Evaluating Ads

This Evaluating Ads handout & reference also includes:

What makes a commercial memorable? Is it the same qualities that make it effective? Young consumers analyze the messages in different advertisements, focusing on persuasive techniques, production details, and positive and negative effects of each ad.

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CCSS: Adaptable
Instructional Ideas
  • Prompt individuals to watch a highly-watched program at home, and to note each commercial they see in order to analyze the most and least effective ones
  • Bring in example advertisements to practice skills before the lesson
  • Use the writing prompt as a final project or assessment in a persuasive writing unit, or when focusing on rhetorical techniques
  • Encourage your class to brainstorm additional topics for the final writing assignment based on their interests and topics they have found in their research
Classroom Considerations
  • Provide more scaffolding or steps for younger learners between the two activities
  • Part of a larger unit on media literacy, but effective as an independent assignment as well
  • This resource is only available on an unencrypted HTTP website. It should be fine for general use, but don’t use it to share any personally identifiable information
  • Perfect for a unit on ethos, pathos, and logos
  • Encourages consumer awareness, critical thinking, research synthesis, and persuasive writing skills
  • None