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\nRise And Fall of Joe Camel\n

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\n\nPublisher:\n\nWeird History\n\n\n
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\nThe rise and fall of the Joe Camel cartoon is a lesson in disastrous advertising. As a marketing ploy, Joe was allegedly created to draw smokers away from Camel's competitors. The Joe Camel advertising campaigns utilized a masculine...\nThe rise and fall of the Joe Camel cartoon is a lesson in disastrous advertising. As a marketing ploy, Joe was allegedly created to draw smokers away from Camel's competitors. The Joe Camel advertising campaigns utilized a masculine camel, or “smooth character,” to create an association between the brand’s cigarettes and the high life. However, when suspicions arose concerning the true audience impacted by these campaigns, attitudes about the smoking ads quickly shifted.\n
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Resource Details

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Curator Rating
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Educator Rating
Not yet Rated
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Media Length
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11:49
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Grade
12th - Higher Ed
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Subjects
Social Studies & History
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Media Type
Instructional Videos
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Source:
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\nWeird History\n\n
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Date
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2022
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Language
English
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Audiences
For Teacher Use
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Usage Permissions
Fine Print: Educational Use
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Additional Materials

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Concepts

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consumers, smoke, time, cigarettes
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Additional Tags

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joe camel controversy, joe camel marketing strategy, camel cigarettes ads, controversial cigarette advertisements, camel cigarettes, cigarette companies, r.j. reynolds tobacco company, camel cigarette logo, nicholas price, kool cigarettes, cartoon camel mascot, attracting younger smokers, rj reynolds, tobacco industry, doctor john, young people, joe camel, smoking, camel, study, cigarette, campaign, logo, appeal, brand, smoker, teens, critics, smokers, studies, point, document, company, children, cool, walk, mile, introduction
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Classroom Considerations

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Video is ad-free
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Educator Ratings

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\n\" data-title=\"Get Full Access\" data-container=\"body\" rel=\"popover\" tabindex=\"0\" aria-label=\"Play video: Rise And Fall of Joe Camel\" href=\"/subscription/new\">\"Rise\n\n
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