Missouri Department of Elementary
R-E-S-P-E-C-T: A Basic Skill
Imagine seventh graders developing a school wide plan to promote respect in their school. That's the vision behind the second lesson in the R-E-S-P-E-C-T series. In preparation for designing a school-wide media campaign, class members...
![Wall Street Journal: Mc Donald's Launches New Ads, Hoping to Tap Goodwill [Doc] Article](https://d15y2dacu3jp90.cloudfront.net/images/attachment_defaults/resource/large/FPO-knovation.png "Wall Street Journal: Mc Donald's Launches New Ads, Hoping to Tap Goodwill [Doc] Article")
Other
Wall Street Journal: Mc Donald's Launches New Ads, Hoping to Tap Goodwill [Doc]
This article discusses McDonald's new ad campaign in 1997 to compete against Burger King, Wendy's, and other restaurants in a very competitive market. (10/02/1997)
Duke University
Ad* Access: Brief History of Ww Ii Advertising Campaigns
This site from Duke University tells of the massive advertising campaign that the United States launched to help finance the war.
Biz Move
Biz Move: Effective Advertising Campaigns
This site shows that satisfying consumer's desire rather than advertiser's desires makes ad successful. With that in mind, explores psychology of advertising & then discusses ad components, strategies, & approaches as well as...
Museum of the Moving Image
Museum of the Moving Image: Living Room Candidate (Campaign Ads)
Online exhibition of presidential campaign ads, 1952-2008, organized by election year, theme, and political issue. Audio/video presentations of ads can be viewed alongside written transcripts, making Living Room Candidate particularly...
Other
Aef: Rallying a Nation: American Red Cross Advertising During World War I
The American Red Cross launched a multi-faceted advertising campaign in World War I to raise the funds necessary to deliver its services. See the different modes of advertising and read about the Red Cross' success.
Cyberbee
Cyber Bee: Campaign Advertising
Are you interested in exploring the world of campaign advertising? In this interactive site, you will become the campaign manager to learn the ropes of advertising in an election.
Alabama Learning Exchange
Alex: This Business Called Learning: Advertising
After analyzing the techniques of propaganda in commercial advertising, students work in cooperative "business" groups to create an advertising campaign for a new product called Giggle Gum. Campaigns include a press release, slideshow...
Other
Ad Cracker
In this website students can learn to create an international advertising agency. They will learn to write a brief, create a brand and position the product. They will also be introduced to the fundamentals of creative writing as well as...
CommonLit
Common Lit: The Daisy Girl Ad
A learning module that begins with "The Daisy Girl Ad," accompanied by guided reading questions, assessment questions, and discussion questions. The text can be printed as a PDF or assigned online through free teacher and student...
Other
Inside Office: 10 Steps to Advertising Success
This site details 10 steps, as identified by Brian Moore, to finding success with your advertising campaign.
Biz Move
Biz Move: How to Evaluate Your Advertising Results
Did you get the results you want from your ad campaign? This article tells you how to find out!It discusses planning for results, tests for immediate response ads, testing attitude advertising and more.
Cyberbee
Cyberbee: Election Lessons
These Election Lessons contain a variety of activities to use in your classroom, including a history of campaign buttons. Many of the links use primary sources from the Library of Congress.
American Geosciences Institute
American Geosciences Institute: Earth Science Week: A Paste With Taste
In this activity, students learn about the ingredients in toothpaste and develop a recipe for a new toothpaste, for which they must also create a slogan and an ad for marketing their product to consumers.
Writing Fix
Writing Fix: Responding to Comarison/contrast: Unusual Smear Campaigns [Pdf]
In this PDF lesson plan, students unpack two opposite concepts by creating an imaginary "Smear Campaign," pretending the two concepts are opposing each other in election. Students may create print, radio, or television ads to show how...
Alabama Learning Exchange
Alex: Advertising and Its Effects on Consumer Decision Making
This activity will show the student the power of advertising to create demand for a product. After reviewing existing advertisements, the students will create their own campaign for a product. Following a presentation to the class as a...
PBS
Pbs: The :30 Second Candidate
Great PBS site for the Democracy Project. This site is all about televisions role in political advertising. There is a timeline, step-by-step process of commercials, and a look at tricks of the trade.
University of Nebraska Omaha
University of Omaha: Lesson Plan: Why Do I Want All This Stuff? [Pdf]
This lesson plan addresses consumer demand and advertising. Indicated for grades 3 through 5.
CNN
Cnn: Can Bush Win by Going "Positive?"
This is an article questioning whether or not a politician can still win his office without running negative campaed ign ads. (August 2000)
AdLit
Ad lit.org: How Parents Can Be Advocates for Their Children
Parents are often the best educational advocates for their children, especially children with a learning disability. The Coordinated Campaign for Learning Disabilities (CCLD) has developed the following tips to help parents champion...
CNN
Cnn: All Politics: Candidates
Although the advertisement reads that the "free" two and a half minutes given to each candidate in the 1996 Presidential election will be soundbite free, in actuality the two and a half minute speeches are lengthy sound bites.
AdLit
Ad lit.org: Reading Discussion Guide: Paper Towns by John Green
Quentin Jacobsen has spent a lifetime loving the magnificently adventurous Margo Roth Spiegelman from afar. So when she cracks open a window and climbs back into his life - dressed like a ninja and summoning him for an ingenious campaign...
Museum of the Moving Image
Museum of the Moving Image: Admaker, Obama vs. Mc Cain: "Fundamentals" (2008)
A lesson plan to accompany two interactive activities. In the first activity, students must convert a political ad for Barack Obama into one that promotes John McCain. The second activity has them create their own campaign ad. The ads...
Museum of the Moving Image
Museum of the Moving Image: The Living Room Candidate
Campaign ads changed the course of presidential elections when introduced in 1952. By examining ads from the elections of 1952 and 1988, students will understand the historical issues specific to that time period and themes common to...