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Accounting/ Marketing Cookies
Second graders become involved in the advertisement, marketing, and development of their own cookie business. Students must choose a job for the preparation and baking of the cookies. Students also manage the profits and advertisement of...
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Classified Advertisements: Target Language Practice
Foreign language learners decipher the meanings of classified ads in the target language. They investigate a large collage created by the teacher of foreign language advertisements and discuss the content with classmates. Then they...
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Sports Personalities in Advertising
During a series of four activities, class members examine and deconstruct advertising that features famous athletes. They determine target audiences, analyze ads, explore "emotional climate," and role play a meeting between a sports...
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Marketing to Teens: Gotta Have It! Designer & Brand Names
Advertisers want us to believe we would be accepted if we wore the right clothes or owned the right stuff. This assumption forms the heart of an exploration of the impact of advertising on teenagers. A safe classroom environment would...
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How Does Advertising Affect You?
Students understand what advertisements are trying to do and how they do it
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Truth in Advertising: When to Ask Questions
Pupils view different commercials and ad campaigns that present opposing notions of "truth." Students use these commercials to evaluate what makes an effective public service announcement (PSA) or advertisement, then choose a national or...
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Values and Images Reflected in TV Commercials
Students view commercials from American and Latin American cultures and discuss the values and selling strategies used in each commercial.
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Trick or Treat for Unicef
Creative thinkers develope advertisements. They work in groups to create an advertisement featuring the importance of contributing to UNICEF. They research, learn about point of view, and present final projects to the class.
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Honesty in Writing
Help your class construct an honest and clear writing piece. They explore tactics in advertising and identify deceptive language. They then write a statement about a community issue using honest language.
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Persuasive Writing - Advertisements
This compelling presentation shows pupils how to write sentences that will persuade. Word choice and tone are the two focuses. Many fine tips are given, such as: sentences focus on the positive and ignore the negative, and they use...
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Eng 312: Final Exam
When paired with other powerpoints by Don L.F. Nilsen, this final exam covers topics addressed throughout previous lectures (slide 14 specifies which lectures should be reviewed). Teachers could use this presentation to craft their own...
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Do You Really Need It?
A large part of understanding personal finance and economics is grasping the concept of wants and needs. This presentation provides students with basic yet effective definitions of wants, needs, and how they effect advertisements and...
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Advertisements
After a discussion on advertisement and observing different ads, students will work in small groups to create an advertisement for a lemonade stand. Students will learn the importants of knowing the target audience, product, and catchy...
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It's in the Label - The Food Label
Students examine the fat content in their diet and how advertising affects their eating habits. In this nutrition and advertising lesson, students analyze pizza and how to make it healthier. Students recognize the importance of...
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Psychographics
This advertising PowerPoint displays the Values and Lifestyle program of target audiences. It lists the attributes of each audience group such as: Survivors, Sustainers, Belongers, Emulators, I-Am-Me, Experiential, Societally Conscious,...
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Media Awareness: the Basics of Advertising
Students explore marketing techniques. In this media awareness lesson plan, students watch instructor-selected advertising and identify the marketing techniques used in each of them. Students then create advertisements for products.
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The Apprentice: A Study of Business and Technical Writing
Students explore business practices by creating a portfolio in class. In this business writing lesson, students identify the causes for a businesses success and failure before deciding on a business they would like to create. Students...
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Talking about Advertising
Middle schoolers examine tools and techniques of advertising. In this advertising lesson, students view ads, disvuss common terms used, and analyze techniques. Middle schoolers are presented with situations and must design and...
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Cool Commercials Critique
Students investigate advertising by critiquing commercials in class. In this media activity, students view several commercials on their computers while completing a worksheet which helps them critique the ads. Students define several...
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Creating a Commercial
Students investigate the world of advertising and video production by creating their own commercial. In this advertising lesson, students discuss a fictitious product which they create an advertising campaign for. Students create a...
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"Let's Make Some Money"
Students complete a project about economics, supply, and advertising. In this advertising instructional activity, students discuss how money is made, entrepreneurs, and advertising. They make their own business with toys to sell to...
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Purpose of Advertising
Students recognize nonverbal cues in advertisements. In this advertising lesson, students navigate a website with history of advertisements. Students collect sample advertisements. Students plan and perform or present their original...
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Ad Awareness
Students review advertisements. In this advertising lesson, students define advertising and determine the main reason ads are created. Students define what it means to be a consumer and advertiser. Students are divided into groups and...
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Advertisements and Commercials
Students analyze advertisements. In this advertising lesson, students share their favorite print advertisements and commercials and explain why they like them. Students view more print or television advertisements aimed at children and...