{"page":"\n\n
\n
\n
\n
\n
\n\nVideo\n
\n

\nExternal and Internal Influences on Marketing Objectives\n

\n
\n
\nGet Free Access for 10 Days!\n
\n
\n
\n
\n
\n
×
\n\n\n
\n\nPublisher:\n\nCurated Video\n\n\n
\n
\nThis video analyzes the different external and internal influences that can affect marketing objectives for businesses. Using examples such as Nokia, Lidl, and Google, the video explains how market factors, competitor behavior,...\nThis video analyzes the different external and internal influences that can affect marketing objectives for businesses. Using examples such as Nokia, Lidl, and Google, the video explains how market factors, competitor behavior, technology, economic factors, corporate objectives, financial capabilities, human resources, operational issues, and the nature of the product can impact the marketing strategies of individual stores or multinational companies.\n
\n
\n\n
\n
\n
\n
\n

Resource Details

\n
\n
\n
\n
Curator Rating
\n
\n
\n
\n
\n
\n
Educator Rating
Not yet Rated
\n
\n
\n
\n
\n
Media Length
\n
6:54
\n
\n
\n
\n
\n
Grade
Higher Ed
\n
\n
\n
\n
\n
Subjects
Social Studies & History
3 more...
\n
\n
\n
\n
\n
Media Type
Instructional Videos
\n
\n
\n
\n
\n
Source:
\n
\nKnowMo Business\n\n
\n
\n
\n
\n
\n
Date
\n
2018
\n
\n
\n
\n
\n\n
Language
English
\n
\n
\n
\n
\n
Audiences
For Teacher Use
2 more...
\n
\n
\n
\n
\n
Usage Permissions
Fine Print: Educational Use
\n
\n
\n
\n
\n
\n

Additional Materials

\n
\n\nSign in or Join Now
\" data-title=\"Get Full Access\" data-container=\"body\" rel=\"popover\" tabindex=\"0\" href=\"/subscription/new\">Video Transcript\n
\n
\n\nSign in or Join Now
\" data-title=\"Get Full Access\" data-container=\"body\" rel=\"popover\" tabindex=\"0\" href=\"/subscription/new\">Video Preview\n
\n
\n
\n

Concepts

\n
\n
business, marketing, hong kong, economic growth, demand, terms
\n
\n\n\n
\n
\n
\n
\n

Additional Tags

\n
\n
a-level, section, 1.1.2, influences, on, objectives, economic factors, multinational reach, financial capabilities, corporate objectives, marketing objectives, internal influences, external influences, market factors, growth, market, google, firms, case, harness, competitors, happening, product, decline, increase, adventurous, survive, nokia, difference
\n
\n\n\n
\n
\n
\n
\n

Classroom Considerations

\n
Best For: Explaining a topic
Video is ad-free
\n
\n
\n

Educator Ratings

\n
\n
\n
\n
\n
\n\nShow resource details\n
\n
\n\" data-title=\"Get Full Access\" data-container=\"body\" rel=\"popover\" tabindex=\"0\" aria-label=\"Play video: External and Internal Influences on Marketing Objectives\" href=\"/subscription/new\">\"External\n\n
\n
\n
\n\n\n\n"}