{"page":"\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/resources-572d6a42.css\" /\u003e\n\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/lp_boclips_stylesheets-f4d0de30.css\" media=\"all\" /\u003e\n\u003cdiv data-title='Flavor Science: What\u0026#39;s Really in a Pumpkin Spice Latte' data-url='/boclips/videos/606cad26fb562543e217694a' data-video-url='/boclips/videos/606cad26fb562543e217694a' id='bo_player_modal'\u003e\n\u003cdiv class='boclips-resource-page modal-dialog panel-container'\u003e\n\u003cdiv class='react-notifications-root'\u003e\u003c/div\u003e\n\u003cdiv class='rp-header'\u003e\n\u003cdiv class='rp-type'\u003e\n\u003ci aria-hidden='true' class='fai fa-regular fa-circle-play'\u003e\u003c/i\u003e\nVideo\n\u003c/div\u003e\n\u003ch1 class='rp-title' id='video-title'\u003e\nFlavor Science: What\u0026#39;s Really in a Pumpkin Spice Latte\n\u003c/h1\u003e\n\u003cdiv class='rp-actions'\u003e\n\u003cdiv class='mr-1'\u003e\n\u003ca class=\"btn btn-success\" data-posthog-event=\"Signup: LP Signup Activity\" data-posthog-location=\"body_link_boclips\" data-remote=\"true\" href=\"/subscription/new\"\u003e\u003cspan\u003e\u003cspan\u003eGet Free Access\u003c/span\u003e\u003cspan class=\"\"\u003e for 10 Days\u003c/span\u003e\u003cspan\u003e!\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-body'\u003e\n\u003cdiv class='rp-info'\u003e\n\u003cdiv aria-label='Hide resource details' class='rp-hide-info' role='button' tabindex='0'\u003e\u0026times;\u003c/div\u003e\n\u003ci aria-label='Expand resource details' class='rp-expand-info fai fa-solid fa-up-right-and-down-left-from-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003ci aria-label='Compress resource details' class='rp-compress-info fai fa-solid fa-down-left-and-up-right-to-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003cdiv class='rp-rating'\u003e\n\u003cspan class='resource-pool'\u003e\n\u003cspan class='pool-label'\u003ePublisher:\u003c/span\u003e\n\u003cspan class='pool-name'\u003e\n\u003cspan class='text'\u003e\u003ca data-publisher-id=\"30359333\" href=\"/search?publisher_ids%5B%5D=30359333\"\u003eSciShow\u003c/a\u003e\u003c/span\u003e\n\u003c/span\u003e\n\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-description'\u003e\n\u003cspan class='short-description'\u003eIf you take a look at an ingredients list, odds are you’ll find natural and artificial flavors somewhere in there. Turns out there’s a whole science to making your pumpkin spice latte taste like pumpkin spice, or your potato chips taste...\u003c/span\u003e\n\u003cspan class='full-description hide'\u003eIf you take a look at an ingredients list, odds are you’ll find natural and artificial flavors somewhere in there. Turns out there’s a whole science to making your pumpkin spice latte taste like pumpkin spice, or your potato chips taste like pizza. Hosted by: Michael Aranda *An earlier version of this video miscredited the photo at 4:15. The photographer is Alexander Hardin. For more of his work, check out his YouTube \u003ca href='https://www.youtube.com/channel/UC9PriK6nV0HcApZYj0RsQng*' target='_blank' rel='nofollow'\u003echannel\u003c/a\u003e ---------- Dooblydoo thanks go to the following Patreon supporters -- we couldn't make SciShow without them! Shout out to Justin Ove, Justin Lentz, David Campos, Philippe von Bergen, Chris Peters, Lilly Grainger, Happy Birthday!!, and Fatima Iqbal. ---------- Like SciShow? Want to help support us, and also get things to put on your walls, cover your torso and hold your liquids? Check out our awesome products over at DFTBA \u003ca href='http://dftba.com/scishow' target='_blank' rel='nofollow'\u003eRecords\u003c/a\u003e Or help support us by becoming our patron on \u003ca href='https://www.patreon.com/scishow' target='_blank' rel='nofollow'\u003ePatreon\u003c/a\u003e ---------- Looking for SciShow elsewhere on the internet? \u003ca href='http://www.facebook.com/scishow' target='_blank' rel='nofollow'\u003eFacebook\u003c/a\u003e \u003ca href='http://www.twitter.com/scishow' target='_blank' rel='nofollow'\u003eTwitter\u003c/a\u003e \u003ca href='http://scishow.tumblr.com' target='_blank' rel='nofollow'\u003eTumblr\u003c/a\u003e \u003ca href='http://instagram.com/thescishow' target='_blank' rel='nofollow'\u003eInstagram\u003c/a\u003e Sources: The science of \u003ca href='http://science.howstuffworks.com/question391.htm' target='_blank' rel='nofollow'\u003eflavor\u003c/a\u003e \u003ca href='http://www.pbs.org/pov/foodinc/fastfoodnation_03.php' target='_blank' rel='nofollow'\u003e\u003c/a\u003e \u003ca href='http://www.bbc.com/future/story/20140829-the-secrets-of-fake-flavours' target='_blank' rel='nofollow'\u003e\u003c/a\u003e \u003ca href='https://books.google.com/books?id=MGXaBwAAQBAJ\u0026pg=PA188' target='_blank' rel='nofollow'\u003e\u003c/a\u003e \u003ca href='http://www.acs.org/content/acs/en/education/resources/highschool/chemmatters/past-issues/archive-2011-2012/flavorfulfood.html' target='_blank' rel='nofollow'\u003e\u003c/a\u003e \u003ca href='http://health.howstuffworks.com/mental-health/human-nature/perception/taste.htm' target='_blank' rel='nofollow'\u003e\u003c/a\u003e \u003ca href='http://2013.igem.org/Team:British_Columbia/Project/Vanillin#Meeting_the_Demand_of_World.27s_Most_Popular_Flavour' target='_blank' rel='nofollow'\u003eVanillin\u003c/a\u003e \u003ca href='http://www.sigmaaldrich.com/technical-documents/articles/white-papers/flavors-and-fragrances/natural-flavor-ingredients-regulations.html#vanillin' target='_blank' rel='nofollow'\u003e\u003c/a\u003e \u003ca href='http://nadiaberenstein.com/blog/2015/3/27/from-neroli-to-nugrape-methyl-anthranilate' target='_blank' rel='nofollow'\u003eGrapes\u003c/a\u003e \u003ca href='http://www.thetimesherald.com/story/life/2014/10/04/concord-grapes-fill-air-foxiness/16686551/' target='_blank' rel='nofollow'\u003e\u003c/a\u003e \u003ca href='http://www.clinicalcorrelations.org/?p=7655' target='_blank' rel='nofollow'\u003eMSG\u003c/a\u003e \u003ca href='http://www.smithsonianmag.com/arts-culture/its-the-umami-stupid-why-the-truth-about-msg-is-so-easy-to-swallow-180947626/?no-ist' target='_blank' rel='nofollow'\u003e\u003c/a\u003e Pumpkin \u003ca href='http://www.npr.org/sections/thesalt/2014/11/19/365213805/just-what-is-in-pumpkin-spice-flavor-hint-not-pumpkin' target='_blank' rel='nofollow'\u003eSpice\u003c/a\u003e\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='action-container flex justify-between'\u003e\n\u003cbutton aria-expanded='false' aria-label='Read more description' class='rp-full-description' type='button'\u003e\n\u003ci class='fai fa-solid fa-align-left'\u003e\u003c/i\u003e\n\u003cspan id='read_more'\u003eRead More\u003c/span\u003e\n\u003c/button\u003e\n\u003cdiv class='rp-report'\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv aria-labelledby='resource-details-heading' class='rp-info-section'\u003e\n\u003ch2 class='title' id='resource-details-heading'\u003eResource Details\u003c/h2\u003e\n\u003cdiv class='rp-resource-details clearfix'\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eCurator Rating\u003c/dt\u003e\n\u003cdd\u003e\u003cspan class=\"star-rating\" aria-label=\"5.0 out of 5 stars\" role=\"img\"\u003e\u003ci class=\"fa-solid fa-star text-action\" aria-hidden=\"true\"\u003e\u003c/i\u003e\u003ci class=\"fa-solid fa-star text-action\" aria-hidden=\"true\"\u003e\u003c/i\u003e\u003ci class=\"fa-solid fa-star text-action\" aria-hidden=\"true\"\u003e\u003c/i\u003e\u003ci class=\"fa-solid fa-star text-action\" aria-hidden=\"true\"\u003e\u003c/i\u003e\u003ci class=\"fa-solid fa-star text-action\" aria-hidden=\"true\"\u003e\u003c/i\u003e\u003c/span\u003e\u003c/dd\u003e\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt class=\"educator-rating-title\"\u003eEducator Rating\u003c/dt\u003e\u003cdd\u003e\u003cdiv class=\"educator-rating-details\" data-path=\"/educator_ratings/rrp_data?resourceable_id=46455\u0026amp;resourceable_type=Boclips%3A%3AVideoMetadata\"\u003e\u003cspan class=\"not-yet-rated\"\u003eNot yet Rated\u003c/span\u003e\u003c/div\u003e\u003c/dd\u003e\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eGrade\u003c/dt\u003e\u003cdd title=\"Grade\"\u003e12th - 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