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Are You a Super Sign Speler or Speller?
Why is spelling important? Develop your class' spelling skills. They examine examples of homonyms, heteronyms, and creative spelling. They also photograph misspellings in the real world in order to discover the importance of spelling...
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Markets in Action
Have your class apply concepts from lectures and use from simple examples to discuss more complex problems that have been reported in the news. This is a lecture driven instructional activity with a lot of interesting information.
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Farmers Dilemma
Students investigate the "futures" market and how it affects farmers by completing a prediction activity utilizing bags of M&Ms. While completing this activity, students practice basic mathematics skills and reinforce economic terms.
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Visualizing the Aging Population
Students examine the needs for products and services for the aging. In this entrepreneur lesson, students compare and contrast the age distribution of different countries and the needs of this population.
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Talking about Advertising
Middle schoolers examine tools and techniques of advertising. In this advertising lesson, students view ads, disvuss common terms used, and analyze techniques. Middle schoolers are presented with situations and must design and...
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Pop Shop 4 - Shopkeeping
Students create a store where they sell pictures, tee shirts, and prints. In this store lesson plan, students learn about sales, marketing, and how to run a business.
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Snap! Crackle! Box!
Students develop a new cereal and design a box for it. In this art and design instructional activity, students complete a year-end cumulative activity in which the use all of their artistic skills to develop a new cereal. They use their...
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Action, Please!
Students create an advertising campaign. In this environmental education lesson, students research aluminum and aluminum can recycling. Students wrap the lesson up by writing newspaper articles, creating public service announcements, and...
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Stadium Publicity Project
Students perform the primary tasks of public relations specialists in creating a buzz about a new arena. They create an invitation inviting special guests to a grand opening party and hold a press conference announcing the opening of a...
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Travel Leisure Company Project
Students define marketing terms such as products, goods, services and ideas. They access the Internet for attractions, landmarks, and meals for an international destination. They create flyers and newsletters using DeskTop Publishing as...
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Marketing Research Projects
Young scholars research customer service offerings of a particular business and present their conclusions to the class using PowerPoint and additional visual aids. The guidelines for this lesson can be found through the National DECA.
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Market Power, Competition and Regulation- Lesson Plan: 4 x 1 hour lessons
Students research business regulations, design and deliver a presentation that addresses the issues arising when companies act in anti-competitive manners.
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Watching the Watchers
Students identify, explore, and analyze the effects of their daily exposure to advertising.
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If You Build It, They Will Come
Young scholars, in groups, develop a new sports team, design a multi-use stadium for the team, and promote a special event at the stadium.
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The "Ad" Survey-What Makes a Print Ad Convincing?
Students develop opinions from a variety of materials, recognize and analyze bias, propaganda and stereotypes, and evaluate effectiveness of print advertisements.
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From Data to Drinks - My Marketing Plan
Students research and discuss how Canada's aging population affects advertising. They record information from the 2001 census and create a marketing plan to sell a soft drink.
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Creating and Marketing a Commercial
Students create a marketing video to sell school products.
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FACS:Puppet Factory (Mktg)
Students explore marketing strategies while producing a hand-sewn puppet. They obtain information about child care and safety as well as basic hand sewing techniques.
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And Now, A Word From Our Sponsor
Students act as groups of event planners to invent large entertainment events, determine appropriate sponsorship categories for them, identify potential sponsors within those categories, and pitch their ideas to those companies.
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Sugar-Coating the Facts
Learners explore the food industry's influence on American Student nutritional habits and analyze the nutrition charts found on food packaging. They design their own warning labels for foods targeted at Students.
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Test Your Speaking And Listening Skills: A Fair Price?
In this consumer awareness worksheet, students look at a shopping list and write what is a fair price for each item and how much is the maximum they would be willing to pay. Students discuss their lists and may visit stores to see if...
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Consumer Product as in "Chocolate Milk"
Students examine different marketing techniques how to present themselves while looking for work. In this marketing lesson students create their own advertisement.
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Are We under the Influence? A First Look
Students explore propaganda techniques. In this media awareness activity, students watch instructor-selected commercial clips and identify the propaganda techniques used in each of them using the provided propaganda handouts.
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Recognizing Advertising Techniques
Students explore advertising techniques. In this media awareness lesson plan, students read articles about foods and their links to childhood obesity. Students also discuss propaganda techniques that advertisers use to sell certain foods.