Imagine seventh graders developing a school wide plan to promote respect in their school. That's the vision behind the second lesson in the R-E-S-P-E-C-T series. In preparation for designing a school-wide media campaign, class members...

Wondering how to respond to the age-old question when will I ever use this? The answer is very simple when discussing technical writing. Teachers and administrators gain an understanding of using technical writing in the classroom....

Media Smarts provides digital and media literacy lessons for students. In this lesson, young students will learn about online advertisements targeted to children. Students will play on online game; they will create an advertisement for a...

This timeline includes selected events in business technology, media, marketing, and advertising for 1850-1920.

Images and database information for more than 7,000 ads printed in U.S. and Canadian newspapers and magazines between 1911 and 1955. Five main subject areas: Radio, Television, Transportation, Beauty and Hygiene, and World War II.

Comprehensive overview of how to write ad copy. Includes formula AIDA & explains differences between classified ads & display ads. Includes "assignments" & offers practice tips. Provides good & bad examples of each type...

Ad Reinhardt is profiled at this site in a format that begins with a brief biographical sketch of his life. His works are then listed by appearance in the museum's database. Each work is presented in thumbnail format with brief...

This report, sponsored by the U.S. Department of Labor describes managerial-level jobs in advertising, marketing, and public relations. The report includes working conditions, needed training, salary, job outlook, etc.

Primary source images show the development of the modern advertising industry and highlight what these ads reveal about American culture during the early 20th century compared to today.

Univ. of Mississippi essay outlining the various claims made by advertising and including lots of examples. The author also addresses the mistaken ideas that many students and teachers have about their own immunity to advertising.

This infographic provides statistics and trends related to programmatic and mobile programmatic advertisement spending and revenues.

In this persuasive media lesson, students will engage in viewing a Trix cereal advertisement and then engage in the process of "deconstruction" to analyze the use of propaganda techniques to attract customers. Then students will choose...

A learning module that begins with "The Power of Advertising" by Shelby Ostergaard, accompanied by guided reading questions, assessment questions, and discussion questions. The text can be printed as a PDF or assigned online through free...

Every day, students are bombarded by advertising. They cannot escape it. But marketers realize that many ypung people are becoming very good at tuning ads out. Businesses thus are becoming more creative in their communication with...

If you'll soon be bying a car, this article can help with understanding car ads.

Do you enjoy seeing a clever commercial on tv, on a billboard, or online? If you enjoy creativity using images and wordplay, you may be suited to a career in advertising.

This site shows that satisfying consumer's desire rather than advertiser's desires makes ad successful. With that in mind, explores psychology of advertising & then discusses ad components, strategies, & approaches as well as...

In this website students can learn to create an international advertising agency. They will learn to write a brief, create a brand and position the product. They will also be introduced to the fundamentals of creative writing as well as...

Discusses the history of television advertising. Includes the following sections: "Radio Precedents," "The Single-sponsor Era," and "The Triumph of the Magazine Concept."

Students will analyze a magazine advertisement and answer basic desktop publishing questions about this particular advertisement. Students will present their advertisement and analysis to the class. Before designing projects of their own...

Handout that leads students through an exploration of the visual and audio elements of a video advertisement as well as the effect these elements have on the intended audience and the community as a whole.

This article discusses McDonald's new ad campaign in 1997 to compete against Burger King, Wendy's, and other restaurants in a very competitive market. (10/02/1997)

Students will create a one-item, full color magazine advertisement for a product. This is a Commerce and Information Technology Lesson Plan.

The Emergence of Advertising in America: 1850-1920 (EAA) presents over 9,000 images, with database information, relating to the early history of advertising in the United States.