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Activity
Scholastic

Identifying a Target Audience

For Teachers 6th - 9th Standards
How do advertisers try to speak to you? Learners review a variety of advertisements and identify how they attempt to reach a particular targeted audience, as well as consider what type of audiences they might belong to as young adults.
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Lesson Plan
Media Smarts

Marketing to Teens: Gender Roles in Advertising

For Teachers 7th - 12th
Young learners explore gender roles in advertising by taking an ad campaign they have seen which is specifically directed to one gender, and redesigning the campaign to target the opposite gender. After leading a guided discussion about...
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Lesson Plan
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Federal Trade Commission

Ad Creation

For Teachers 5th - 6th Standards
How would someone market a new cereal to space aliens? Using the third instructional activity from a four-part Admongo series on advertising, pupils learn about persuasive techniques companies use to convince consumers to purchase their...
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Lesson Plan
Curated OER

Marketing to Teens: Marketing Tactics

For Teachers 8th - 12th
Enlighten young consumers to advertising techniques aimed specifically at their generation. Have learners answer questions about how advertisements are geared for a younger audience, then have them practice selling to other teenagers....
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Lesson Plan
Media Smarts

Advertising All Around Us

For Teachers 5th - 6th Standards
Here is a set of advertising lessons, explore language, techniques, representation, and target audiences. Discuss the impact ads have on our daily lives. What do we see and how do they make us feel? Observe ads from around the world and...
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Lesson Plan
Curated OER

Ads R Us: Understanding Target Marketing

For Teachers 5th - 12th
Students build awareness of the way in which advertisers shape ads for specific audiences. They analyze the target audience intended for an advertisement and create their own targeted ads to demonstrate their understanding. They discuss...
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Lesson Plan
Curated OER

Magazine Production

For Teachers 11th - 12th
Analyze magazines as a class, looking carefully for the target audience, advertisements, and topics presented. Small groups then work as a publication team and receive a magazine that they have to "sell." Each individual has a different...
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Lesson Plan
Curated OER

We're On Display

For Teachers 11th - 12th
Learners create store displays to create an understanding of the importance of marketing in the world of business. The project is intended to be ongoing with the advertising scheme to be changed frequently.
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PPT
Curated OER

Psychographics

For Teachers 9th - Higher Ed
This advertising PowerPoint displays the Values and Lifestyle program of target audiences. It lists the attributes of each audience group such as: Survivors, Sustainers, Belongers, Emulators, I-Am-Me, Experiential, Societally Conscious,...
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Lesson Plan
Curated OER

Media Awareness: Key Concepts in Advertising

For Teachers 5th - 8th
Students examine the basic concepts of advertising.  In this media awareness lesson plan, students discuss target audience, art, and purpose in advertising to determine what makes an advertisement effective or ineffective.  Students...
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Lesson Plan
Curated OER

Tobacco: Promotion Tactics and the Law

For Teachers 7th - 10th
Youths aged 13 & 14 are most likely to notice and remember in-store tobacco promotions. Class members dissect tobacco advertising tactics and learn about relevant legislation by participating in guided discussion. Assessing...
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Website
US Surgeon General

Get the Facts on E-Cigarettes

For Students 6th - 12th Standards
Imagine these flavors: chocolate, candy, menthol. What age group do you imagine is the target audience of an advertising campaign that features a product with these flavors? Find out the facts about vaping with a resource that provides...
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Lesson Plan
Curated OER

Using Advertisements to "Read Between the Lines" Culturally

For Teachers 7th - 12th
Students study and discuss various magazine advertisements, looking for target audience, attention-getting method, cultural differences, etc.
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Lesson Plan
Curated OER

Design Your Own Cereal Box

For Teachers 6th - 9th
Students explore the ways in which media messages work and the ways in which consumers are targeted.
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Lesson Plan
Curated OER

Ad Creation from Admongo.gov

For Teachers 5th - 6th
Students explore consumerism by completing a worksheet. In this advertisement lesson, students discuss the relationship between the media and consumerism while analyzing advertisements from the Internet, magazines and T.V. Students...
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Lesson Plan
Education World

Monster Mash

For Teachers 3rd - 10th
Students brainstorm ideas for an original product with the same name, "Monster Mash" and find a unique way to market their invention. They create a prototype of the package in which their product could be sold and focus on marketing...
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Lesson Plan
Curated OER

Media Awareness: the Basics of Advertising

For Teachers 7th - 12th
Students explore marketing techniques. In this media awareness lesson, students watch instructor-selected advertising and identify the marketing techniques used in each of them. Students then create advertisements for products.
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Lesson Plan
Curated OER

Media Babies

For Teachers 6th - 12th
What is a media baby? Discuss at what age children should be exposed to electronic media. After reading an article, they identify the types of media products for infants and toddlers. Learners will predict the effects of media on the...
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Lesson Plan
Curated OER

Growing Up Online

For Teachers 9th
Ninth graders participate in an activity as a web designer.  In this technology lesson, 9th graders explore how the choices made by web designers affect how people use a site.  Students analyze effective and ineffective Web design,...
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Activity
College Board

Evaluating Sources: How Credible Are They?

For Teachers 7th Standards
How can learners evaluate research sources for authority, accuracy, and credibility? By completing readings, discussions, and graphic organizers, scholars learn how to properly evaluate sources to find credible information. Additionally,...
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Lesson Plan
Curated OER

Marketing A New Product

For Teachers 9th - 12th
Students design and draw a new product in a graphics program. Students research and create a report on how they plan to market their product. Students create a flyer, brochure or business card to be passed out at the New Product Fair.
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Lesson Plan
Curated OER

What Difference Does A Name Make?

For Teachers 9th - 12th
Students view the film The Persuaders that discuss the perspective and spin of language use for a variety of issues. They discuss the career of Frank Luntz, a man that runs focus groups to determine how to advantageously phrase issues in...
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Lesson Plan
Curated OER

Advertising – Does it Affect Our Purchasing Descisions?

For Teachers 9th - 12th
Students consider the power of advertisements. In this consumerism lesson, students dicuss advertising techniques, advertising regulations, and analyze advertisements. Students also complete and evaluate and ad count actvitiy.
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Lesson Plan
Curated OER

You Can't Sell This Thing

For Teachers 6th - 12th
Students, in teams, design and create a logo/trademark, packaging box, and poster for advertising their new product/invention. They present their new product/invention, and information about the target audience, to the class.