Curated OER
The Branding of America (And Your State)
Students investigate about the origins of some major U.S. brands. They explore local products that stimulate the economy. Students create a map showing where those products originate. Students discover the products that their local area...
Media Smarts
Kids, Alcohol and Advertising - Understanding Brands
Learners explore the importance of branding for developing customer loyalty and recognition of products.
Institute for Humane Education
I've Been Branded!
How many pairs of Nikes® or Apple® products are in the average American home? What makes someone buy one particular type of laundry detergent over another? Scholars grapple with these questions as they develop a list of brands they use...
Curated OER
Marketing to Teens: Gotta Have It! Designer & Brand Names
Advertisers want us to believe we would be accepted if we wore the right clothes or owned the right stuff. This assumption forms the heart of an exploration of the impact of advertising on teenagers. A safe classroom environment would...
The New York Times
Super Brand
Children can recognize popular brands from an early age, but these images symbolize much more than what they advertise. Take a journey through the design of a logo with a instructional activity that focuses on the history and ubiquity of...
Curated OER
The Brand New Kid
Second graders explore cultural differences through reading. For this culture lesson, 2nd graders read the book The Brand New Kid by Katie Couric. Students discuss scenes from the book and how the character feels. Student get with a...
Curated OER
Generic vs. Brand Name
Students compare and contrast generic and brand name products and the costs of producing each. They explore the "Bargain Basement" section of the ING website, participate in a soda taste test, and tally the results of the taste test on a...
Curated OER
Branding and Brand Names
To examine advertising and expressing opinions, learners create an original brand or product. They rank their favorite brands and discuss what they like or do not like about the brands, following a brand name investigation. This...
Curated OER
Debate over Branding
The advantages and disadvantages of cattle branding are discussed. The class breaks into two groups to further consider each viewpoint. The lesson plan says that the class will read an article about the ongoing debate, but this article...
Curated OER
What's Your Brand?
Students explore the history of branding livestock and discover it began as early as 2000 BC. They discuss reasons for branding and then design their own brand from pipe cleaners. Students dip their brand into paint and print it on...
Curated OER
Branding and Marketing Religion
Students explore religious worship. In this marketing religion instructional activity, students examine their own religious beliefs and practices as they investigate religious outreach practices.
Workforce Solutions
Evaluating Your Brand
After completing an evaluation worksheet that asks learners to rate their skills honestly, individuals create an action plan that includes specific steps to improve in these areas.
Curated OER
Making a Brand for Ourselves the "Cowboy" Way
Students define cowboys and learn about their roles on rangelands. For this rangeland lesson, students define cowboys and cowgirls and complete a KWL chart. Students read Cattle Kids and Til the Cows Come Home. Students visit the Diamond...
Media Smarts
Kids, Alcohol and Advertising - Interpreting Media Messages
Young scholars investigate the importance of branding and messaging, especially as they relate to party products like alcohol.
Curated OER
Brain Brands
Students explore the advent of neuromarketing as a means to assess the effects of certain brands on the brain activity of prospective buyers. They design their own experiments that test the power of certain brands on a sample population.
Texas Education Agency (TEA)
Demonstrating Identification Techniques for Beef Cattle
Welcome to the ranch. First, pupils learn about the history of cattle branding with an informative PowerPoint and class discussion. Then, individuals develop a unique brand and practice branding their own paper cattle.
Curated OER
Branding Circles, Squares, Rectangles, Triangles
Compare and classify 2-D shapes! Kindergarteners inspect the attributes of plane shapes and examine shapes in everyday life. They label the circles, squares, rectangles, and triangles they find. This is the website where you can find the...
Curated OER
Apple Now World’s Most Valuable Brand
Students read an article about Apple overtaking Google as the most valuable brand in the world and complete several activities regarding the topic. For this ESL lesson, students explore brand names as they pertain to products people...
Beyond Benign
Lucky Brand Genes: Chromosome Cookies
Mutations are not just deformed creatures we see in movies—they happen every day! Scholars study the different types of genetic mutations in the 12th installment of a series of 18 lessons. A creative activity uses candy and other food...
Beyond Benign
Lucky Brand Genes: Genetic Traits
Explore single-gene traits in humans. After viewing a video introducing genetic vocabulary, individuals identify their phenotype and possible genotypes of specific traits. They consider both dominant and recessive traits. This is the...
Curated OER
Cattle Drive
Students explore cattle drives. In this United States history and letter writing lesson, students write a letter to their family predicting possible problems that were encountered by participants in cattle drives. Students design brands,...
Curated OER
What Is in the Water?
Young scholars compare bottled water qualities to water found naturally in a pond habitat. They research their state's laws/regulations in regard to bottled water and study the advertising, cost, and quality of brands of bottled water....
Curated OER
Real-World Projects: Challenges from the Polymer Industry
Two scenarios are presented for chemistry detectives to decipher. Both require the use of an infrared spectrometer and focus on the examination of polymer materials. In the first, lumps in polyethylene bottles are analyzed. In the...
PBS
Stories of Painkiller Addiction: Learning About Opioids
Feeling high is not the only side effect of abusing prescription opioids. Middle and high schoolers learn more about specific painkillers, including Fentanyl, Oxycodone, and Clonazepam, as well as their common brand names and extensive...
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