National Council for the Social Studies
Analyzing a Product or Political Advertisement
How do advertisements evoke specific thoughts and feelings? Class members find out through the exploration of the Internet, videos, television, magazines, radio, and posters. Learners investigate commercial advertisements, political...
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Baking Bread
Reading and following recipes is a wonderful way to encourage the comprehension of procedural text. Here is a fabulous bread recipe that includes links to sites that show how bread is made in the commercial bread industry.
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Midwest Region Commercials
Third graders research their assigned state using a variety of resources including a website, books, and travel brochures. They complete questions on a worksheet to use when writing a commercial for the state. They film the commercial...
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Classifying Commercial Marine Species
Students investigate taxonomy. They explore some of the commercial marine species caught in Magdalena Bay and develop a classification system for presented animals.
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Money, Commercial Banking, and Interest
Stdents explore the operation of the commercial banking system and the mechanics of money creation through the lending process. They investigate various interest rates to develop the relationship between interest rates and risk and...
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Commercial Applications
Students identify the different types of artists needed to produce television commercials and the kinds of work they do in this Arts lesson for the high school classroom. The lesson is cross-curricular in nature and includes an example...
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Fritsch - Student-Led Lesson: Vacation Commercials (I-TESL-J)The Internet TESL Journal
Students research, plan and present a commercial for a vacation spot of their choice.
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Marketing to Teens: Introduction
An introductory lesson plan shows learners how pervasive and influential advertising is in our culture; particularly, how teenagers are actively targeted by advertisers. As teenagers, your students already have all the information they...
Read Write Think
Persuasive Techniques in Advertising
Ever wonder if that miracle product in the commercial is really a miracle? Chances are, the only miraculous part is how many people the advertisers are able to convince to buy it! Class members look over short descriptions of techniques...
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Writing a Commercial
Students create a product and write a commercial to sell the product. They discuss the differences between ads for television and radio and ads for print. They discuss the persuasion techniques used by ad writers.
Chymist
Plop, Plop, Fizz, Fizz
One of the most recognizable commercial melodies was written in 1977, and led to gastronomical relief around the world. Scholars use Alka Seltzer tablets to measure reactants and calculate the chemical equation for the reaction of NaHCO3...
101 Questions
Candle Eyes
Candlelight is in the eye of the distant beholder. Scholars first watch a video clip of a commercial claiming that the human eye can see candlelight from 10 miles away. They use this information to calculate how far we can see...
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Bias, Prejudice and Propaganda
Twelfth graders examine bias, prejudeice, and propaganda in reading selections. They view commercials and print ads, discuss how the advertisers are trying to convince them of something, and keep a commercial journal.
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Propaganda Techniques
Students identify five propaganda techniques used in advertisements, then write their own ads using propaganda techniques that influence others to buy their products. They videotape their commercials, and write about recognizing propaganda.
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What Is the Influence?
Students investigate propaganda techniques. In this media awareness lesson plan, students watch instructor-selected commercial clips and use the provided propaganda handouts to identify the propaganda techniques used in each of them.
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Are We under the Influence? A Second Look
Learners explore propaganda techniques. In this media awareness instructional activity, students watch instructor-selected commercial clips and identify the propaganda techniques used in each of them using the provided propaganda handouts.
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Number Properties-Know'em, Like'em, Use'em
Ninth graders explore mathematical properties through the use of an advertising jingle. They produce a commercial that is digitized and presented to the class. Students write a jingle that simplifies each property and helps classmates...
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Fr ie n d s h ip, Self-esteem
Students brainstorm examples of activities that show friendship and illustrate them and explain below each picture what is happening. They hear a poem about friendship, watch a commercial about it, write a book about it and now they are...
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Are We under the Influence? A First Look
Students explore propaganda techniques. In this media awareness activity, students watch instructor-selected commercial clips and identify the propaganda techniques used in each of them using the provided propaganda handouts.
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Script Reading
Students investigate propaganda techniques. In this media awareness lesson, students watch drug commercial clips and identify the purpose of pacing in advertising.
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South America Commercials
Students create commercials that promote travel to South American countries in this middle-level lesson for the Social Studies classroom. The lesson suggests using educational software including MS Word, MS Powerpoint, and MS Publisher.
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Creating a Television Commercial
Fifth graders discuss commercials they remember seeing, and reasons they remember them. They write and perform their own television commercials designed to "sell" a compound machine.
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Manifest Destiny and the Commercial Conquest of the United States
Students examine the role of commerce in the United States to help fulfill Manifest Destiny. They write commercials that could have been used by the Mexicans or Americans during the Mexican War.
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My Commercial
Students analyze television commercials. They listen to audio tapes and view video tapes to answer questions about the content. They answer questions related to the products, images, characteristics, and presentation. They rewrite the...
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