Curated OER
Cause Célèbre
In this exercise, learners identify characters from an "Archie" comic and discuss the relevance of "Archie" to today's youth. They create public service advertisements featuring celebrities to address common concerns among teenagers in...
California Department of Education
What’s the Market for My Labor?
Is it easy to find a job I'll love? Show scholars the importance of understanding the labor market with part three in a five-part series of career and college readiness lesson plans. After learning important vocabulary, learners track...
Curated OER
Marketing Research Projects
Young scholars research customer service offerings of a particular business and present their conclusions to the class using PowerPoint and additional visual aids. The guidelines for this lesson can be found through the National DECA.
Curated OER
Market Research
Pupils examine the difference between primary and secondary market research. They discover the limitations on marketing strategies. They explain the importance of having more research done before marketing decisions are made.
Curated OER
Market Research Methods in Travel and Tourism
Learners examine the need for market research. In this tourism instructional activity, students use new vocabulary and research more about a tourism organization. They develop market research action to an organization.
Federal Reserve Bank
What Do Financial Market Indicators Tell Us?
Explain the four categories of financial indicators (commodity prices, stock indexes, interest rates, and yield spreads), and help your class members understand how changes in this data can affect decisions regarding consumer spending,...
Curated OER
Imagining Apple Without Steve Jobs
Who was Steve Jobs and what has he contributed to American culture and technology? Kids ask themselves these questions as they read a New York Times article about Apple and Mr. Jobs. There are seven comprehension questions for learners...
Curated OER
Market Research
Students examine the difference between primary and secondary market research, and the limitations of market research in developing marketing strategies. They list specific examples of products and services linked to television advertising.
Kenan Fellows
Ready, Set, Save on Solar Energy Technology!
Does your class have a bright future in the solar energy industry? Science scholars take an in-depth look at what's new in solar technology. After completing research into the solar industry, participants create and market a product in...
National Research Center for Career and Technical Education
Break-Even Point
How do companies determine the prices of their products? Marketing maestros discover the concepts of cost and break-even point through discussion, independent practice, and a collaborative assessment. The career and technology-oriented...
Curated OER
Market Power, Competition and Regulation- Lesson Plan: 4 x 1 hour lessons
Students research business regulations, design and deliver a presentation that addresses the issues arising when companies act in anti-competitive manners.
Curated OER
Lesson Plan: The Net Neutrality Debate
Should Internet users who send data-heavy content pay higher fees than those who are involved in activities, like sending an email, that have less content? This question is at the heart of the Net Neutrality debate. After watching a PBS...
Curated OER
Creating and Marketing a Commercial
Students create a marketing video to sell school products.
Scholastic
The Rise of Railroads: Illinois
Railways not only cross the US, but they are also intertwined with the history of America. Using a timeline format, individuals explore the connections between major events in American history—such as the Civil War—and the rise of the...
California Department of Education
What’s the Market for My Labor?
A activity showcases how knowing about Labor Market Information (LMI) supports searching for future job opportunities. Following a review of the concept and other vocabulary terms, scholars research occupations and answer questions on a...
Curated OER
From Data to Drinks - My Marketing Plan
Students research and discuss how Canada's aging population affects advertising. They record information from the 2001 census and create a marketing plan to sell a soft drink.
Curated OER
Stock Market Game
Fourth graders are introduced to how the stock market operates. In groups, they practice reading and analyzing the Standard and Poor's 500 index. They participate in a simulation of buying and selling stocks on the market trying to...
Curated OER
Analyzing Advertising
Some ads really make products look great, and even better than they really are! Kids get into small groups to research and compare marketing used by various cell phone companies. They analyze advertisements, carrier options, and cell...
Federal Reserve Bank
Once Upon a Dime: High School Lesson Plan
Who knew that fairy tales and economics go hand-in-hand? Pupils complete a host of handouts, using everything from graphic organizers to short answer questions to reinforce concepts. They also complete a project that builds on everything...
Curated OER
Do I Have What it Takes to be an Entrepreneur - and is My Community Ready?
Discover the attributes of entrepreneurs and define what entrepreneurship is while examining data based on local businesses. Learners determine whether their community is supportive of entrepreneurs as they research economic development...
Curated OER
Identifying potential target markets
Learners analyze data. For this secondary mathematics lesson, students identify the demographic, geographic, and socio-economic characteristics of potential target markets for planned goods and services. Learners identify and compare...
We are Teachers
What Goes Up Must Come Down
From understanding stock market performance and return on investment to identifying the costs and benefits of credit and avoiding debt problems, this is an absolute must-have resource for financial planning and literacy.
Curated OER
Jones Soda Project - Photography as a Vehicle (For Marketing)
Students create a marketing campaign using digital photographs. In this digital marketing lesson, students perform online research to determine the attitude that a soda company is attempting to portray with its marketing. They take...
Curated OER
Creating & Marketing a Commercial
Students explain the four P's of Marketing (product, pricing, promotion, and place) and how they are used in business and in society. They produce the remake of an old audio and visual commercial activity as a marketing activity.