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Lesson Plan
Media Smarts

Gender Messages in Alcohol Advertising

For Teachers 7th - 10th
Make your students critical consumers of media, and foster an awareness of how culture is reflected and shaped by media. This resource covers how alcohol advertising presents and promotes gender stereotypes. After a discussion on...
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Lesson Plan
Media Smarts

Tobacco Labels

For Teachers 6th - 9th
Adolescents compare and assess the efficacy of tobacco product health warning labels from around the world. In groups, they invent warnings and create labels that would be effective for teens and children. Discussion covers advertising...
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Lesson Plan
Curated OER

Marketing to Teens: Introduction

For Teachers 7th - 12th
An introductory lesson shows learners how pervasive and influential advertising is in our culture; particularly, how teenagers are actively targeted by advertisers. As teenagers, your learners already have all the information they need...
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Lesson Plan
Curated OER

Tobacco: Promotion Tactics and the Law

For Teachers 7th - 10th
Youths aged 13 & 14 are most likely to notice and remember in-store tobacco promotions. Class members dissect tobacco advertising tactics and learn about relevant legislation by participating in guided discussion. Assessing...
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Lesson Plan
Curated OER

The Function of Music

For Teachers 9th - 12th
Explore concepts of audience, purpose and symbols in this lesson from Media Smarts that asks high schoolers to consider all the functions of music. Through a series of discussions and activities, your class will brainstorm possible...
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Lesson Plan
Media Smarts

Marketing to Teens: Gender Roles in Advertising

For Teachers 7th - 12th
Young learners explore gender roles in advertising by taking an ad campaign they have seen which is specifically directed to one gender, and redesigning the campaign to target the opposite gender. After leading a guided discussion about...
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Lesson Plan
Media Smarts

Television Broadcast Ratings

For Teachers 7th - 10th
Explore the relationships between programming, advertising, and the ensuing rating wars. Help develop the media smarts of your pupils through this examination of advertisers for popular shows. Although the included Sweep Chart features...
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Lesson Plan
Media Smarts

Marketing to Teens: Talking Back

For Teachers 8th - 12th
Teach your class to talk back in a constructive and respectful way. This focuses in particular on talking back to the media and to advertisers when they have concerns. Learners participate in a brainstorm and then compose letters or...
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Lesson Plan
Curated OER

Persuasive Techniques in Advertising and Make Your Own Advertisement

For Teachers 7th - 10th
Are you looking for a collaborative and fun way to teach persuasion? This could be a great resource for you! After reviewing advertising techniques and searching for examples of propaganda, have your class create and present their own...
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Lesson Plan
Curated OER

The Persuaders

For Teachers 9th - 12th
Have your upper graders watch the documentary, "The Persuaders" as they explore how advertisers try to gain potential customers. The video is followed by a discussion and close examination of new marketing trends and strategies.
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Lesson Plan
Curated OER

Advertising sales

For Teachers 9th - 12th
Students examine how advertising is an important community service; explaining that both businesses and customers benefit and that designing and selling ads requires professional knowledge and personal preparation.
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Lesson Plan
Curated OER

Build It With Lincoln Logs!

For Teachers 3rd - 5th
Young scholars use primary sources to analyze advertisements, prices, and styles of Lincoln Logs from Carson Pirie Scott catalogs from 1952 to 1960. Students then compare modern-day toy to Lincoln Logs of the 1950s by analyzing...
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Lesson Plan
Curated OER

The World's Fair of 1893: A Tribute to Agriculture and Advertising

For Teachers 6th - 12th
Students identify connections between agriculture, advertising, and mail order catalogues during 1890s as expressed at World's Fair of 1893. Students interpret photographic exhibit and discuss how reactions of rural fair visitors...
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Lesson Plan
3C Skills Collaborative

Skill Twenty: Sell Successfully

For Teachers 9th - Higher Ed
"Selling is important in all professions because it involves synthesizing information and persuading people." Rather than using this as a instructional activity on how to sell a product, this resource might best be used as an inquiry...
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Lesson Plan
Curated OER

Eating Under the Rainbow

For Teachers 1st - 3rd
Students investigate the lure of snack-food advertisements to explain how snacks can fit into a healthy diet.
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Worksheet
Curated OER

Ad Hangover?

For Students 7th - 12th
In this advertising and marketing worksheet, students read an article regarding alcohol marketing and then respond to 8 short answer questions.
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Lesson Plan
Curated OER

The Price of Happiness: On Advertising, Image, and Self Esteem

For Teachers 9th - 12th
Are your high schoolers aware of the effect advertising can have on their self-image, self-esteem, and happiness? This lesson from the Media Awareness Network is aimed at increasing that awareness and mitigating any negative effects it...
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Lesson Plan
Curated OER

Community Gardens and Propaganda Posters

For Teachers 6th - 8th
Middle schoolers research community gardens. For this community garden lesson, students discover the history of community gardens and assess the benefits of locally grown food. Middle schoolers create propaganda posters aimed at inviting...
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Lesson Plan
Curated OER

Behind the Faces

For Teachers 1st - 12th
Students explore and respond to the work of Marcel Duchamp. After exploring Duchamp's reworking of the Mona Lisa, they discuss how images can be changed. Using a photograph students rework their image in the style of Duchamp.
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Lesson Plan
Curated OER

Do You Know What You're Really Getting In Your Pet Food?

For Teachers 5th
Fifth graders examine advertising on wrappers and determine how it makes them feel about the product. They determine through a discussion the kinds of advertising/marketing techniques used to attract them to a product.
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Lesson Plan
Curated OER

Branding and Brand Names

For Teachers 9th - 12th
To examine advertising and expressing opinions, learners create an original brand or product. They rank their favorite brands and discuss what they like or do not like about the brands, following a brand name investigation. This...
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Lesson Plan
Curated OER

Adjectives, Adverbs and Advertising

For Teachers 4th - 7th
Students identify adjectives and adverbs and be able to use them correctly in a Christmas-related creative writing project. They work in pairs to cut out ads from a magazine to classify them as adjectives and adverbs.
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Lesson Plan
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Curated OER

Critical Consumerism

For Teachers 11th - Higher Ed
What are ads really selling? High schoolers examine persuasive techniques used by print and television advertisements. They generate a list of persuasive techniques they're familiar with, and review other types argumentation and...
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Lesson Plan
Curated OER

Writing a Television Advertisement

For Teachers 4th - 9th
Pupils choose their favorite television show, craft and illustrate an advertisement for this show, and then write a short paragraph about why the show appeals to them. No provisions are made for children with limited or no viewing...