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\nPromotion: Methods and Strategies for Marketing Success\n

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\n\nPublisher:\n\nCurated Video\n\n\n
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\nThis video is a lecture presentation focused on the third element of the marketing mix, which is promotion. The presenter provides an overview of what has already been covered in the previous videos, including product and pricing...\nThis video is a lecture presentation focused on the third element of the marketing mix, which is promotion. The presenter provides an overview of what has already been covered in the previous videos, including product and pricing strategies. The main topic of discussion is the different methods businesses can use to inform, persuade, and reassure customers about their products or services, including advertising, sponsorship, branding, and product trials/offers. The video highlights the importance of developing effective promotional strategies to effectively communicate with target markets and emphasizes the impact of social media on advertising and marketing approaches. The presenter also provides examples of both successful and unsuccessful branding and promotional campaigns. \n
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Resource Details

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Curator Rating
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Educator Rating
Not yet Rated
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Media Length
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15:42
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Grade
12th - Higher Ed
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Subjects
Social Studies & History
3 more...
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Media Type
Instructional Videos
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Source:
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\nKnowMo Business\n\n
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Date
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2018
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Language
English
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Audiences
For Teacher Use
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Usage Permissions
Fine Print: Educational Use
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Additional Materials

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\" data-title=\"Get Full Access\" data-container=\"body\" rel=\"popover\" tabindex=\"0\" href=\"/subscription/new\">Video Transcript\n
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Concepts

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business, marketing, companies
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Additional Tags

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gcse, theme, module, 2.3, promotion, walked past, awful lot, london olympics, marketing mix, strongest brands, product trials, product range, tropicana brand, cola bottle, target market, brands, effectively, market, strategy, program, target, changed, cola, product, price, awareness, ways, areas, face, watch, shirt, back
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Classroom Considerations

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Best For: Explaining a topic
Video is ad-free
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Educator Ratings

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\n\" data-title=\"Get Full Access\" data-container=\"body\" rel=\"popover\" tabindex=\"0\" aria-label=\"Play video: Promotion: Methods and Strategies for Marketing Success\" href=\"/subscription/new\">\"Promotion:\n\n
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