Room Candidate particularly...
Lesson Plan
Alabama Learning Exchange

Alex: Commercial Elections

For Teachers 9th - 10th
This is a hands-on, technology-based U.S. Government lesson in which students will view a series of political television advertisements from the 1950s-2000. Students vote on which presidential candidate has the best commercial after each...
Unit Plan
PBS

Pbs: The :30 Second Candidate

For Students 9th - 10th
Great PBS site for the Democracy Project. This site is all about televisions role in political advertising. There is a timeline, step-by-step process of commercials, and a look at tricks of the trade.
Lesson Plan
Museum of the Moving Image

Museum of the Moving Image: The Living Room Candidate

For Teachers 9th - 10th
Campaign ads changed the course of presidential elections when introduced in 1952. By examining ads from the elections of 1952 and 1988, students will understand the historical issues specific to that time period and themes common to...
Unit Plan
Museum of the Moving Image

Museum of the Moving Image: 1960 Kennedy vs. Nixon

For Students 9th - 10th
View presidential campaign advertisement from the 1960 election with the slogans "Kennedy: Leadership for the '60s" and "Nixon-Lodge: They Understand What Peace Demands". Includes video clips, information about the candidates, and...
Unit Plan
Museum of the Moving Image

Museum of the Moving Image: 1968 Nixon vs. Humphrey vs. Wallace

For Students 9th - 10th
View presidential campaign advertisement from the 1968 election that included the slogans "Vote Like Your Whole World Depended on It" and "Humphrey-Muskie, Two You Can Trust". Features video clips, information about the candidates, and...
Unit Plan
Museum of the Moving Image

Museum of the Moving Image: 1976 Carter vs. Ford

For Students 9th - 10th
View presidential campaign advertisement from the 1976 election that included the slogans "Leadership for a Change" and "He's Making Us Proud Again". Features video clips, information about the candidates, and election results.
Unit Plan
Museum of the Moving Image

Museum of the Moving Image: 1984 Reagan vs. Mondale

For Students 9th - 10th
View presidential campaign advertisement from the 1984 election that included the slogans "America Is Back" and "Fighting for Your Future". Features video clips, information about the candidates, and election results.
Unit Plan
Museum of the Moving Image

Museum of the Moving Image: 1988 Bush vs. Dukakis

For Students 9th - 10th
View presidential campaign advertisement from the 1988 election that included the slogans "Experienced Leadership for America's Future" and "The Best America Is Yet to Come". Features video clips, information about the candidates, and...
Unit Plan
Museum of the Moving Image

Museum of the Moving Image: 1992 Clinton vs. Bush vs. Perot

For Students 9th - 10th
View presidential campaign advertisement from the 1992 election that included the slogans "For People, For a Change" and "Commander-in-Chief". Includes video clips, information about the candidates, and election results.
Unit Plan
Museum of the Moving Image

Museum of the Moving Image: 1996 Clinton vs. Dole

For Students 9th - 10th
View presidential campaign advertisement from the 1996 election that included the slogans "Building a Bridge to the 21st Century" and A Better Man for a Better America". Features video clips, information about the candidates, and...
Unit Plan
Museum of the Moving Image

Museum of the Moving Image: 2000 Bush vs. Gore

For Students 9th - 10th
The 2000 presidential election was the closest in American history. View presidential campaign advertisement that included the slogans "A Fresh Start" and "Prosperity for America's Families". Features video clips, information about the...
Unit Plan
Museum of the Moving Image

Museum of the Moving Image: 2004 Bush vs. Kerry

For Students 9th - 10th
View presidential campaign advertisement from the 2004 election that included the slogans "Steady Leadership in Times of Change" and "Stronger at Home, Respected in the World". Features video clips, information about the candidates, and...
Unit Plan
Museum of the Moving Image

Museum of the Moving Image: 2008 Obama vs. Mc Cain

For Students 9th - 10th
View presidential campaign advertisement from the 2008 election that included the slogans "Change We Can Believe In" and "Country First". Features video clips, information about the candidates, and election results.
Unit Plan
Museum of the Moving Image

Museum of the Moving Image: 2012 Obama vs. Romney

For Students 9th - 10th
View presidential campaign advertisement from the 2012 election. Features video clips, information about the candidates, and election results.
Activity
Cyberbee

Cyber Bee: Campaign Advertising

For Teachers 9th - 10th
Are you interested in exploring the world of campaign advertising? In this interactive site, you will become the campaign manager to learn the ropes of advertising in an election.