Take Two

Commercial breaks are for more than refilling snacks! Pupils work on reading comprehension advertisement skills and analyze a variety of television commercials. They take part in discussion about the purpose of the commercial, the products it advertises, the feelings it arouses, and its intended audience. In week two, budding marketers even make their own commercials.

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CCSS: Designed
Instructional Ideas
  • Assign scholars to keep a record of the different types of commercials within a given amount of television time
  • Research the amount of money companies spend on commercials
Classroom Considerations
  • Requires 10-15 recorded commercials
  • Suggests splitting students into groups
  • Includes discussion questions 
  • Lists related resource websites 
  • No answers or predicted responses