VH1
Lesson 3: Marketing of Pop Music
Pop music and marketing are thrown into the mix to make a fun and engaging lesson. Learners listen to several pop songs and discuss the differences in musical style. They then get into groups and work together to decide how they are...
PricewaterhouseCoopers
The Stock Market
Keep or sell? Young learners simulate as buyers in the stock market while learning about the benefits and important factors to know when purchasing. The thorough resource allows for observation of case studies and provides an assessment...
Delegation of the European Union to the United States
The Single Market and Free Trade
What are the benefits of a single EU market? Class members conclude their examination of the European Union by focusing on the single market concept designed to bring down barriers, create more jobs, and increase prosperity.
Education Bureau of Hong Kong
Traditional Marketing and E-Marketing Strategies
Are e-marketing or traditional marketing promotions more effective in business? Scholars explore the topic as they discuss and debate e-commerce. To finish, they develop marketing plans to demonstrate learning.
California Department of Education
What’s the Market for My Labor?
Is it easy to find a job I'll love? Show scholars the importance of understanding the labor market with part three in a five-part series of career and college readiness lesson plans. After learning important vocabulary, learners track...
Texas Education Agency (TEA)
Investigating Careers - Careers in Marketing Strategy
The biggest balloon wins! Pupils play a balloon race game, answering questions about careers in business and marketing while blowing air into balloons. Additionally, scholars research two similar companies to study their marketing...
Curated OER
Marketing A Breakfast Cereal
Kids put their creativity to use by engaging in a marketing and business project. They employ sound marketing strategies to create, produce, and sell a new breakfast cereal. A fun project that can be modified to fit learners of any age.
Curated OER
Marketing to Teens: Parody Ads
High schoolers deconstruct advertising messages by analyzing parody ads and exploring the purpose of satire. Then they create their own parodies based on real ads discussed in class. A creative activity to extend any study of media,...
Media Smarts
Marketing to Teens: Gender Roles in Advertising
Young learners explore gender roles in advertising by taking an ad campaign they have seen which is specifically directed to one gender, and redesigning the campaign to target the opposite gender. After leading a guided discussion about...
Curated OER
The Stock Market: High School Economics
High school economists learn about the stock market in a project where they "buy" and track stocks. The author of this resource reports it is the high point of her 12th grade economics course, but no resources are attached. After viewing...
Curated OER
Marketing to Teens: Marketing Tactics
Enlighten young consumers to advertising techniques aimed specifically at their generation. Have learners answer questions about how advertisements are geared for a younger audience, then have them practice selling to other teenagers....
Curated OER
Analyzing Advertising
Some ads really make products look great, and even better than they really are! Kids get into small groups to research and compare marketing used by various cell phone companies. They analyze advertisements, carrier options, and cell...
Utah Education Network (UEN)
Marketing a Breakfast Cereal
Your class will pretend that they just got hired as marketing consultants for a cereal company. They have the task of designing, marketing, and promoting a new healthy cereal to a target population. They must take pricing, market...
Arkansas Economics
The Bead Game
What better way to learn about different economic systems than to participate in them? An engaging bead game highlights the differences between market, command, and traditional economies. In small groups, 6th graders work through three...
Media Smarts
Marketing to Teens: Alternate Ads
Did you know that Coke can teach the world to sing in perfect harmony? Learners develop an awareness of more subtle, less obvious methods advertisers use to reach consumers. Included is a list of related lessons available on the Media...
Carolina K-12
Comparing Economic Systems
How do people make decisions in a world where wants are unlimited but resources are not? How do individuals and governments utilize scarce resources (human, natural, and capital) in different economic systems? Introduce your learners to...
Learning for Justice
The Color of Law: Winners and Losers in the Job Market
The second lesson in "The Color of Law" shows how government policies supported economic inequality. Scholars read additional excerpts and respond to text-dependent questions from "The Color of Law" text, examine primary source documents...
Curated OER
Socialist and Market Economies in Tanzania
How did Tanzania transition from a socialist to a market economic system? This challenging group research project has scholars examining the change through these structural adjustment policies: trade liberalization, privatization, cost...
Radford University
The Next Big Thing
Make sure the next product is a hit. An engaging task has scholars design an item to sell at a sports event and then conduct a marketing survey. They decide whether to use random sampling, stratified sampling, or cluster sampling, and...
Carolina K-12
Supply, Demand, and Market Equilibrium
An auction simulation, PowerPoint presentation, and candy M&Ms® are the perfect tools to help your learners understand the concept of supply, demand, and diminishing marginal utility. Here you'll find a thorough lesson plan that...
Federal Reserve Bank
Market Basket SMART/ActivInspire Lesson Plan
Inflate your knowledge, not the economy! Pupils learn more about inflation with detailed worksheets and exciting activities such as role play, an interactive PowerPoint presentation, and a project in which they design a podcast on...
We are Teachers
What Goes Up Must Come Down
From understanding stock market performance and return on investment to identifying the costs and benefits of credit and avoiding debt problems, this is an absolute must-have resource for financial planning and literacy.
Curated OER
Shopping at the Market
Bring a Mexican marketplace to your classroom! Your middle schoolers will practice buying and selling items and learn more about marketplace culture. Set up booths with props beforehand, and consider adding a few products they're...
Curated OER
Hype!
Eight various activities have your learners looking at hype in the media. Advertisements for films, politics, music, and philanthropy all contribute to emotional appeals and marketing strategies trying to convince consumers to...
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