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\nSolving the Fragmentation Problem in Marketing\n

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\n\nPublisher:\n\nBill Carmody\n\n\n
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\nIn this video, Bill Carmody, the host, interviews Mayur Gupta, the Vice President of Growth and Marketing at Spotify, about the importance of focusing on solving the root cause of marketing problems rather than just addressing the...\nIn this video, Bill Carmody, the host, interviews Mayur Gupta, the Vice President of Growth and Marketing at Spotify, about the importance of focusing on solving the root cause of marketing problems rather than just addressing the symptoms. They discuss the challenges of fragmentation within the marketing ecosystem, the need for a holistic understanding of customer needs, and the shift towards data-driven, customer-centric marketing. The conversation highlights the benefits of aligning organizational structures and metrics of success to create seamless and effective marketing experiences.\n
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Resource Details

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Curator Rating
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Educator Rating
Not yet Rated
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Media Length
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22:51
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Grade
Higher Ed
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Subjects
Career & Technical Education
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Media Type
Instructional Videos
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Source:
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\nBill Carmody\n\n
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Date
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2020
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Language
English
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Audiences
For Teacher Use
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Usage Permissions
Fine Print: Educational Use
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Additional Materials

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Concepts

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perspective, business, marketing, time, economics, finance
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Additional Tags

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fragmented, fundamental root, ultimately, design thinking, systems, experiences, systems thinking, touch point, management, bill carmody, challenges, corporate culture, signals, massive areas, how to scale a business, having resolve, oftentimes, human, base, channel, being accountable, long time, place, point, talk, growth, person, bill, drive, root, operating, being straightforward, experience, bottom line, fragmentation, inteview, being thoughtful
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Classroom Considerations

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Best For: Explaining a topic
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Educator Ratings

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\n\" data-title=\"Get Full Access\" data-container=\"body\" rel=\"popover\" tabindex=\"0\" aria-label=\"Play video: Solving the Fragmentation Problem in Marketing\" href=\"/subscription/new\">\"Solving\n\n
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