Curated OER
Nutrition and the Media: Cereal Box Consumerism
How many treats do you buy each week? Learners investigate diets and how the media tricks consumers into purchasing unhealthy snacks. They will investigate the designs and logos affiliated with cereal boxes and identify specific phrases...
Curated OER
Marketing a Child Care Service
Young scholars explore the concepts of marketing (product, promotion, price, place) through the process of promoting themselves as child care providers. They explain the four P's of Marketing and how they are used in business and in...
Curated OER
Product Portfolio Analysis
Young scholars apply their knowledge and understanding of the product life cycle and the Boston Matrix to a particular product. They explain the development process of products and to dispel the notion that products just appear.
Carnegie Mellon University
International Perspectives to Climate Change 2
A couple PowerPoint presentations are used to stimulate discussion about the perspectives of different countries on the issue of energy consumption. Afterward, they play a game in which each team is assigned a country, considers its...
Curated OER
Oil Market Basics
Students explore the global oil market through a web-quest. In this oil market lesson, students conduct a web-quest to gather information related to the global oil market then design and make a mural.
Teach Engineering
Package Those Foods!
Designing the right package — it's more than a pretty picture. Challenge small groups to design a food package. They must consider the type of food they are packaging and the package's ability to control the physical and chemical changes...
Curated OER
FACS:If I Were a Designer (Mktg)
Students create their own design clothing company, incorporating the 4 Ps of marketing. They use imagination, art, and creative skills to develop each component of the packet. Students are explained the four Ps of Marketing (product,...
Curated OER
The Marketing Mix
Students examine the seven P's in marketing. They discover the need to blend different elements to make marketing successful. They place significance on elements for different products and services.
Curated OER
Marketing in the Travel and Tourism Industry
Learners identify vocabulary used in the marketing industry. They use the internet to find marketing resources and discover how companies develop their marketing strategy. They practice using the techniques as well.
Curated OER
Market Research Methods in Travel and Tourism
Young scholars examine the need for market research. In this tourism lesson, students use new vocabulary and research more about a tourism organization. They develop market research action to an organization.
Curated OER
Container Design
Students observe packaged products on display. Teacher encourages discussions related to design, line, color, subject and elements related to the "American Dream", such as money, love, happiness, employment, and environment. Student...
Curated OER
Calling All Teens: Exploring Product Designs and Marketing Strategies Geared Towards Teenagers
Students consider the marketing of cellphones to teenagers as a springboard to designing products and related marketing strategies aimed at specific segments of the teen market.
Curated OER
DTP: Redesigning a Product Package
Young scholars design packaging and labeling for a product so that it appeals to a specific audience. The use a cardboard box that was designed for one purpose and redesign it to meet the new criteria including a catchy name to go with...
Education World
Monster Mash
Students brainstorm ideas for an original product with the same name, "Monster Mash" and find a unique way to market their invention. They create a prototype of the package in which their product could be sold and focus on marketing...
Curated OER
To Market to Market
Fourth graders research a product and participate in an integrated simulation of a free market economy where students will create, buy and sell a good or service. In completing this activity, 4th graders understand the concepts and...
Curated OER
Entrepreneurship - Product Marketing
Students demonstrate critical thinking skill when creating and producing a salable product. They exhibit appropriate presentation and listening skills. They communicate effectively through written language.
Curated OER
Entrepreneurship - Product Creation
Students demonstrate critical thinking skills when creating and producing a salable product. They exhibit appropriate presentation and listening skills. They communicate effectively through written language.
Curated OER
Travel By Design Brochure Creation
Twelfth graders create a travel brochure using computer software and the Internet. In this foreign country lesson, 12th graders create a travel brochure as a marketing tool in order to attract potential clients and guests to their...
Curated OER
EGG-cellent POLYMER PACKAGING DESIGN
Students investigate the concept of a polymer using an experimental design of protecting an egg in a bookbag. They test the properties of polymers and form an educated solution to the proposed problem. Then they describe the steps used...
Curated OER
Food Packaging
Students identify the functions of packaging food and how the designs work. In this food packaging lesson students identify the changes that occur in different types of materials.
Curated OER
The National Economy - Measures and Models
Students review economic goals and evaluate progress in achieving those goals. They focus on equity, efficiency, economic freedom and growth. They provide and example of a production decision for the economy as a whole.
Curated OER
Fish Tanks: Volume and Surface Area
Given a very realistic challenge, your young geometers design residential fish tanks in rectangular and triangular prism shapes. They compute the volume of water each will hold. They also determine the size of plastic covers for each...
Radford University
The Next Big Thing
Make sure the next product is a hit. An engaging task has scholars design an item to sell at a sports event and then conduct a marketing survey. They decide whether to use random sampling, stratified sampling, or cluster sampling, and...
Texas Education Agency (TEA)
Analyzing the Sales Process
Make the sale! Using the informational resource, scholars learn how to analyze the sales process to maximize profits. They design a poster depicting Maslow's Hierarchy of Needs, and then combine forces to create a PowerPoint presentation...