PwC Financial Literacy
Evaluating Financial Information
Advertising is all around us. Sometimes those advertisements are directed at young people, so it's important for youngsters to recognize false advertising and fraud when they see it. That's what this instructional activity is all about....
VH1
Lesson 3: Marketing of Pop Music
Pop music and marketing are thrown into the mix to make a fun and engaging lesson. Learners listen to several pop songs and discuss the differences in musical style. They then get into groups and work together to decide how they are...
Curated OER
Cause Célèbre
In this exercise, learners identify characters from an "Archie" comic and discuss the relevance of "Archie" to today's youth. They create public service advertisements featuring celebrities to address common concerns among teenagers in...
Curated OER
Allowing Students to Explore Simple Physics and Marketing in English Class
Scientific method, linear measurements, friction, inertia. Imagine learning scientific vocabulary in an ELA class. Before researching and developing a presentation about simple machines, class members build a common, but decidedly...
Newseum
Photo Ethics: Diversity
With the advent of photo manipulation software, it is possible to digitally edit a photograph in a way that is virtually undetectable. The question asked of young journalists in this lesson is whether such manipulation is ethical. Groups...
Texas Education Agency (TEA)
Analyzing the Sales Process
Make the sale! Using the informational resource, scholars learn how to analyze the sales process to maximize profits. They design a poster depicting Maslow's Hierarchy of Needs, and then combine forces to create a PowerPoint presentation...
Texas Education Agency (TEA)
Advertising, Special Events and Promotion
What a bargain! Scholars learn how to increase business profits with special events and promotions. Using what they learned, pupils create a special event for their school and give an oral presentation to explain their promotional...
Texas Education Agency (TEA)
Production, Distribution, and Other Business Operations
It's all good! Using the informative resource, scholars learn about the difference between goods and services. After researching inventions that have changed lives for the better, partners work together to design a service or product...
Workforce Solutions
Egg-streme Sports
Challenge small groups to build a structure that catches a raw egg without breaking—working collaboratively and applying mathematical and engineering principles. Pretending the frame was made by a business, scholars create a marketing...
Texas Education Agency (TEA)
Investigating Careers - Careers in Marketing Strategy
The biggest balloon wins! Pupils play a balloon race game, answering questions about careers in business and marketing while blowing air into balloons. Additionally, scholars research two similar companies to study their marketing...
Nemours KidsHealth
Food Labels: Grades 9-12
Check the label! That's the big idea in a lesson about using the nutrition facts on food labels rather than advertising hype to make healthy choices about what to eat. After reading background articles and learning how to read nutrition...
C-SPAN
Big Data and Politics
Movie selection means more than entertainment. Learners consider what information Netflix gathers to understand the concept of "big data." Resource includes clips of experts talking about corporations that harvest the details of our...
Radford University
The Next Big Thing
Make sure the next product is a hit. An engaging task has scholars design an item to sell at a sports event and then conduct a marketing survey. They decide whether to use random sampling, stratified sampling, or cluster sampling, and...
Radford University
Marketing Mayhem: Advertising for Adolescents
You'll be sold on using the resource. Future consumers first conduct a sample survey on marketing strategies. They then consider how mass media influences their age groups and create presentations to display their findings.
Education Bureau of Hong Kong
Traditional Marketing and E-Marketing Strategies
Are e-marketing or traditional marketing promotions more effective in business? Scholars explore the topic as they discuss and debate e-commerce. To finish, they develop marketing plans to demonstrate learning.
Tutorials Point India Private
E-Commerce Tutorial
How does electronic commerce benefit organizations, customers, and society? Scholars read about e-commerce as it applies to modern business practices in an informative tutorial. Pupils also discover different types of business models in...
Institute for Humane Education
I've Been Branded!
How many pairs of Nikes® or Apple® products are in the average American home? What makes someone buy one particular type of laundry detergent over another? Scholars grapple with these questions as they develop a list of brands they use...
Kenan Fellows
Ready, Set, Save on Solar Energy Technology!
Does your class have a bright future in the solar energy industry? Science scholars take an in-depth look at what's new in solar technology. After completing research into the solar industry, participants create and market a product in...
Kenan Fellows
Farm to Fuel: The Alternative Fuels Industry
Need a lesson to fuel young minds? A variety of hands-on activities is sure to get your class fired up! Beginning with an introductory slideshow and culminating with group presentations, the week-long unit has something for everyone....
National Research Center for Career and Technical Education
Break-Even Point
How do companies determine the prices of their products? Marketing maestros discover the concepts of cost and break-even point through discussion, independent practice, and a collaborative assessment. The career and technology-oriented...
Indiana Department of Education
Amusement of the Future
Take your class on the ride of their lives! Physical science scholars get an in-depth look at potential and kinetic energies in an amusement park-themed unit. Students research, design, and promote their own amusement parks, complete...
California Mathematics Project
Viral Marketing
Math's gone viral—in the form of an exponential function! The activity uses an exponential function to model the growth of a marketing strategy. Learners create a table of values to observe the pattern in the numbers and then model the...
Achieve
Task: Storage Sheds
Bridge the gap between mathematics and Career Technical Education. Pupils research the cost associated with building storage sheds and analyze possible profit. They build scale models and determine if building and selling the sheds is a...
Media Smarts
Advertising All Around Us
Here is a set of advertising lessons, explore language, techniques, representation, and target audiences. Discuss the impact ads have on our daily lives. What do we see and how do they make us feel? Observe ads from around the world and...