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Getting to Know the Candidates: Analyzing Their Campaign Ads
Students examine the role of advertising in presidential campaigns. They analyze one candidate's advertising campaign ads for elements such as major issues, positivity, negativity, facts, and opinions.
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If I Were President...
Students practice their critical thinking skills by examining current issues in the campaign. They write an essay stating what they would to do solve problems if they were president. They share their solutions with the class.
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2002 City of Newark Mayoral Campaign
Students research community issues and develop a consensus of issues they think the next mayor should address and study the candidates' positions they have chosen to track.
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The Media
Students identify various forms of media used in a political campaign and compare the different formats as vehicles for distributing political messages. They analyze the effectiveness of candidate's uses of different media.
National First Ladies' Library
Presidential Campaigning--Front Porch Style
High schoolers compare and contrast "front porch" political campaigns and modern day traveling campaigns of past presidents. Using the internet and other sources, they explore President Harding's campaign and platform. Using the internet...
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The Jessie Jackson Campaign
Students explore an African American's presidential campaign. In teams, students create a campaign for their presidential candidate. They create political ads and plan campaign strategies. Students are simulate jobs such as a campaign...
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The Media
Students explore political advertising. They discuss what informed voters should know about upcoming elections and identify the four main types of ads and view a video to identify the types of ads. Evaluating the ads, they identify...
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More Women MP's In Germany
Students investigate the coccept of promoting the campaign for more women to be involved in the community government in Turkey. They draw from prior knowledge of other women's movements to create context. Research is conducted into how...
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The Lincoln-Douglas Debates of 1858: Interactive Map Activity
Students utilize an interactive map to explore the 1858 Senate campaign in Illinois. They examine how factors such as population, transportation, and party strongholds can affect campaign strategies. Students write an essay discussing...
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A Poster is Worth a Thousand Words
High schoolers list observations of PSA posters. They provide evidence/examples of their observations through class discussion. Students explore public health posters. They investigate historical public health campaign posters.
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Campaign Hot Buttons
Learners participate in a simulation that asks them to work as staffers for a candidate running for office. They are assigned to design, administer, and analyze a simple poll on an important community issue. Students develop a position...
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Follow the Campaign Trail
Young scholars choose a candidate of interest to them to follow throughout a campaign. Using the Internet, they identify the strengths and weaknesses of their candidate and compare them to the others. They share their findings with the...
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Celebrate the Arts
Students explore the responsibilities of people working in advertising. They create a campaign to support the arts including advertisements in several different media. Length of unit depends on number of projects completed.
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Campaign 2004: Classroom Electorate
Students role play as political analysts first forecasting the electoral college vote in a presidential election and then, following the results of the actual count. They study the role of swing states, and why political participation is...
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Charlotte's Web
Students examine the story, "Charlotte's Web" in the nine lessons of this unit. As the students progress through the book, they will explore the story plot, setting, character, and the value of friendship.
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Making Headlines
Students consider their personal opinions about the news and politics, read about the public relations drive behind the 2004 presidential election, and gather information for a press release promoting either Mr. Bush or Mr. Kerry.
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Show Me the Money!
Young scholars investigate the importance of campaign finances in elections in the United States by gathering information from various Web sites about campaign finances of different Presidential hopefuls.