Scholastic
Choose Your Words Wisely (Grades 9-12)
Words, words, words. The function of words in persuasive writing is the focus of a group activity that asks members to analyze how words advertisers use are designed to influence targeted audiences.
Curated OER
Organizing A Persuasive Speech
Have the class listen to a lecture on persuasive speeches. They practice outlining and detailing the components of a persuasive speech. The lecture outline also includes suggestions for researching a topic or thesis, organizing the...
Curated OER
Persuasive Speech Assignment
Practice using concrete evidence from various sources to back up an argument. The lesson emphasizes the use of support in a persuasive speech, as well as the importance of appealing to an audience's logic and emotions. You could modify...
National Council for the Social Studies
Analyzing a Product or Political Advertisement
How do advertisements evoke specific thoughts and feelings? Class members find out through the exploration of the Internet, videos, television, magazines, radio, and posters. Learners investigate commercial advertisements, political...
ReadWriteThink
Analyzing Famous Speeches as Arguments
A speaker, a message, an audience. After analyzing these elements in Queen Elizabeth's speech to the troops at Tilbury, groups analyze how other speakers use an awareness of events, and their audience to craft their arguments....
Curated OER
Techniques for Speech Delivery
Students write and deliver a short persuasive speech using the POAM method. They also incorporate one of the three persuasive appeals into a written speech. Students apply what they have learned about persuasion and speech presentation...
Scholastic
Persuasive Communication (Grades 9–12)
Before your young scholars reached your morning class to learn about persuasive writing, they probably saw dozens of examples of persuasive communication in the form of advertisements. A short, introductory lesson inspires class members...
Scholastic
Presenting Persuasively (Grades 9-12)
As a review of persuasive techniques, groups develop a one-sentence slogan designed to entice others to purchase a produce or adopt a point of view. The group then craft a storyboard for a commercial for their product.
Curated OER
Creating a Commercial
Students investigate the world of advertising and video production by creating their own commercial. In this advertising lesson, students discuss a fictitious product which they create an advertising campaign for. Students create a...
Curated OER
Emotion or Reason?
Students use persuasive devices to construct oral or written arguments. In this arguments lesson, students discuss the types of persuasive devices used in arguments and form groups to select a topic to research. Students create a...