Public Relations Teacher Resources
Find Public Relations lesson plans and worksheets
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Lesson Planet Curated
Crash Course: Media Literacy
Viewers take a Crash Course in Media Literacy. They watch 12 videos that take them through media history, the positive and negative effects of media, and regulations and policies affecting media producers. The series aims to help viewers...
Curated OER
Public Relations Administrator
Allison Aldinger is a Public Relations Administrator. Her public speaking passions lead her to study political science and law. If your students have similar interests to Aldinger, this is a great video to show them during a career unit.
PBS
Career Connections | Public Relations Specialist
Imagine promoting various products—developing ad campaigns that create the buzz needed to attract customers for these products. Such is the job of public relations specialists. Find out what is involved by viewing a short video about...
Curated OER
Worth a Thousand Words-The Photography Essay
Students act as a public relations firm representing the school district and use photography to develop positive attitudes toward all programs. They brainstormed alternative methods to use photography and selected the photographic essay.
Agency for Toxic Substances and Disease Registry
Don't Mess with Mercury (Lesson A)
Mercury is the only metal that is a liquid at room temperature. Teach your class this and many more interesting mercury facts by assigning an engaging task. A public relations activity, the exercise informs pupils of the hazards of...
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Sustainable Development
Young environmentalists use a conference format to reach consensus on ways to slow deforestation and promote sustainable development. Class members are assigned roles to play during the conference, and work on posters and a public...
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Railroad Advertising: Let's Go for a Ride!
Students examine advertising from early to mid twentieth century. In this advertising techniques instructional activity, students assess the different ways advertisers "sold" the concept of railroad travel. Students examine a...
Crash Course
Influence and Persuasion: Crash Course Media Literacy #6
Heard any good jingles lately? Chances are, you thought of several while you read this! Part of an extensive media literacy series, the video explores the world of advertising. Viewers see examples of different types of advertising,...
Curated OER
Stadium Publicity Project
Students perform the primary tasks of public relations specialists in creating a buzz about a new arena. They create an invitation inviting special guests to a grand opening party and hold a press conference announcing the opening of a...
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Advertising
Students explore the advantages/disadvantages of advertising and all it entails for the consumer. Public relations is examined in depth. In addition, media, slogans, promotion and elements of print and color are examined in detail.
Crash Course
The Dark(er) Side of Media: Crash Course Media Literacy #10
Has the media really turned to the dark side? Explore the magic of misinformation through a video from a media literacy series. Content includes wartime propaganda, political ads, and the entertainment industry.
Curated OER
Making Headlines
Students consider their personal opinions about the news and politics, read about the public relations drive behind the 2004 presidential election, and gather information for a press release promoting either Mr. Bush or Mr. Kerry.
Curated OER
The Jessie Jackson Campaign
Young scholars explore an African American's presidential campaign. In teams, students create a campaign for their presidential candidate. They create political ads and plan campaign strategies. Young scholars are simulate jobs such as a...
Media Education Lab
Propaganda in Context
"Board Game Helps Fight Real World Ebola," a video produced by Voice of America, provides the text for a guided instructional activity that asks viewers to analyze the propaganda techniques used in the video. Groups then select a example...
Mexic-Arte Museum
El Dia de los Muertos
Celebrate the traditional Mexican holiday El Dia de los Muertos! Explore the intricate history behind the traditions, compare other cultural rituals honoring the dead, and create sugar skulls. Learners read informational text on Aztec...
Social Media Toolbox
Reporting with Social Media
What does it take to create news stories that are both informative and objective? Aspiring journalists walk the line between engagement and activism with lesson 15 of a 16-part series titled The Social Media Toolbox. Grouped pupils...
Crash Course
Shaping Public Opinion: Crash Course Government and Politics #34
Have you ever wondered why you believe what you believe? Scholars research how opinions form in United States government and politics. They view the 34th video of a 50-part series to analyze and discuss the impact media, religion, and...
Syracuse University
World War II
During World War II propaganda was as important to the war effort as the soldiers in the field. Scholars consider how the government communicated messages of patriotism with propaganda by examining pieces from World War II. Then, they...
Media Education Lab
Defining Propaganda
21st century learners live in a media world. Help them develop the skills they need to be able to analyze the barrage of propaganda they face daily, with a resource that introduces them to the type of persuasive appeals found in...
Curated OER
The Right to Die - A Role Playing Activity
Learners are assigned various roles to play in simulation intended to demonstrate the difficult choices involved in keeping relative on a life support system. They research a case, prepare their roles, and present their positions to the...
US Holocaust Museum
Nazi Olympics: Berlin 1936
The Olympics are about more than sports—at times, the games are also a place of racism and prejudice! Pupils investigate the 1936 Olympics in Berlin, Germany. They analyze the meaning behind the materials included in the United States...
Media Education Lab
Propaganda Techniques
In an age of fake news, alternative facts, and biased reporting, it is more important than ever that 21st century learners develop the critical-thinking skills necessary to recognize, analyze and resist the propaganda techniques used in...
Curated OER
Networking for Nonprofits
Students investigate how important networking is to businesses and non-profit organizations. They examine fundraising options and design a flyer advertising a fundraising event.
Curated OER
Civic Engagement for Us?
Students identify the different forms of civic engagement. They identify their responsibilities at the different levels of government. They also analyze young leaders running for office.
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