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\nMarket Research Techniques and Strategies\n

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\nIn this video, the presenter discusses the importance of market research for businesses to identify and understand their target market and their needs. They explain the different techniques and strategies used for primary and secondary...\nIn this video, the presenter discusses the importance of market research for businesses to identify and understand their target market and their needs. They explain the different techniques and strategies used for primary and secondary market research, such as surveys, questionnaires, focus groups, and observations. The video also covers the types of data that can be acquired, quantitative and qualitative, and how to interpret and analyze market research data. Additionally, the presenter emphasizes the importance of questioning and challenging the data's reliability, relevance, and representativeness.\n
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Resource Details

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Curator Rating
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Educator Rating
Not yet Rated
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Media Length
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14:17
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Grade
12th - Higher Ed
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Subjects
Social Studies & History
3 more...
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Media Type
Instructional Videos
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Source:
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\nKnowMo Business\n\n
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Date
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2019
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Language
English
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Audiences
For Teacher Use
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Usage Permissions
Fine Print: Educational Use
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Concepts

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business, market research, quantitative data, data
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Additional Tags

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gcse, theme, module, 1.2.2, market, lecture presentation, age groups, meaningful results, ended questionnaire, current data, target market, focus group, risks involved, market size, results, group, position, give, effectively, feedback, important, strategies, information, product, forms, visual, make, people, customers, acquire
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Classroom Considerations

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Best For: Explaining a topic
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Educator Ratings

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\n\" data-title=\"Get Full Access\" data-container=\"body\" rel=\"popover\" tabindex=\"0\" aria-label=\"Play video: Market Research Techniques and Strategies\" href=\"/subscription/new\">\"Market\n\n
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