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\nUnderstanding Product: The Foundation of Marketing Strategy\n

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\n\nPublisher:\n\nCurated Video\n\n\n
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\nThis video provides an overview of the importance of product in marketing and its role as the foundation for other marketing decisions. The video covers the seven Ps of marketing (product, price, promotion, place, people, physical...\nThis video provides an overview of the importance of product in marketing and its role as the foundation for other marketing decisions. The video covers the seven Ps of marketing (product, price, promotion, place, people, physical environment, and process), as well as the differences between industrial and consumer marketing. The video also explains the concept of the product life cycle and how it affects product development and marketing strategies. Lastly, the video discusses the Boston Matrix and its use in analyzing a company's product portfolio.\n
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Resource Details

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Curator Rating
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Educator Rating
Not yet Rated
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Media Length
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13:35
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Grade
Higher Ed
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Subjects
Social Studies & History
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Media Type
Instructional Videos
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Source:
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\nKnowMo Business\n\n
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Date
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2018
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Language
English
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Audiences
For Teacher Use
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Usage Permissions
Fine Print: Educational Use
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Additional Materials

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\" data-title=\"Get Full Access\" data-container=\"body\" rel=\"popover\" tabindex=\"0\" href=\"/subscription/new\">Video Transcript\n
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Concepts

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business, marketing, products, consumers
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Additional Tags

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a-level, section, 2.2.2, product, cash cow, physical environment, toilet roll, conscious decision, spending calendar, test marketing, industrial service, cash flow, consumer marketing, sales revenue, boston matrix, product starts, shopping products, speciality products, convenience products, individual consumers, tangible product, cash, convenience, tangible, good, customers, event, market, place, process, tesco
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Classroom Considerations

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Best For: Explaining a topic
Video is ad-free
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Educator Ratings

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\n\nShow resource details\n
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\n\" data-title=\"Get Full Access\" data-container=\"body\" rel=\"popover\" tabindex=\"0\" aria-label=\"Play video: Understanding Product: The Foundation of Marketing Strategy\" href=\"/subscription/new\">\"Understanding\n\n
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