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\nThe Honest Tea Founder Shares Insights on Business Leadership and Stategy \n

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\nThe video is an interview with the founder of Honest Tea, a beverage company that focuses on organic and low calorie products sourced from fair trade gardens. He talks about how the company started, the challenges they faced, and their...\nThe video is an interview with the founder of Honest Tea, a beverage company that focuses on organic and low calorie products sourced from fair trade gardens. He talks about how the company started, the challenges they faced, and their commitment to social responsibility. He discusses their marketing strategies and how they connect with customers in a unique way. He also highlights the importance of retaining an entrepreneurial environment and the accountability that comes with it, including occasionally firing employees who don't meet expectations. The interview concludes with a discussion on the company's growth and profitability, focusing on how their success is measured by sales growth rather than profitability.\n
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Resource Details

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Curator Rating
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Educator Rating
Not yet Rated
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Media Length
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9:13
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Grade
Higher Ed
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Subjects
Social Studies & History
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Media Type
Instructional Videos
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Source:
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\nEntrepreneurship Education by TeleTime\n\n
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Date
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2017
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Language
English
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Audiences
For Teacher Use
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Usage Permissions
Fine Print: Educational Use
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Additional Materials

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\" data-title=\"Get Full Access\" data-container=\"body\" rel=\"popover\" tabindex=\"0\" href=\"/subscription/new\">Video Transcript\n
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Concepts

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business, ethics, marketing, trade, meat, years, values, work
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Additional Tags

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founders, entrepreneurship, case, studies, practices, planning, financing, fair, organic, beyond, coca, cola, good idea, find ways, idea, market, company, drink, operate, investors, hire, based, people, product, pizza, felt, hard, kind, create, figure, thirsty, drinks, wanted, opportunity, entrepreneur, ignore
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Classroom Considerations

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Video is ad-free
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Educator Ratings

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