Curated OER
Marketing Techniques
Students explore, analyze and study the key elements of the marketing mix and the significance of the promotional mix. They investigate and explain the importance of communication to Vodafone and the use of David Beckham to sponsor its...
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The Four P's of Marketing
Pupils explore how product, price, place and promotion play key roles in the marketing mix.
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Create and Market Your Product
Students work in groups of four to create and market a product. They choose or create a product which fits snuggly in the box given at the beginning of class. Students are told that the product must not be an article of clothing, shoes...
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Group Presentation Project
Students teach class by creating a presentation and activity for a section of the chapter on Marketing Plans and Market Segmentation. They work cooperatively in groups on different sections of the textbook chapter and use PowerPoint to...
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Group Advertising Project Using iMovie
Students, while working in groups, pick a product or service from one company to invest in for the Newsday Stock Market Game. They develop an advertisement for the product or service utilizing the iMovie program on the computers.
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Diaper Inquiry
Fifth graders carefully examine and investigate the products contained in a diaper. They particularly analyze the crystal sodium polyacrylate, a product developed for use in astronaut diapers. They follow the scientific method, forming...
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Country Economic Organization
Eighth graders research the economic systems and organization of another country. They prepare a PowerPoint presentation for the class showcasing their findings.