{"page":"\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/resources-c03aa079.css\" /\u003e\n\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/lp_boclips_stylesheets-517835be.css\" media=\"all\" /\u003e\n\u003cdiv data-title='Pompidou pomp as Etam roasts the runway in Paris' data-url='/boclips/videos/6878f724860c8396ee54d856' data-video-url='/boclips/videos/6878f724860c8396ee54d856' id='bo_player_modal'\u003e\n\u003cdiv class='boclips-resource-page modal-dialog panel-container'\u003e\n\u003cdiv class='react-notifications-root'\u003e\u003c/div\u003e\n\u003cdiv class='rp-header'\u003e\n\u003cdiv class='rp-type'\u003e\n\u003ci aria-hidden='true' class='fai fa-regular fa-circle-play'\u003e\u003c/i\u003e\nVideo\n\u003c/div\u003e\n\u003ch1 class='rp-title' id='video-title'\u003e\nPompidou pomp as Etam roasts the runway in Paris\n\u003c/h1\u003e\n\u003cdiv class='rp-actions'\u003e\n\u003cdiv class='mr-1'\u003e\n\u003ca class=\"btn btn-success\" data-posthog-event=\"Signup: LP Signup Activity\" data-posthog-location=\"body_link_boclips\" data-remote=\"true\" href=\"/subscription/new\"\u003e\u003cspan\u003e\u003cspan\u003eGet Free Access\u003c/span\u003e\u003cspan class=\"\"\u003e for 10 Days\u003c/span\u003e\u003cspan\u003e!\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-body'\u003e\n\u003cdiv class='rp-info'\u003e\n\u003cdiv aria-label='Hide resource details' class='rp-hide-info' role='button' tabindex='0'\u003e\u0026times;\u003c/div\u003e\n\u003ci aria-label='Expand resource details' class='rp-expand-info fai fa-solid fa-up-right-and-down-left-from-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003ci aria-label='Compress resource details' class='rp-compress-info fai fa-solid fa-down-left-and-up-right-to-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003cdiv class='rp-rating'\u003e\n\u003cspan class='resource-pool'\u003e\n\u003cspan class='pool-label'\u003ePublisher:\u003c/span\u003e\n\u003cspan class='pool-name'\u003e\n\u003cspan class='text'\u003e\u003ca data-publisher-id=\"30356011\" href=\"/search?publisher_ids%5B%5D=30356011\"\u003eCurated Video\u003c/a\u003e\u003c/span\u003e\n\u003c/span\u003e\n\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-description'\u003e\n\u003cspan class='short-description'\u003eFrench lingerie brand Etam celebrated a centenary of underwear at the Pompidou Centre in Paris. The show was a spectacular success at the opening of Paris Fashion Week.  .etam_france's runway was red-hot last night #PFW...\u003c/span\u003e\n\u003cspan class='full-description hide'\u003eFrench lingerie brand Etam celebrated a centenary of underwear at the Pompidou Centre in Paris.\u003cbr/\u003e\u003cbr/\u003e The show was a spectacular success at the opening of Paris Fashion Week.\u003cbr/\u003e\u003cbr/\u003e  .etam_france's runway was red-hot last \u003ca href='https://t.co/AQG2J20z7m' target='_blank' rel='nofollow'\u003enight\u003c/a\u003e #PFW pic.twitter.com/6QhEKlznWR— Fashion Unfiltered (FashUnfiltered) September 29, 2016\u003cbr/\u003e\u003cbr/\u003e From humble beginnings the company now sells to some 50 countries worldwide. \u003cbr/\u003e\u003cbr/\u003e Euronews reporter Wolfgang Spindler got to see the frilles at first hand:\u003cbr/\u003e“What’s good about a lingerie fashion show is you show little, but see a lot. The fashion market is very tough, strategy is always under the microscope in hope of finding new markets.” \u003cbr/\u003e\u003cbr/\u003e  France’s biggest lingerie brand etam_france celebrates 100 years with an anniversary show in \u003ca href='https://t.co/CrXMvASHNO' target='_blank' rel='nofollow'\u003eParis\u003c/a\u003e pic.twitter.com/vaTGlUxCmG— Vogue Runway (VogueRunway) September 29, 2016\u003cbr/\u003e\u003cbr/\u003e Laurent Milchior is Etam’s director general:’‘It’s 100 years for the Etam brand famous for liberating women, the French woman, the French libertée, we want to emphasise the French nature of the brand to push our international development in the next 100 years, it will be a strong international development that’s important.”\u003cbr/\u003e\u003cbr/\u003e French lingerie,music and models as Marina Kaye performed. \u003cbr/\u003e\u003cbr/\u003e Etam’s director general is Marie Schott:“Yes it is underwear, but more than that, we can do what we want with it and it is a great moment, initiated by women that here we don’t hide our lingerie, we are proud of it, we play with it.”\u003cbr/\u003e\u003cbr/\u003e  Loved being a part of this amazing show❤️ etam_france pic.twitter.com/xXmEb9zgIy— Rose Bertram (RoseBertram) September 28, 2016\u003cbr/\u003e\u003cbr/\u003e French designer Nicolas Fafiotte famous for his wedding dresses and evening wear added the sophistication with embroidery and designed the accessories:” We made lots of items this year about 90 pieces,\u003cbr/\u003eincluding this one with about 2,000 to 2,500 stones all hand sewn, we had fun.”\u003cbr/\u003e\u003cbr/\u003e French crooner Jaques Dutronc the serenaded models and audience.\u003cbr/\u003e\u003cbr/\u003e Despite the company’s scale it is still a family firm now into its third generation. Pierre Milchior took over the business when his father died and his son and brother now head the company with €1.2 bn turnover: “It is a great pleasure for a father to see his son carry on, a real pleasure, and he is doing really well and so are all the teams,” said Pierre Milchior\u003cbr/\u003e\u003cbr/\u003e Wall to wall glamour as Etam celebrated its anniversary with a colourful and refined collection.”\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='action-container flex justify-between'\u003e\n\u003cbutton aria-expanded='false' aria-label='Read more description' class='rp-full-description' type='button'\u003e\n\u003ci class='fai fa-solid fa-align-left'\u003e\u003c/i\u003e\n\u003cspan id='read_more'\u003eRead More\u003c/span\u003e\n\u003c/button\u003e\n\u003cdiv class='rp-report'\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv aria-labelledby='resource-details-heading' class='rp-info-section'\u003e\n\u003ch2 class='title' id='resource-details-heading'\u003eResource Details\u003c/h2\u003e\n\u003cdiv class='rp-resource-details clearfix'\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eCurator Rating\u003c/dt\u003e\n\u003cdd\u003e\u003cspan class=\"star-rating\" aria-label=\"3.5 out of 5 stars\" role=\"img\"\u003e\u003ci class=\"fa-solid fa-star text-action\" aria-hidden=\"true\"\u003e\u003c/i\u003e\u003ci class=\"fa-solid fa-star text-action\" aria-hidden=\"true\"\u003e\u003c/i\u003e\u003ci class=\"fa-solid fa-star text-action\" aria-hidden=\"true\"\u003e\u003c/i\u003e\u003ci class=\"fa-solid fa-star-half-stroke text-action\" aria-hidden=\"true\"\u003e\u003c/i\u003e\u003ci class=\"fa-regular fa-star text-action\" aria-hidden=\"true\"\u003e\u003c/i\u003e\u003c/span\u003e\u003c/dd\u003e\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt class=\"educator-rating-title\"\u003eEducator Rating\u003c/dt\u003e\u003cdd\u003e\u003cdiv class=\"educator-rating-details\" data-path=\"/educator_ratings/rrp_data?resourceable_id=91034859\u0026amp;resourceable_type=Boclips%3A%3AVideoMetadata\"\u003e\u003cspan class=\"not-yet-rated\"\u003eNot yet Rated\u003c/span\u003e\u003c/div\u003e\u003c/dd\u003e\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eMedia Length\u003c/dt\u003e\n\u003cdd\u003e4:16\u003c/dd\u003e\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eGrade\u003c/dt\u003e\u003cdd title=\"Grade\"\u003e9th - Higher Ed\u003c/dd\u003e\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eSubjects\u003c/dt\u003e\u003cdd\u003e\u003cspan\u003e\u003ca href=\"/search?grade_ids%5B%5D=259\u0026amp;grade_ids%5B%5D=255\u0026amp;grade_ids%5B%5D=256\u0026amp;grade_ids%5B%5D=257\u0026amp;grade_ids%5B%5D=258\u0026amp;search_tab_id=1\u0026amp;subject_ids%5B%5D=365223\"\u003eVisual \u0026amp; 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