Imagine seventh graders developing a school wide plan to promote respect in their school. That's the vision behind the second lesson in the R-E-S-P-E-C-T series. In preparation for designing a school-wide media campaign, class members...

Online exhibition of presidential campaign ads, 1952-2008, organized by election year, theme, and political issue. Audio/video presentations of ads can be viewed alongside written transcripts, making Living Room Candidate particularly...

Are you interested in exploring the world of campaign advertising? In this interactive site, you will become the campaign manager to learn the ropes of advertising in an election.

A learning module that begins with "The Daisy Girl Ad," accompanied by guided reading questions, assessment questions, and discussion questions. The text can be printed as a PDF or assigned online through free teacher and student...

Great PBS site for the Democracy Project. This site is all about televisions role in political advertising. There is a timeline, step-by-step process of commercials, and a look at tricks of the trade.

This article discusses McDonald's new ad campaign in 1997 to compete against Burger King, Wendy's, and other restaurants in a very competitive market. (10/02/1997)

This site shows that satisfying consumer's desire rather than advertiser's desires makes ad successful. With that in mind, explores psychology of advertising & then discusses ad components, strategies, & approaches as well as...

In this website students can learn to create an international advertising agency. They will learn to write a brief, create a brand and position the product. They will also be introduced to the fundamentals of creative writing as well as...

In this PDF lesson, young scholars unpack two opposite concepts by creating an imaginary "Smear Campaign," pretending the two concepts are opposing each other in election. Students may create print, radio, or television ads to show how...

Here, read about and watch some of the famous campaigns ads produced and presented during the 1964 Presidential campaign.

The American Red Cross launched a multi-faceted advertising campaign in World War I to raise the funds necessary to deliver its services. See the different modes of advertising and read about the Red Cross' success.

A lesson plan to accompany two interactive activities. In the first activity, students must convert a political ad for Barack Obama into one that promotes John McCain. The second activity has them create their own campaign ad. The ads...

Campaign ads changed the course of presidential elections when introduced in 1952. By examining ads from the elections of 1952 and 1988, students will understand the historical issues specific to that time period and themes common to...

"Vote for President Johnson on November 3. The Stakes Are Too High for You to Stay at Home"."In Your Heart You Know He's Right". View presidential campaign advertisement from the 1964election. Includes video clips, information about...

"It's Time for a Change"."You Never Had It So Good". View presidential campaign advertisement from the 1952election. Includes video clips, information about thecandidates, and election results.

View presidential campaign advertisement from the 1960 election with the slogans "Kennedy: Leadership for the '60s" and "Nixon-Lodge: They Understand What Peace Demands". Includes video clips, information about the candidates, and...

View presidential campaign advertisement from the 1968 election that included the slogans "Vote Like Your Whole World Depended on It" and "Humphrey-Muskie, Two You Can Trust". Features video clips, information about the candidates, and...

View presidential campaign advertisement from the 1976 election that included the slogans "Leadership for a Change" and "He's Making Us Proud Again". Features video clips, information about the candidates, and election results.

"Are you better off today than you were four years ago?"View presidential campaign advertisement from the 1980electionthat included the slogans"The Time Is Now for Strong Leadership" and "Re-Elect President Carter on November 4"....

View presidential campaign advertisement from the 1984 election that included the slogans "America Is Back" and "Fighting for Your Future". Features video clips, information about the candidates, and election results.

View presidential campaign advertisement from the 1988 election that included the slogans "Experienced Leadership for America's Future" and "The Best America Is Yet to Come". Features video clips, information about the candidates, and...

View presidential campaign advertisement from the 1992 election that included the slogans "For People, For a Change" and "Commander-in-Chief". Includes video clips, information about the candidates, and election results.

View presidential campaign advertisement from the 1996 election that included the slogans "Building a Bridge to the 21st Century" and A Better Man for a Better America". Features video clips, information about the candidates, and...

The 2000 presidential election was the closest in American history. View presidential campaign advertisement that included the slogans "A Fresh Start" and "Prosperity for America's Families". Features video clips, information about the...