Curated OER
Advertising Analysis
In ten questions, this advertising analysis activity addresses audience, persuasive techniques like logos, pathos, and ethos, as well as the purpose of the commercial. This is useful as homework while watching television, and it applies...
Curated OER
Worksheet 7: Print Advertising
Use this versatile, cross-curricular graphic organizer to demonstrate the power of words in advertising. Scholars analyze print advertisements, identifying parts of the ad that stand out. This could include color, celebrity endorsement,...
Read Write Think
Persuasive Techniques in Advertising
Ever wonder if that miracle product in the commercial is really a miracle? Chances are, the only miraculous part is how many people the advertisers are able to convince to buy it! Class members look over short descriptions of techniques...
Curated OER
Deconstructing an Advertisement
Bring in a stack of magazines and distribute this advertisement analysis worksheet to your emerging analysts. As your class members ponder an ad, they answer a series of questions to help them perform a complete analysis. They consider...
Aurora City School District
Do Not Try to Kid a Kidder: The Art of Persuasion
The power to convince others of your argument lies in your knowledge of rhetoric! A thorough packet covers the basics of persuasion, including logical appeals and fallacies, and applies strategies to letters to the editor,...
Curated OER
Deconstructing an Advertisement
Ethos, logos, and pathos. Class members use an inventory analysis to deconstruct the effects of an advertisement. They identify the target audience, the persuasive and color appeals used, as well as the diction, images, and tone.
Northshore School District
American Voices and Their Audiences
Those new to teaching an AP level language and composition prep course and seasoned veterans will find much to treasure in a unit that is designed to help young language scholars develop the skills they need to analyze the language...
Curated OER
Tools of Persuasion
Ethos, pathos, and logos. After reading a passage about Aristotle's, three basic tools of persuasion, individuals answer a series of multiple choice comprehension questions and craft responses to three short-answer essay prompts.
Fluence Learning
Writing an Argument: Persuasive Speeches to Students
Powerful orators make their messages compelling with a combination of factors. Learn how to be an inspirational speaker with a reading assessment activity that presents a list of persuasive speaking techniques, as well as two...
TES Global
Blendspace: Ethos, Logos, Pathos
A learning module with eight links to images, videos, charts, and assessments about ethos, logos, and pathos.
Sophia Learning
Sophia: Logos, Pathos, and Ethos
Notes introducing logos, pathos, and ethos and explaining how each appeal to an audience in a different way. Notes can be both read and listened to.
Lumen Learning
Lumen: Putting It Together: Rhetorical Appeals
This lesson plan brings together the rhetorical appeals including Logos, Pathos, and Ethos and how to identify and apply each. Click the Next link for more information.
TED Talks
Ted: Ted Ed: How to Use Rhetoric to Get What You Want
How do you get what you want, using just your words? Aristotle set out to answer exactly that question over two thousand years ago with a treatise on rhetoric. Camille A. Langston describes the fundamentals of deliberative rhetoric and...
Other
Dr. Wheeler's Website: Rhetoric
A definition of Rhetoric along with links to additional information on logos, ethos, and pathos. Common Rhetorical Mistakes and an explanation of how rhetoric works are also provided.
![Seymour Community School District: 10 Rhetorical Devices [Pdf] PPT](https://static.lp.lexp.cloud/images/attachment_defaults/resource/large/FPO-knovation.png "Seymour Community School District: 10 Rhetorical Devices [Pdf] PPT")
Other
Seymour Community School District: 10 Rhetorical Devices [Pdf]
A slideshow discussing ten rhetorical devices, with links to examples, in-depth information, and a video. Covers logos, ethos, pathos, analogy, metaphor, irony, personification, rhetorical question, tricolon, and maxims. Presents a...
Other
Ed u.com: Three Fundamentals of Selling Your Message
This site is provided for by Ed-U.com. Based on the Greek ideas of ethos, logos, and pathos the writer addresses how to adequately persuade an audience.
Iowa State University
Isu: Introduction to Persuasive Speaking
This site has detailed notes about persuasive speeches, and what it takes to effectively create and present a persuasive speech. Organized into the following sections -- "Introduction to Persuasive Speaking," "Patterns of Organization...
University of Virginia Library
Prism: Gettysburg Address
[Free Registration/Login Required] Read Abraham Lincoln's "Gettysburg Address" and highlight details that show logos in blue, ethos in red, and pathos green. When finished, click save to see how others marked the text as well.
University of Virginia Library
Prism: "Adt Ad Analysis" Visualization
[Free Registration/Login Required] See the results of how users have highlighted an advertisement from ADT. Details that show logos are blue while ethos are red and pathos are green. Click on any word to see the percentage of users that...
University of Virginia Library
Prism: "Article 2 B" Visualization
[Free Registration/Login Required] See the results of how users have highlighted an article by Mary Sears entitled "How Texting Changes Communication." Details that show ethos are blue while details that show pathos are red, and details...
University of Virginia Library
Prism: "Lincoln's Second Inaugural Address: Rhetorical Devices" Visualization
[Free Registration/Login Required] See the results of how users have Abraham Lincoln's second inaugural address. Details that show ethos are blue while details that show logos are red, and details that show pathos are green. Click on any...
Georgia Department of Education
Ga Virtual Learning: Rhetorical Landscape: Commercials and Advertisements
This lesson focuses on commercials and advertisements including demographics, targeted audiences, and the three audience appeals: ethos pathos, and logos. It provides links to an analyzing ads assignment with rubric, a demographics...
Georgia Department of Education
Ga Virtual Learning: Contemporary Literature: Rhetorical Landscape
This is an introduction to a unit on the use of rhetoric in speaking or writing to persuade an audience to the desired way of thinking or action. If focuses on rhetorical techniques and the three audience appeals: ethos, pathos, and logos.
Other
How to Analyze a Speech
An interesting approach to how to analyze a speech. Presents a rhetorical pentangle as well as a rhetorical triangle, where each of the vertices represents an item to analyze. There is also an outline of the different areas to examine in...
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