Federal Trade Commission
Ad Targeting and Techniques
What techniques do advertisers use to reach a target audience? Pupils discover the answer with the second of four Admongo lesson plans. Scholars learn about the most common strategies advertisers use to convince people to buy something....
Scholastic
Identifying a Target Audience
How do advertisers try to speak to you? Learners review a variety of advertisements and identify how they attempt to reach a particular targeted audience, as well as consider what type of audiences they might belong to as young adults.
Federal Trade Commission
Ad Creation
How would someone market a new cereal to space aliens? Using the third instructional activity from a four-part Admongo series on advertising, pupils learn about persuasive techniques companies use to convince consumers to purchase their...
University of North Carolina
Audience
Challenging pupils' perspectives by having them walk in the shoes of the reader. An informative resource discusses how to identify an audience and anticipate their needs before writing an upcoming argumentative essay.
Scholastic
Choose Your Words Wisely (Grades 9-12)
Words, words, words. The function of words in persuasive writing is the focus of a group activity that asks members to analyze how words advertisers use are designed to influence targeted audiences.
Curated OER
Ad Targeting and Techniques
Students explore advertising techniques. In this advertising lesson, students discuss what a target audience is. They brainstorm what products might be targeted toward them and other target audiences such as their parents. Students also...
Franklin D. Roosevelt Presidential Library & Museum
Pearl Harbor Activity #4: Who is the Audience?
Young historians use the prompts on a worksheet to analyze President Roosevelt's "Day of Infamy" speech. They identify the intended audience for the speech, the devices FDR used to persuade his audience, the responses promoted, and the...
Media Smarts
Advertising All Around Us
Here is a set of advertising lessons, explore language, techniques, representation, and target audiences. Discuss the impact ads have on our daily lives. What do we see and how do they make us feel? Observe ads from around the world and...
iCivics
Mini Lesson A: Monetization
Advertising is everywhere! Does your class know that their attention span is for sale, even when they're watching a simple news story? The second installment in a five-part series from iCivics examines the relationship between news...
Media Smarts
The Newspaper Front Page
Hot off the presses! A perfect instructional activity idea for a journalism class or even a language arts class looking to incorporate some informational texts. Young writers analyze the front pages of various newspapers to determine the...
Curated OER
PETA Pressure
Students examine what a "target audience" is and evaluate the PETA website for tactics that exploit the characteristics of their target audience. They read and discuss a handout, analyze the PETA website in small groups, and participate...
Curated OER
Abigail as Mother (Part II)
Different tones for different audiences. That's the big idea behind the second lesson in a two-part series that reveals Abigail Adams as a mother. Scholars examine letters Abigail Adams wrote to her sons, John Quincy Adams and Charles...
Curated OER
Target Audience
Young scholars explore and describe various persuasive tools used in advertisements, analyze advertisements provided by teacher, and identify target audiences. Students then work in groups to find advertisements aimed at assigned target...
Curated OER
Advertising Techniques And Target Audiences Used in Commercials
Students explain the power of advertising by researching advertising techniques, target audiences and a variety of ads. They learn and identify what advertising techniques are used: Bandwagon, Propaganda, and Testimonial.
Curated OER
Radio News
Part of a larger unit from the Media Awareness Network on media literacy, this particular lesson plan focuses on the medium of news radio. Small groups participate in discussions on their radio listening habits as well as the...
Curated OER
Newspaper Unit: Reading Lesson Plan
Work on identifying the different parts of a newspaper with your English learners. After reviewing newspaper terminology, pupils pair up and complete a scavenger hunt, looking for specific things in the newspaper and recording their...
Learning Station
Audience Appeal
In this writing worksheet, students learn that authors create books aimed at a particular audience of a certain age and interest. Learners read the names of 10 kinds of books and write the name of someone they think would enjoy it, and why.
Curated OER
Ads R Us: Understanding Target Marketing
Students build awareness of the way in which advertisers shape ads for specific audiences. They analyze the target audience intended for an advertisement and create their own targeted ads to demonstrate their understanding. They discuss...
Curated OER
Magazine Production
Analyze magazines as a class, looking carefully for the target audience, advertisements, and topics presented. Small groups then work as a publication team and receive a magazine that they have to "sell." Each individual has a different...
National Council for the Social Studies
Analyzing a Product or Political Advertisement
How do advertisements evoke specific thoughts and feelings? Class members find out through the exploration of the Internet, videos, television, magazines, radio, and posters. Learners investigate commercial advertisements, political...
University of North Carolina
Argument
What elements make up a successful argument? A helpful resource describes aspects of an argument such as the claim, evidence, counterargument, and audience. Perfect as an individual assignment for a flipped lesson or collaborative work,...
Curated OER
Beneath the News: Who's Doing What to Whom, and Who Cares?
Students investigate the differences between various forms of media (print, radio, TV, Internet). They determine the target audience for each and compare exposure around the world. They write a short story and share it with the class.
Houghton Mifflin Harcourt
That’s Amazing!: English Language Development Lessons (Theme 3)
That's Amazing! is the theme of an English language development unit created by Houghton Mifflin. Following a speak, look, move, and listen routine, scholars delve into topics; seasons, weather, animals, landforms, telling time,...
Curated OER
Psychographics
This advertising PowerPoint displays the Values and Lifestyle program of target audiences. It lists the attributes of each audience group such as: Survivors, Sustainers, Belongers, Emulators, I-Am-Me, Experiential, Societally Conscious,...
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