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\nThe Essence of Marketing and Creating Change\n

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\n\nPublisher:\n\nBill Carmody\n\n\n
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\nIn this video, Bill Carmody interviews marketing guru Seth Godin about his latest book, \"This is Marketing.\" They discuss the importance of empathy, storytelling, and creating tension in marketing. Godin emphasizes the need for marketers...\nIn this video, Bill Carmody interviews marketing guru Seth Godin about his latest book, \"This is Marketing.\" They discuss the importance of empathy, storytelling, and creating tension in marketing. Godin emphasizes the need for marketers to focus on their smallest viable audience and to make a genuine connection with their customers. He also highlights the role of status and affiliation in consumer behavior and the power of creating a strong tribe.\n
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Resource Details

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Educator Rating
Not yet Rated
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Media Length
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34:47
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Grade
Higher Ed
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Subjects
Career & Technical Education
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Media Type
Instructional Videos
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Source:
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\nBill Carmody\n\n
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Date
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2020
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Language
English
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Audiences
For Teacher Use
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Usage Permissions
Fine Print: Educational Use
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Additional Materials

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Concepts

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authors, storytelling, selling, business, marketing, search engines, tension, economics, finance
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Additional Tags

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today, million people, selling book, good author, blog post, mac book, tribe, purple cow, audience, management, corporate culture, content marketing, tension created, bill carmody, how to scale a business, having resolve, status, status quo, ideas, circle, marketing industry, being accountable, conference table, tiny circle, growth, bill, menlo park, aston martin, make change, being straightforward, inteview, change, content, being thoughtful
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Classroom Considerations

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Best For: Explaining a topic
Video is ad-free
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Educator Ratings

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