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\nEvolution of Marriott's Loyalty Program: From Points to Experiences\n

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\n\nPublisher:\n\nBill Carmody\n\n\n
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\nIn this video, Bill Carmody interviews David Flick, the Senior Vice President of Global Loyalty for Marriott International. They discuss how Marriott has transformed its loyalty program to focus on experiential rewards rather than...\nIn this video, Bill Carmody interviews David Flick, the Senior Vice President of Global Loyalty for Marriott International. They discuss how Marriott has transformed its loyalty program to focus on experiential rewards rather than traditional points-based rewards. They also touch on the role of technology, including mobile apps and machine learning, in enhancing the customer experience.\n
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Resource Details

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Educator Rating
Not yet Rated
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Media Length
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13:55
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Grade
Higher Ed
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Subjects
Career & Technical Education
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Media Type
Instructional Videos
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Source:
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\nBill Carmody\n\n
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Date
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2020
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Language
English
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Audiences
For Teacher Use
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Usage Permissions
Fine Print: Educational Use
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Additional Materials

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Concepts

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industry, business, data, marketing, time, finance, economics
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Additional Tags

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today, machine learning, marriott international, program, loyalty, lifetime experiences, experiences, marriott, amazing, management, bill carmody, corporate culture, load programs, how to scale a business, having resolve, bringing, moments platform, loyalty program, being accountable, travel, growth, travel industry, nice, david, bill, merit awards, members, merit rewards, being straightforward, experience, inteview, people, programs, points, being thoughtful
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Classroom Considerations

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Best For: Explaining a topic
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Educator Ratings

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\n\" data-title=\"Get Full Access\" data-container=\"body\" rel=\"popover\" tabindex=\"0\" aria-label=\"Play video: Evolution of Marriott's Loyalty Program: From Points to Experiences\" href=\"/subscription/new\">\"Evolution\n\n
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