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Lesson Plan
VH1

Lesson 3: Marketing of Pop Music

For Teachers 7th - 12th
Pop music and marketing are thrown into the mix to make a fun and engaging lesson. Learners listen to several pop songs and discuss the differences in musical style. They then get into groups and work together to decide how they are...
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Lesson Plan
PricewaterhouseCoopers

The Stock Market

For Teachers 9th - 12th
Keep or sell? Young learners simulate as buyers in the stock market while learning about the benefits and important factors to know when purchasing. The thorough resource allows for observation of case studies and provides an assessment...
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Lesson Plan
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Delegation of the European Union to the United States

The Single Market and Free Trade

For Teachers 9th - 12th Standards
What are the benefits of a single EU market? Class members conclude their examination of the European Union by focusing on the single market concept designed to bring down barriers, create more jobs, and increase prosperity.
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Unit Plan
Education Bureau of Hong Kong

Traditional Marketing and E-Marketing Strategies

For Teachers 9th - 12th Standards
Are e-marketing or traditional marketing promotions more effective in business? Scholars explore the topic as they discuss and debate e-commerce. To finish, they develop marketing plans to demonstrate learning. 
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Lesson Plan
California Department of Education

What’s the Market for My Labor?

For Teachers 5th Standards
Is it easy to find a job I'll love? Show scholars the importance of understanding the labor market with part three in a five-part series of career and college readiness lesson plans. After learning important vocabulary, learners track...
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Lesson Plan
Texas Education Agency (TEA)

Investigating Careers - Careers in Marketing Strategy

For Teachers 7th - 8th
The biggest balloon wins! Pupils play a balloon race game, answering questions about careers in business and marketing while blowing air into balloons. Additionally, scholars research two similar companies to study their marketing...
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Lesson Plan
Curated OER

Marketing A Breakfast Cereal

For Teachers 7th - 12th
Kids put their creativity to use by engaging in a marketing and business project. They employ sound marketing strategies to create, produce, and sell a new breakfast cereal. A fun project that can be modified to fit learners of any age.
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Lesson Plan
Curated OER

Marketing to Teens: Parody Ads

For Teachers 8th - 11th
High schoolers deconstruct advertising messages by analyzing parody ads and exploring the purpose of satire. Then they create their own parodies based on real ads discussed in class. A creative activity to extend any study of media,...
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Lesson Plan
Media Smarts

Marketing to Teens: Gender Roles in Advertising

For Teachers 7th - 12th
Young learners explore gender roles in advertising by taking an ad campaign they have seen which is specifically directed to one gender, and redesigning the campaign to target the opposite gender. After leading a guided discussion about...
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Lesson Plan
Curated OER

The Stock Market: High School Economics

For Teachers 12th
High school economists learn about the stock market in a project where they "buy" and track stocks. The author of this resource reports it is the high point of her 12th grade economics course, but no resources are attached. After viewing...
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Lesson Plan
Curated OER

Marketing to Teens: Marketing Tactics

For Teachers 8th - 12th
Enlighten young consumers to advertising techniques aimed specifically at their generation. Have learners answer questions about how advertisements are geared for a younger audience, then have them practice selling to other teenagers....
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Lesson Plan
Curated OER

Analyzing Advertising

For Teachers 9th - 12th
Some ads really make products look great, and even better than they really are! Kids get into small groups to research and compare marketing used by various cell phone companies. They analyze advertisements, carrier options, and cell...
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Lesson Plan
Utah Education Network (UEN)

Marketing a Breakfast Cereal

For Teachers 6th - 9th
Your class will pretend that they just got hired as marketing consultants for a cereal company. They have the task of designing, marketing, and promoting a new healthy cereal to a target population. They must take pricing, market...
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Lesson Plan
Arkansas Economics

The Bead Game

For Teachers 6th Standards
What better way to learn about different economic systems than to participate in them? An engaging bead game highlights the differences between market, command, and traditional economies. In small groups, 6th graders work through three...
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Lesson Plan
Media Smarts

Marketing to Teens: Alternate Ads

For Teachers 8th - 12th
Did you know that Coke can teach the world to sing in perfect harmony? Learners develop an awareness of more subtle, less obvious methods advertisers use to reach consumers. Included is a list of related lessons available on the Media...
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Lesson Plan
Carolina K-12

Comparing Economic Systems

For Teachers 10th Standards
How do people make decisions in a world where wants are unlimited but resources are not? How do individuals and governments utilize scarce resources (human, natural, and capital) in different economic systems? Introduce your learners to...
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Lesson Plan
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Learning for Justice

The Color of Law: Winners and Losers in the Job Market

For Teachers 9th - 12th Standards
The second lesson in "The Color of Law" shows how government policies supported economic inequality. Scholars read additional excerpts and respond to text-dependent questions from "The Color of Law" text, examine primary source documents...
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Lesson Plan
Curated OER

Socialist and Market Economies in Tanzania

For Teachers 11th - Higher Ed
How did Tanzania transition from a socialist to a market economic system? This challenging group research project has scholars examining the change through these structural adjustment policies: trade liberalization, privatization, cost...
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Performance
Radford University

The Next Big Thing

For Teachers 9th - 12th Standards
Make sure the next product is a hit. An engaging task has scholars design an item to sell at a sports event and then conduct a marketing survey. They decide whether to use random sampling, stratified sampling, or cluster sampling, and...
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Lesson Plan
Carolina K-12

Supply, Demand, and Market Equilibrium

For Teachers 10th Standards
An auction simulation, PowerPoint presentation, and candy M&Ms® are the perfect tools to help your learners understand the concept of supply, demand, and diminishing marginal utility. Here you'll find a thorough lesson plan that...
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Lesson Plan
Federal Reserve Bank

Market Basket SMART/ActivInspire Lesson Plan

For Teachers 9th - 12th Standards
Inflate your knowledge, not the economy! Pupils learn more about inflation with detailed worksheets and exciting activities such as role play, an interactive PowerPoint presentation, and a project in which they design a podcast on...
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Unit Plan
We are Teachers

What Goes Up Must Come Down

For Teachers 9th - 12th Standards
From understanding stock market performance and return on investment to identifying the costs and benefits of credit and avoiding debt problems, this is an absolute must-have resource for financial planning and literacy.
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Lesson Plan
Curated OER

Shopping at the Market

For Teachers 6th - 7th
Bring a Mexican marketplace to your classroom! Your middle schoolers will practice buying and selling items and learn more about marketplace culture. Set up booths with props beforehand, and consider adding a few products they're...
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Lesson Plan
Curated OER

Hype!

For Teachers 10th - 12th
Eight various activities have your learners looking at hype in the media. Advertisements for films, politics, music, and philanthropy all contribute to emotional appeals and marketing strategies trying to convince consumers to...

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