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\nUnderstanding the Marketing Mix: The 7Ps Explained\n

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\n\nPublisher:\n\nCurated Video\n\n\n
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\nThis video is about the marketing mix, which outlines the basic business elements that need to be considered and balanced when devising a marketing strategy. It shows that firms have to consider every possible dimension of the products...\nThis video is about the marketing mix, which outlines the basic business elements that need to be considered and balanced when devising a marketing strategy. It shows that firms have to consider every possible dimension of the products and services they are selling, ranging from the base quality of the product to the final delivery to the customer. Traditionally, the marketing mix only contained four Ps--product, price, promotion, and place--but now there are additional elements to consider, such as people, process, and physical evidence. The video explains each of these elements in detail and emphasizes the importance of considering them all to be successful in the market.\n
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Resource Details

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Curator Rating
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Educator Rating
Not yet Rated
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Media Length
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4:43
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Grade
Higher Ed
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Subjects
Social Studies & History
3 more...
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Media Type
Instructional Videos
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Source:
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\nKnowMo Business\n\n
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Date
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2018
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Language
English
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Audiences
For Teacher Use
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Usage Permissions
Fine Print: Educational Use
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Additional Materials

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\" data-title=\"Get Full Access\" data-container=\"body\" rel=\"popover\" tabindex=\"0\" href=\"/subscription/new\">Video Transcript\n
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\" data-title=\"Get Full Access\" data-container=\"body\" rel=\"popover\" tabindex=\"0\" href=\"/subscription/new\">Video Preview\n
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Concepts

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business, marketing, selling, mass, economy, interest
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Additional Tags

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a-level, snapshots, slide, mix, marketing strategy, physical brick, mortar store, additional aspects, target market, customers, market, sell, product, firm, devising, services, customer, start, make, relates, type, businesses, service, decided, marketplace, important, successful, restaurant
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Classroom Considerations

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Best For: Explaining a topic
Video is ad-free
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Educator Ratings

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\n\nShow resource details\n
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\n\" data-title=\"Get Full Access\" data-container=\"body\" rel=\"popover\" tabindex=\"0\" aria-label=\"Play video: Understanding the Marketing Mix: The 7Ps Explained\" href=\"/subscription/new\">\"Understanding\n\n
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