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\nDow on How B2B Differs\n

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\n\nPublisher:\n\nThe Wall Street Journal\n\n\n
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\nThe business-to-business customer experience gets less attention than business-to-consumer experience. Jennifer Zamora of Dow shares her take on the importance of the employee and customer experience for B2B organizations.\nThe business-to-business customer experience gets less attention than business-to-consumer experience. Jennifer Zamora of Dow shares her take on the importance of the employee and customer experience for B2B organizations.\n
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Resource Details

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Educator Rating
Not yet Rated
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Media Length
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28:18
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Grade
Higher Ed
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Subjects
Social Studies & History
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Media Type
Instructional Videos
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Source:
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\nThe Wall Street Journal\n\n
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Date
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2020
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Language
English
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Audiences
For Teacher Use
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Usage Permissions
Fine Print: Educational Use
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Concepts

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manufacturing, companies, marketing
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Additional Tags

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customer, understanding, jennifer, financial impact, frequent basis, massive amounts, consumer companies, employee experience, thing, daily basis, journey, impact, jennifer zamora, real time, focus, experience report, listening strategy, cool thing, good job, experience, organization, customer experience, executive leadership, customer sentiment, fun journey, coming, relationship, metrics
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Classroom Considerations

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Video is ad-free
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\n\" data-title=\"Get Full Access\" data-container=\"body\" rel=\"popover\" tabindex=\"0\" aria-label=\"Play video: Dow on How B2B Differs\" href=\"/subscription/new\">\"Dow\n\n
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