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\nIntroduction to Sampling in Marketing and Research\n

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\n\nPublisher:\n\nCurated Video\n\n\n
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\nThis video gives an introduction and overview of sampling from a marketing perspective. The speaker explains the different types of sampling techniques such as random sampling, quota sampling, and stratified sampling, and provides...\nThis video gives an introduction and overview of sampling from a marketing perspective. The speaker explains the different types of sampling techniques such as random sampling, quota sampling, and stratified sampling, and provides examples to illustrate each one. The importance of confidence level in determining the accuracy of a sample is emphasized, and the speaker explains how companies typically aim for a 95% confidence level. The speaker also discusses how the required confidence level may differ depending on the nature of the product or service being studied.\n
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Resource Details

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Curator Rating
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Educator Rating
Not yet Rated
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Media Length
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5:28
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Grade
Higher Ed
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Subjects
Math
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Media Type
Instructional Videos
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Source:
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\nKnowMo Business\n\n
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Date
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2018
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Language
English
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Audiences
For Teacher Use
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Usage Permissions
Fine Print: Educational Use
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Additional Materials

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\" data-title=\"Get Full Access\" data-container=\"body\" rel=\"popover\" tabindex=\"0\" href=\"/subscription/new\">Video Transcript\n
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Concepts

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business, marketing, sampling, random sampling, sample size, population, questions
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Additional Tags

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a-level, section, 1.3.1, marketing perspective, accurate representation, social backgrounds, quota sampling, stratified sampling, confidence level, high confidence, support arsenal, random, support, drug, sample, representative, people, 2000 people, necessarily, guarantee, idea, definition, chosen, bring, 50 students, school, confident
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Classroom Considerations

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Best For: Explaining a topic
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Educator Ratings

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\n\" data-title=\"Get Full Access\" data-container=\"body\" rel=\"popover\" tabindex=\"0\" aria-label=\"Play video: Introduction to Sampling in Marketing and Research\" href=\"/subscription/new\">\"Introduction\n\n
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