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\nJohn Kay: Obliquity and the Indirect Way to Success\n

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\n\nPublisher:\n\nInstitute for New Economic Thinking\n\n\n
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\nHow \"Obliquity\" -- Pursuing Goals in a Roundabout Way -- is Better for Business and for an Innovative EconomyGood economics is often seen as maximizing efforts in specific directions. John Kay, Visiting Professor at the London School of...\nHow \"Obliquity\" -- Pursuing Goals in a Roundabout Way -- is Better for Business and for an Innovative Economy

Good economics is often seen as maximizing efforts in specific directions. John Kay, Visiting Professor at the London School of Economics and Financial Times columnist, makes the paradoxical case in this INET interview that the meandering route often proves to be best -- particularly when applied to innovation. He argues that the most profitable companies are not ones that focus primarily on profit maximization and the happiest people are not those focused on pursuing happiness.\n
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Resource Details

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Educator Rating
Not yet Rated
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Media Length
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18:42
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Grade
Higher Ed
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Subjects
Science
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Media Type
Instructional Videos
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Source:
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\nNew Economic Thinking\n\n
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Date
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2011
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Language
English
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Audiences
For Teacher Use
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Usage Permissions
Fine Print: Educational Use
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Additional Materials

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Concepts

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economic systems, years, companies, time, charts, data, economists, mercury
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Additional Tags

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kay, final, united states, complex goals, pharmaceutical division, world war, profit oriented, max planck, solar system, years ago, profitable companies, system, ways, approach, people, john, skill, thought, thinking, today, obliquity, history, book, spacecraft
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Classroom Considerations

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Video is ad-free
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