{"page":"<link rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/resources-572d6a42.css\" />\n<link rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/lp_boclips_stylesheets-f4d0de30.css\" media=\"all\" />\n<div data-title='Income Elasticity of Demand: Understanding its Importance in Business Planning' data-url='/boclips/videos/6319da8d9a25c6525382ccfc' data-video-url='/boclips/videos/6319da8d9a25c6525382ccfc' id='bo_player_modal'>\n<div class='boclips-resource-page modal-dialog panel-container'>\n<div class='react-notifications-root'></div>\n<div class='rp-header'>\n<div class='rp-type'>\n<i aria-hidden='true' class='fai fa-regular fa-circle-play'></i>\nVideo\n</div>\n<h1 class='rp-title' id='video-title'>\nIncome Elasticity of Demand: Understanding its Importance in Business Planning\n</h1>\n<div class='rp-actions'>\n<div class='mr-1'>\n<a class=\"btn btn-success\" data-posthog-event=\"Signup: LP Signup Activity\" data-posthog-location=\"body_link_boclips\" data-remote=\"true\" href=\"/subscription/new\"><span><span>Get Free Access</span><span class=\"\"> for 10 Days</span><span>!</span></span></a>\n</div>\n</div>\n</div>\n<div class='rp-body'>\n<div class='rp-info'>\n<div aria-label='Hide resource details' class='rp-hide-info' role='button' tabindex='0'>&times;</div>\n<i aria-label='Expand resource details' class='rp-expand-info fai fa-solid fa-up-right-and-down-left-from-center' role='button' tabindex='0'></i>\n<i aria-label='Compress resource details' class='rp-compress-info fai fa-solid fa-down-left-and-up-right-to-center' role='button' tabindex='0'></i>\n<div class='rp-rating'>\n<span class='resource-pool'>\n<span class='pool-label'>Publisher:</span>\n<span class='pool-name'>\n<span class='text'><a data-publisher-id=\"30356011\" href=\"/search?publisher_ids%5B%5D=30356011\">Curated Video</a></span>\n</span>\n</span>\n</div>\n<div class='rp-description'>\n<span class='short-description'>The video explains the concept of income elasticity of demand (YED) and its importance for businesses in forecasting sales and maintaining sustainable revenue. The lecture covers the formula for calculating YED, its possible range of...</span>\n<span class='full-description hide'>The video explains the concept of income elasticity of demand (YED) and its importance for businesses in forecasting sales and maintaining sustainable revenue. The lecture covers the formula for calculating YED, its possible range of values, and the different classifications of goods based on their YED values. The video also discusses how businesses can use YED to plan and adapt to different economic circumstances, such as recessions and booms.</span>\n</div>\n<div class='action-container flex justify-between'>\n<button aria-expanded='false' aria-label='Read more description' class='rp-full-description' type='button'>\n<i class='fai fa-solid fa-align-left'></i>\n<span id='read_more'>Read More</span>\n</button>\n<div class='rp-report'>\n</div>\n</div>\n<div aria-labelledby='resource-details-heading' class='rp-info-section'>\n<h2 class='title' id='resource-details-heading'>Resource Details</h2>\n<div class='rp-resource-details clearfix'>\n<div class='detail'>\n<dl>\n<dt>Curator Rating</dt>\n<dd><span class=\"star-rating\" aria-label=\"4.0 out of 5 stars\" role=\"img\"><i class=\"fa-solid fa-star text-action\" aria-hidden=\"true\"></i><i class=\"fa-solid fa-star text-action\" aria-hidden=\"true\"></i><i class=\"fa-solid fa-star text-action\" aria-hidden=\"true\"></i><i class=\"fa-solid fa-star text-action\" aria-hidden=\"true\"></i><i class=\"fa-regular fa-star text-action\" aria-hidden=\"true\"></i></span></dd>\n</dl>\n</div>\n<div class='detail'>\n<dl>\n<dt class=\"educator-rating-title\">Educator Rating</dt><dd><div class=\"educator-rating-details\" data-path=\"/educator_ratings/rrp_data?resourceable_id=111640&amp;resourceable_type=Boclips%3A%3AVideoMetadata\"><span class=\"not-yet-rated\">Not yet Rated</span></div></dd>\n</dl>\n</div>\n<div class='detail'>\n<dl>\n<dt>Media Length</dt>\n<dd>8:39</dd>\n</dl>\n</div>\n<div class='detail'>\n<dl>\n<dt>Grade</dt><dd title=\"Grade\">Higher Ed</dd>\n</dl>\n</div>\n<div class='detail'>\n<dl>\n<dt>Subjects</dt><dd><span><a href=\"/search?grade_ids%5B%5D=259&amp;search_tab_id=1&amp;subject_ids%5B%5D=358379\">Social Studies &amp; History</a></span></dd><dd class=\"text-muted\"><i class=\"fa-solid fa-lock mr5\"></i>3 more...</dd>\n</dl>\n</div>\n<div class='detail'>\n<dl>\n<dt>Media Type</dt><dd><span><a href=\"/search?grade_ids%5B%5D=259&amp;search_tab_id=2&amp;type_ids%5B%5D=4543647\">Instructional Videos</a></span></dd>\n</dl>\n</div>\n<div class='detail'>\n<dl>\n<dt>Source:</dt>\n<div class='preview-source' data-animation='true' data-boundary='.rp-info' data-container='.rp-resource-details' data-html='false' data-title='KnowMo A-Level Business' data-trigger='hover focus'>\n<span>KnowMo Business</span>\n<i aria-hidden='true' class='fa-solid fa-circle-info channel-tooltip-icon' id='channel-tooltip'></i>\n</div>\n</dl>\n</div>\n<div class='detail'>\n<dl>\n<dt>Date</dt>\n<dd>2018</dd>\n</dl>\n</div>\n<div class='detail'>\n<dl>\n<i aria-hidden='true' class='fai fa-solid fa-language'></i>\n<dt>Language</dt><dd>English</dd>\n</dl>\n</div>\n<div class='detail'>\n<dl>\n<dt>Audiences</dt><dd><span><a href=\"/search?audience_ids%5B%5D=371079&amp;grade_ids%5B%5D=259&amp;search_tab_id=1\">For Teacher Use</a></span></dd><dd class=\"text-muted\"><i class=\"fa-solid fa-lock mr5\"></i>2 more...</dd>\n</dl>\n</div>\n<div class='detail'>\n<dl>\n<dt>Usage Permissions</dt><dd>Fine Print: Educational Use</dd>\n</dl>\n</div>\n</div>\n</div>\n<div aria-labelledby='additional-materials-heading' class='rp-info-section'>\n<h2 class='title' id='additional-materials-heading'>Additional Materials</h2>\n<div class='additional-material'>\n<i aria-hidden='true' class='fai fa-solid fa-lock'></i>\n<a class=\"text-muted\" title=\"Video Transcript\" data-html=\"true\" data-placement=\"bottom\" data-trigger=\"click\" data-content=\"<div class=&quot;text-center py-2&quot;><a class=&quot;bold&quot; href=&quot;/auth/users/sign_in&quot;>Sign in</a> or <a class=&quot;bold text-danger&quot; data-posthog-event=&quot;Signup: LP Signup Activity&quot; data-posthog-location=&quot;body_link_boclips&quot; data-remote=&quot;true&quot; href=&quot;/subscription/new&quot;>Join Now</a></div>\" data-title=\"Get Full Access\" data-container=\"body\" rel=\"popover\" tabindex=\"0\" href=\"/subscription/new\">Video Transcript</a>\n</div>\n<div class='additional-material'>\n<i aria-hidden='true' class='fai fa-solid fa-lock'></i>\n<a class=\"text-muted\" title=\"Video Preview\" data-html=\"true\" data-placement=\"bottom\" data-trigger=\"click\" data-content=\"<div class=&quot;text-center py-2&quot;><a class=&quot;bold&quot; href=&quot;/auth/users/sign_in&quot;>Sign in</a> or <a class=&quot;bold text-danger&quot; data-posthog-event=&quot;Signup: LP Signup Activity&quot; data-posthog-location=&quot;body_link_boclips&quot; data-remote=&quot;true&quot; href=&quot;/subscription/new&quot;>Join Now</a></div>\" data-title=\"Get Full Access\" data-container=\"body\" rel=\"popover\" tabindex=\"0\" href=\"/subscription/new\">Video Preview</a>\n</div>\n</div>\n<div aria-labelledby='concepts-heading' class='rp-info-section'>\n<h2 class='title' id='concepts-heading'>Concepts</h2>\n<div class='clearfix'>\n<div class='details-list concepts' data-identifier='Boclips::VideoDecorator6319da8d9a25c6525382ccfc' data-type='concepts'>business, income, elasticity, demand, products</div>\n<div class='concepts-toggle-buttons' data-identifier='Boclips::VideoDecorator6319da8d9a25c6525382ccfc'>\n<button aria-expanded='false' class='more btn-link' type='button'>\n<span>Show More</span>\n<i aria-hidden='true' class='fa-solid fa-caret-down ml5'></i>\n</button>\n<button aria-expanded='true' class='less btn-link' style='display: none;' type='button'>\n<span>Show Less</span>\n<i aria-hidden='true' class='fa-solid fa-caret-up ml5'></i>\n</button>\n</div>\n</div>\n</div>\n<div aria-labelledby='additional-tags-heading' class='rp-info-section'>\n<h2 class='title' id='additional-tags-heading'>Additional Tags</h2>\n<div class='clearfix'>\n<div class='details-list keyterms' data-identifier='Boclips::VideoDecorator6319da8d9a25c6525382ccfc' data-type='keyterms'>a-level, section, quant, methods, 1.3.3, of, luxury good, normal good, inferior good, lecture video, vice versa, sales revenue, economic circumstances, sustainably perform, income elasticity, household income, income rises, income falls, income increases, make sacrifices, percentage change, inferior, measure, goods, good, make, customers, change, negative, level, class, greater, incomes</div>\n<div class='keyterms-toggle-buttons' data-identifier='Boclips::VideoDecorator6319da8d9a25c6525382ccfc'>\n<button aria-expanded='false' class='more btn-link' type='button'>\n<span>Show More</span>\n<i aria-hidden='true' class='fa-solid fa-caret-down ml5'></i>\n</button>\n<button aria-expanded='true' class='less btn-link' style='display: none;' type='button'>\n<span>Show Less</span>\n<i aria-hidden='true' class='fa-solid fa-caret-up ml5'></i>\n</button>\n</div>\n</div>\n</div>\n<div aria-labelledby='classroom-considerations-heading' class='rp-info-section'>\n<h2 class='title' id='classroom-considerations-heading'>Classroom Considerations</h2>\n<div class='classroom-considerations'><div class='fai fa-solid fa-bell'></div>Best For: Explaining a topic</div><div class='classroom-considerations'><div class='fai fa-solid fa-bell'></div>Video is ad-free</div> \n</div>\n<div aria-labelledby='educator-ratings-heading' class='rp-info-section'>\n<h2 class='title sr-only' id='educator-ratings-heading'>Educator Ratings</h2>\n<div id=\"educator-ratings-root\"></div><div id=\"all-educator-ratings-root\"></div><div id=\"educator-rating-form-root\"></div>\n</div>\n</div>\n<div class='rp-resource'>\n<div aria-label='Show resource details' class='rp-show-info' role='button' tabindex='0'>\n<i class='fai fa-solid fa-align-left'></i>\nShow resource details\n</div>\n<div aria-label='Video player' class='player' id='player-wrapper' role='region'>\n<div class='relative container mx-auto' id='lp-boclips-visitor-thumbnail'>\n<a class=\"block\" data-html=\"true\" data-placement=\"bottom\" data-trigger=\"click\" data-content=\"<div class=&quot;text-center py-2&quot;><a class=&quot;bold&quot; href=&quot;/auth/users/sign_in&quot;>Sign in</a> or <a class=&quot;bold text-danger&quot; data-posthog-event=&quot;Signup: LP Signup Activity&quot; data-posthog-location=&quot;body_link_boclips&quot; data-remote=&quot;true&quot; href=&quot;/subscription/new&quot;>Join Now</a></div>\" data-title=\"Get Full Access\" data-container=\"body\" rel=\"popover\" tabindex=\"0\" aria-label=\"Play video: Income Elasticity of Demand: Understanding its Importance in Business Planning\" href=\"/subscription/new\"><img class=\"resource-img img-thumbnail img-responsive z-10 lp-boclips-thumbnail w-full h-full lozad\" alt=\"Income Elasticity of Demand: Understanding its Importance in Business Planning\" title=\"Income Elasticity of Demand: Understanding its Importance in Business Planning\" onError=\"handleImageNotLoadedError(this)\" data-default-image=\"https://statictemp.lp.lexp.cloud/images/attachment_defaults/resource/large/missing.png\" data-src=\"https://cdnapisec.kaltura.com/p/1776261/thumbnail/entry_id/1_0wl0cyg6/width/250/vid_slices/3/vid_slice/1\" width=\"315\" height=\"220\" src=\"data:image/png;base64,R0lGODlhAQABAAD/ACwAAAAAAQABAAACADs\" />\n<span aria-hidden='true' class='flex justify-center items-center bg-white rounded-full w-16 h-16 absolute top-1/2 left-1/2 -mt-8 -ml-8 cursor-pointer z-0 border-2 border-primary drop-shadow-md lp-boclips-thumbnail-playBtn'>\n<i class='fa-solid fa-play text-primary text-3xl ml-1 drop-shadow-xl'></i>\n</span>\n</a></div>\n</div>\n</div>\n</div>\n</div>\n</div>\n"}