Curated OER
Worksheet 7: Print Advertising
Use this versatile, cross-curricular graphic organizer to demonstrate the power of words in advertising. Scholars analyze print advertisements, identifying parts of the ad that stand out. This could include color, celebrity endorsement,...
Read Write Think
Persuasive Techniques in Advertising
Ever wonder if that miracle product in the commercial is really a miracle? Chances are, the only miraculous part is how many people the advertisers are able to convince to buy it! Class members look over short descriptions of techniques...
Curated OER
Advertising Analysis
In ten questions, this advertising analysis activity addresses audience, persuasive techniques like logos, pathos, and ethos, as well as the purpose of the commercial. This is useful as homework while watching television, and it applies...
Aurora City School District
Do Not Try to Kid a Kidder: The Art of Persuasion
The power to convince others of your argument lies in your knowledge of rhetoric! A thorough packet covers the basics of persuasion, including logical appeals and fallacies, and applies strategies to letters to the editor,...
Fluence Learning
Writing an Argument: Persuasive Speeches to Students
Powerful orators make their messages compelling with a combination of factors. Learn how to be an inspirational speaker with a reading assessment activity that presents a list of persuasive speaking techniques, as well as two...
Curated OER
Deconstructing an Advertisement
Ethos, logos, and pathos. Class members use an inventory analysis to deconstruct the effects of an advertisement. They identify the target audience, the persuasive and color appeals used, as well as the diction, images, and tone.
Georgia Department of Education
Ga Virtual Learning: Rhetorical Landscape: Commercials and Advertisements
This lesson focuses on commercials and advertisements including demographics, targeted audiences, and the three audience appeals: ethos pathos, and logos. It provides links to an analyzing ads assignment with rubric, a demographics...
Georgia Department of Education
Ga Virtual Learning: Contemporary Literature: Rhetorical Landscape
This is an introduction to a unit on the use of rhetoric in speaking or writing to persuade an audience to the desired way of thinking or action. If focuses on rhetorical techniques and the three audience appeals: ethos, pathos, and logos.
Lumen Learning
Lumen: Writing Skills: Tone, Language, and Appeal
This lesson focuses on using tone, language, and appeal to recognize and evaluate rhetorical approaches to building common ground. RI.9-10.4 word meanings/impact of choice
Sophia Learning
Sophia: Logos, Pathos, and Ethos
Notes introducing logos, pathos, and ethos and explaining how each appeal to an audience in a different way. Notes can be both read and listened to.
Lumen Learning
Lumen: Putting It Together: Rhetorical Appeals
This lesson plan brings together the rhetorical appeals including Logos, Pathos, and Ethos and how to identify and apply each. Click the Next link for more information.
Georgia Department of Education
Ga Virtual Learning: Contemporary Literature: Rhetorical Landscape: Rhetoric
This lesson focuses on rhetoric; it defines it, discusses rhetorical devices, and audience appeals. It includes a student assignment to read "Tear Down This Wall" a speech by Ronald Reagan and then use the comment feature in Microsoft...
Georgia Department of Education
Ga Virtual Learning: American Literature and Comp: Rationalism: Vocabulary
This lesson focuses on the literary terms needed for the unit on Rationalism. I provides a list of terms and a crossword puzzle using them.
Georgia Department of Education
Ga Virtual Learning: American Literature and Composition: Rationalism: Rhetoric
This lesson focuses on Rhetoric and the literary techniques used in American Revolutionary speeches and writings. Students are asked to determine the rhetorical devices used in quotes from "The Crisis No 1" by Thomas Paine and Patrick...
Other
Ed u.com: Three Fundamentals of Selling Your Message
This site is provided for by Ed-U.com. Based on the Greek ideas of ethos, logos, and pathos the writer addresses how to adequately persuade an audience.
TED Talks
Ted: Ted Ed: How to Use Rhetoric to Get What You Want
How do you get what you want, using just your words? Aristotle set out to answer exactly that question over two thousand years ago with a treatise on rhetoric. Camille A. Langston describes the fundamentals of deliberative rhetoric and...