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\nThe Emergence of the Chief Marketing Technologist\n

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\n\nPublisher:\n\nBill Carmody\n\n\n
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\nIn this video, Bill Carmody interviews Kevin Cochran, the CMO of Jahia, about the emerging disciplines between marketing and technology. They discuss the changes and importance of the chief marketing technologist role in today's...\nIn this video, Bill Carmody interviews Kevin Cochran, the CMO of Jahia, about the emerging disciplines between marketing and technology. They discuss the changes and importance of the chief marketing technologist role in today's corporate America, as well as the shifts in marketing and technology that led to the third wave of digital marketing. They also touch on the challenges of personalized digital experiences at scale and the need for data governance and consumer trust.\n
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Resource Details

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Educator Rating
Not yet Rated
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Media Length
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28:11
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Grade
Higher Ed
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Subjects
Career & Technical Education
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Media Type
Instructional Videos
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Source:
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\nBill Carmody\n\n
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Date
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2020
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Language
English
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Audiences
For Teacher Use
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Usage Permissions
Fine Print: Educational Use
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Additional Materials

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Concepts

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business, consumers, data, marketing, economics, privacy, finance
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Additional Tags

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acquire customers, 3rd wave, digital marketing, customer experience, social, life, open text, leader, experiences, real time, digital life, management, bill carmody, web infrastructure, corporate culture, customer, battlestar galactica, mobile application, how to scale a business, having resolve, 2nd wave, customers, being accountable, needed, company, bottleneck, growth, person, being straightforward, experience, 1st wave, inteview, big data, mobile, being thoughtful
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Classroom Considerations

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Best For: Explaining a topic
Video is ad-free
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Educator Ratings

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